The effort of Asara Biotech Producer Company Limited

BODs and Technoserve team during COVID-19 lockdown

Great companies are built in the office, with hard work put in by a team ……

Shareholders is the base of FPC. It was challenge for team to increase the
shareholders and strong the base for scale up FPC business. The major concern of
the BODs and Technoserve team for the FPC shareholders was:
1. Female participation in shareholder and business is very low till now.
2. FPC need to increase the shareholders to raise the capital for business.
3. To add more farmers for assure the procurement of raw material and maximize
the farmers’ benefits by providing them competitive price of produces and fulfill
the mission and vision of FPC.
By taking care of above concerns in mind BODs and Technoserve team has made
strategy to increase the shareholders with the participation of BODs. So the team has
asked each BODs to take target to add shareholders as per his capability. Then most
of the BODs has happily taken the target to add new shareholder own self. Team and
chairman was doing weekly follow up call with BODs and were discussing the
achievement Vs target, major challenge they are facing in adding shareholders. After
regular BODs and team efforts it happen. The major drive for members to become
shareholders and drives for BODs to add shareholders are following:

Drive for members to become shareholder

1. FPC has established the wheat processing unit so members were motivated to
become the shareholder of FPC.
2. Because during lockdown FPC has provided many facilities to farmers like:
distribution of ration kit, free of cost tractor custom hiring service from TAFE,
distribution of mask, gloves and sanitizer to farmers.

Drives for team and BODs to increase shareholders

1. To apply in NABKISHAN for loan FPC needed to increase the paid-up capital so
entire team was focused on it.
2. In COVID-19 lockdown field movement was not possible and BODs were
motivated by team to interact with members on phone of personal contact to add
them as shareholders.
3. Number of shareholders was 249 only which was very less as per our project
deliverables and participation of female was about 9% only till March 2020.
With continuous support of BODs now the total shareholders of FPC is 727 out of
which total female is 308. Now the female shareholder has increased to 42% and
paid up capital has been raised from INR 5.6 lakh to INR 12.6 lakh.