Student or Team Name:

Naming Your Airline

Your first decision in the Airline simulation is to name your company. The name you choose will
uniquely identify your team in the industry. It should be descriptive of the mission you envision
for your company but lend itself to future changes in services or products.
1. Identify your service (major purpose or mission).

2. Pick five possible names for your airline, and write them in the left column of the table
below; then rate each one from 1 to 5 (poor to excellent) on the criteria in the other
columns.
Right Easy to Overall
Name Distinctive Flexible
Image Remember Rating

3. Are there any considerations for rating the names besides the ones given? Which
company name did you choose?

4. Create a logo based on the name you chose. Keep in mind that the design should be
appropriate for use on an aircraft and should clearly identify your brand. Save the image in
PNG, GIF, or JPEG format, and upload it using the Creative tab in the simulation.