Professional Documents
Culture Documents
CHAPTER IV
PHASE 1
Dear Respondents
This questionnaire is distributed to determine your desire in eating Ice Cream. This
regard, your candid answer to this questionnaire is highly requested to enable us to gather
necessary information. As you go along the survey, automatically you agreed that all the
information gathered will be owned by the researchers and partners. Rest assured that your
answer will be treated with utmost confidentiality.
The Researchers
What is your monthly family income? Please put a check (∕) mark in the space provided.
Part II.
___ Mint chocolate chip ___ Chocolate chip cookie dough ___Buttered pecan
4. Which texture and taste do you prefer for the following ice cream flavours?
___Family ___ Friends ___ Cool advertisement ____ Tabloids ____ Magazines
__ Radio ___ Televisions ___ Direct Mail ___ Online ___ Newspapers
___Social media___Others (Please specify)
___Mobile cart ___ Supermarket ___convenience shop ___ Others (Please specify)
8. How much do you usually spend on ice cream for single consumption?
___Once ____ twice ____ thrice ___ four ___ five ___six
Part III.
Direction: Put a check in the column that best describe how you feel about it.
IV.