Business Communication for

Career Readiness
High Impact Business Writing
Module 3

with Sue Robins, M.S.

Business Proposals
1. Explain what the reader needs

2. How your proposal addresses

this need
 Lesson 5: Proposals
Learning Objectives

• Know the basic structure of a report

• Review the components of the summary and
the potential audience of your report
• Understand the considerations
in writing a quality business
report.
 Important Components
• Company Overview
• Statement of the Problem
• Background and benefits
• Scope of Services/Scope of Work
• Contact Details
• References
 Format

• Consider intended recipient

• Scale/scope of the project
1. Be targeted
1. Be targeted
2. Well-substantiated
1. Be targeted
2. Well-substantiated
3. Persuasive
1. Be targeted
2. Well-substantiated
3. Persuasive
4. Organized