Introduction

Advertisements are creative but often the dangers and pitfalls outweigh the creativity. First:

 Manipulate ones emotions and play on their vulnerabilities.

 They tell lies.
 Use any technique language or visual to entrap us.

They target those who want/need to be popular.

 Connect this desire with their products.

 ‘Be part of the gang’… Don’t be left out-loneliness-fears as well
 This is untrue.

They can play on people’s need to be youthful.