FRANCHISE MARKETING MANAGEMENT

Presented By :

Rivehtthiraah A/P Shunmuhagam (BB172111062)

Kassendra Shanti Joy (BB17110401)
Hairul Bin Muslimin (BB17110614)
Christabella Sandra Juslim (BB17110495)
Presentation
Outline
TODAY'S AGENDA
Name of Franchise

Number of Franchise

Franchising Year

Startup Costs

Exclusive or not exclusive territories

What region of the country does the company

operate or seeking franchisee ?

Qualification of potential Franchisee

Traning and Support provided to Franchise.

Why choose this company to Franchise.

Demand in Kota Kinabalu and surrounding

Target Market

Finance
Have you guys heard about Marco's Pizza ?
(Operated by Marco's Franchising)

(American Pizza restaurant )

FOUNDER ( Based in Toledo, Ohio ) OWNER

(Founded in 1978)

ORIGINAL FOUNDER
WAS PASQUALE,
BUT IN 2004,
HE SOLD
MARCO'S PIZZA
Pasquale Giammarco SYSTEM TO JACK Jack Butorac
(Founder) (Current Owner)
BUTORAC
 Name of Franchise
MARCO'S FRANCHISING LLC.

Numbrt of Franchise Franchising Year

800 over Franchisee located in 34 states ONE YEAR AFTER ITS OPERATION

1979
Startup $293,515 - $619,710

cost Current Asset

(125,000)
Net Worth
($400,000) Exclusive or
not exclusive
territories
Does not have any exclusive territories
What region of the country does the company
operate or seeking franchisee ?

Expand nationwide in
digital agency

Variable opportunity for

multi-unit franchisee
development in small
market
construction not more than 2-4
franchises for each market

QUALIFICATION OF POTENTIAL
FRANCHISE
PASSIONATE
     SOMEONE WITH BUSINESS MINDED
   COMMUNITY ORIENTED
  PASSIONATE WITH PIZZA QUALITY, COMMITTED
AND A GOOD LEADER.
   QUALIFY WITH INITIAL INVESTMENT.
TRAINING AND SUPPORT
PROVIDED TO FRANCHISE
(Training)
Give franchisee a never over training. Strong duty its
franchise through compelling training and whole framework
achievement.
A similar staff that worked with you during the underlying
training period is accessible by telephone, email or at your
area.
Will train their franchise in each part of making top notch
pizza and running an effective franchise. There need to
train, create and deal with a staff, oversee lunch and
supper surges and handle numerous other moving parts.
New franchisees will prepare hands-on for six to about two
months at both a best in class kitchen at Marco's University
and at a privately worked, certified training store.
(Marketing)
Marco's advertising group gives guidance to the general
promoting exercises of the organization and works with
franchisees.
 IS THERE A DEMAND FOR
THIS BUSINESS IN WHO IS YOUR TARGET HOW WILL YOU FINANCE
KOTA KINABALU MARKET? THE INITIAL COSTS?
OR SURROUNDING AREA?
We will invest our own modal and
capitals during the beginning of the
business.

Trade it back with the dividend after the

business gains profit.

YES, there are demands for the Make sure the net worth set by the
(a) Specifically
Marco’s Pizza in Kota Kinabalu and franchise mentioned is reasonable
Residents in Kota Kinabalu city.
also surrounding area.
Students or youngsters. (some franchise offer lease requirements
which bring benefits to us).
Kota Kinabalu (tourism city) tourists
(b) Generally
from other countries will look for it.
“Pizza lover”.
We need to invest first to start up the
Tourists from other country.
Pizza lover’s, or people loves to business and can call-up the capital
have salads, pasta and sub will invested once the business reached the
have it. development growth and gets profit.
THANK YOU