Business Games: an innovative Recruitment Tool

What are they?

Programs to manage a simulated organization with an
establish goal, companies evaluate participants on
they performance much like in the real world, but
without risks for the company.
Who are they using them?
Many Multinational companies are implementing them,
such as Procter & Gamble and L’Oréal
Main Purpose for students:
Challenge themselves to translate their classroom knowledge
into real experience within the context of the demanding
business world.
Main purpose for the company:
Attract the most talented college students

worldwide, and evaluate their abilities and skills in order

to recruit and select potential employees, and increased

their company awareness to improve their chances of

receiving future employee applicants.

Emphasis in:
  Teamwork
 Leadership
 Decision-making skills
 Strategic thinking
 Performance under pressure

L’Oréal: Leader in the use of games as a recruitment tool

in fast-growing emerging markets where managers are
needed.
More than 56000 students from 160 universities have
participated, and increased the undergraduated
recruiting by 50% in the past 3 years

L’ Oréal Games:
Brandstorm
Students are invited to play product developer and brand
manager for a new product or brand-line
1)They receive a case study and they have to analyze
the market and develop a creative position for
the brad
2)One group is selected from each University
3)Each team travel to the Headquarters of the
country for a day, where they learn more about the
brand and get feedback of their proposal
4)They have a month and a half to develop their
creative proposal
 5)They have the chance to brief the company’s
communication agency before they present
6)The winner team of each country fly to Paris for
the International Final where 35 countries are
participating
7)The CEO of the Company is present to select the
winner

Maria Tomei, Recruitment Manager of L’Oréal Argentina:

“These types of recruitment strategies give the Company the
opportunity to attract the most qualified candidates of each
country… companies make sure a good pool of candidates
and potential qualified employees…What for most of
students starts as game, just looking for a learning
experience, or personal challenge, ends, if they have a good
performance in this “virtual set”, in a job offer.”