Operational definition

A clear and concise detailed information of collecting the data for the measure is operational

definition. It is very essential and required while collecting the any type of data. The major

importance of operational definition is when a decision need to be made about anything is right

or wrong or in case of any confusion the visual check done. The operational definition should be

made before the data collection starts because there should be understanding between everyone

who works in the system for collecting the data[ CITATION Bre16 \l 1033 ]. And all of them should

collect the data in the same way. For example: while collecting the data the height is defined in

feet then all should collect the data in feet. If anyone while collecting the data collect in meter or

some other unit then it will create problem.

When to use?

The data can be collected at any time but it is necessary that the process of collection of data. If

the data are not defined, then it will be inconsistent which later will give the ambiguous

result[ CITATION Bre16 \l 1033 ]. The different view and opinion of data collector will affect the

data collection. Hence, to eliminate the ambiguity the data collector should ensure consistent

collection of data by the use of operational definition.

Why necessary?

The operational definition has its own importance. They are tangible and quantifiable which can

be measured. If researchers define these variables using operational definition, then it will have

validity. Moreover, using the operational definition there will be minimization of repetition. It

means that the research will be systemized or structured. From the use of operational definition,

it is beneficial for whole community rather than only any individual. Hence, it would be difficult

to generalize the result if operational definition is not used.

Customer Loyalty

Customer loyalty could be defined as the faithfulness or trustworthiness of any customer with a

company or the brand. If customers are loyal then they will do repeated business with that

company. The customer loyalty comes from the level of satisfaction, experience and overall

value for any product or services from past by any business. Any company wants to measure the

customer loyalty then they can extract the data from the data base observe the frequency of

customer visiting the store. If the customers are satisfied with the service and product provided

by any business house, then there is more probability that they will visit again and again. If the

customers are loyal then

 They will visit the store frequently,

 They will recommend their friends, relatives and other customers as well,

 They will give suggestion for improvement and many more.

Price Consciousness

Price consciousness can be defined as the degree to which the customers are exclusively focused

to purchase the goods and services in low price[ CITATION Pal09 \l 1033 ]. Hence, the customers

who are price conscious will search the products and services with low price in market. The

purchasing decision of customer will be hampered by price consciousness because customer will

switch the product if they do not find the products in their price range. For example: If any

customer wants to purchase a shoe, then they will buy it if the price is considerably low with

regards to quality of shoe. The operational definition could be:

 If the price is high they will not buy.

 If the shoe is necessary, then they will buy else they won’t.

 If the quality matches the price, then they will buy.

Career Success

Successful career needs both effort as well as heart. It is beyond the getting the job done. Any

persons focus, drive, thrive and respect for the process is required for to achieve it. The career

success starts from the precision of purpose and proper direction. Viewing from the perspective

of any individual’s performance in their work success is fixed. Doing the research to measure the

success in their career then it is very necessary to observe by those individuals shown in

respective job. It can be measured or researched through:

 Punctuality of employees.

 Performance of employees and eagerness to work.

 Conducting performance appraisal for annual review.

 Observing the level of satisfaction (salary, incentives etc.)

Service Quality

Quality of service is the comparison made by any customer regarding expectation of service to

relate with the performance of the organization. The need of customers can be met by the

business organization with high level of service quality. The major objective of any organization

is to meet the need and want of customer. This is possible through providing customers with

quality products, before and after sales service. The data can be retrieved through direct talking

with the customers. For example: if any beauty parlor wants to measure the service quality then

they should conduct personal interview with their customers.

 Asking about the different lotions and creams matching their skin.

 Behavior of staffs with them.

 Effective and efficiency.

 Price comparison with their competitors.

 References

Brent D. Slife, C. D. (2016). Using Operational Definition in Research: A Best-Practices

Approach. The Journal of Mind and Behavior, 37(2), 119-140. Retrieved from

https://www.jstor.org/stable/44631540

Palazón-Vidal, M. (2009). The moderating role of price consciousness on price discounts and

premium promotions effectiveness. Journal of Product & Brand Management, 18(4),

306-312. doi:10.1108/10610420910972837