Social Media Presence of Netflix

Netflix is one of the most popular media streaming platforms in the world. It has a total of
57 million followers on Facebook which is ten times more than its competitor, Amazon
Prime Video. Netflix saw a growth of 25.9% in its fan following over the past year. It has 15
million followers on Instagram and 6 million followers on Twitters.
The main competitors of Netflix are:
1) Amazon Prime Video.
2) Hotstar.
3) Hulu.
Netflix has the highest engagement i.e. replies, retweets and reposts which directly impacts
in increasing its fan base and popularity. Its content game is top-notch. Its content strategy
is centred around interactions with its followers with a bit of wit and humour. From Netflix,
we can learn the following marketing lessons:
1) Go Desi: Netflix understands its customers and interacts with its fans by replying in
Hindi, which only helps the brand in gaining more popularity.
2) Influencer Marketing Route: Netflix started bringing in Stand-up comedians, micro-
celebrities to run their digital campaigns.
3) Real Conversations in Real Time: Netflix started putting up witty banners with their
customers.
4) Having the Strongest Social Service: Netflix has a strong social service that caters to
the issues of its customers really smoothly and quickly.
5) Retweet game: Netflix retweets any applaudable tweet. Basically, if someone tweets
something funny and it involves Netflix. They retweet it.
6) Email Marketing: Netflix monitors its users’ activities and based on that they send
out emails with relevant picks for its users. This relieves the pain of the users to
browse hours for movies or series to watch.
Suggestion: Based on the analysis carried out on the social media analysis, it can be well
established that Netflix understands its customers very well and presents itself as a
customer-centric brand. The brand can repost personalized Instagram stories of its
customer by asking them to upload their best moments with Netflix.