SUMMER TRAINING PROJECT REPORT

ON
“METHODOLOGIES OF KARVY STOCK BROKING"

SUBMITTED IN PARTIAL FULFILLMENT OF THE

REQUIREMENT
FOR THE AWARD OF MBA DEGREE FROM
Dr. A.P.J. Abdul Kalam Technical University, Lucknow
SUBMITTED BY:
BRIJESH KUMAR
ROLL No. 1866670046
MBA - Final Year

COMPANY GUIDE: FACULTY GUIDE

Mrs. ARCHANA NIRAJ DUBEY
(Branch Manager) Head of Department
SRMBS, LUCKNOW

(Session 2018-20)

SRM BUSINESS SCHOOL

BAKSHI KA TALAB, LUCKNOW-227202 (college code: 666)
 DECLARATION

This is to declare that I am Mr. BRIJESH KUMAR (Roll No. 1866670046)

student of MBA, at, have personally worked on the project entitled

Methodologies of Karvy stock broking. The data mentioned in this report

were obtained during genuine work done and collected by me. The data

obtained from other sources have been duly acknowledged. The result

embodied in this project has not been submitted to any other University or

Institute for the award of any degree.

Date:
Place: Lucknow
BRIJESH KUMAR
Roll No. 1866670046
MBA- Final Year
 ACKNOWLEDGEMENT

I would like to take this opportunity to express my deep gratitude to all those

who, directly or indirectly made this project possible.I have got considerable

help and support in making this project report a reality from many people.

I would like to thank Mr. Niraj Dubey whose endeavor for

perfection, under fatigable zeal, innovation and dynamism contributed in a

big way in completing this project. This work is the reflection of his thought,

ideas, concept and above all his modest effort.

At last, I would like to thank my parents, friends and colleagues, who have

been a constant source of help and encouragement.

 PREFACE

Methodology is the systematic, theoretical analysis of the methods applied

to a field of study. It comprises the theoretical analysis of the body of

methods and principles associated with a branch of knowledge. Typically, it

encompasses concepts such as paradigm, theoretical model, phases and

quantitative or qualitative techniques.[1]

A methodology does not set out to provide solutions - it is, therefore, not the

same as a method. Instead, a methodology offers the theoretical

underpinning for understanding which method, set of methods, or best

practices can be applied to specific case, for example, to calculate a specific

result.
 EXECUTIVE SUMMARY

Investment is a term with several closely related meanings in finance and

economics. It refers to the accumulation of some kind of asset in hopes of

getting a future return from it.

Money that is invested with an expectation of profit So this topic provides

all the essential to theoretical knowledge and to inculcate the efficiency. It is

also requirement for the company to improve their service and quality for

achieving their ultimate goal.

Project Title : Methodologies of Karvy stock broking. The topic has been

already given by the company to collect information about current status of

the investment alternative that is given by the financial institution.

Location : Lucknow
 TABLE OF CONTENTS

Chapters Page Nos.

1. INTRODUCTION

2. COMPANY PROFILE

3. OBJECTIVE OF STUDY

4. RELEVENCE OF THE STUDY

5. RESEARCH METHODOLOGY

6. PROBLEMS AND LIMITATIONS

7. DATA ANALYSIS & INTERPRETATIONS

8. FINDINGS

9. SUGGESTIONS/RECOMMENDATIONS

10.CONCLUSION

11.BIBLIOGRAPHY

12.APPENDIX
INTRODUCTION
 INTRODUCTION
Methodology

Methodology is the systematic, theoretical analysis of the methods applied

to a field of study. It comprises the theoretical analysis of the body of

methods and principles associated with a branch of knowledge. Typically, it

encompasses concepts such as paradigm, theoretical model, phases and

quantitative or qualitative techniques.

A methodology does not set out to provide solutions - it is, therefore, not the

same as a method. Instead, a methodology offers the theoretical

underpinning for understanding which method, set of methods, or best

practices can be applied to specific case, for example, to calculate a specific

result.

It has been defined also as follows:

1. "the analysis of the principles of methods, rules, and postulates

employed by a discipline";

2. "the systematic study of methods that are, can be, or have been

applied within a discipline";

3. "the study or description of methods".

Methods of Research

There are two approaches to conduct a research:

 Qualitative Approach- In Qualitative approach, the researcher

analyzes the objective and study it on the basis of a previous case study

or a grounded theory. Usually in routine business scenarios, this

approach is used. Some of the most popular qualitative research methods

are Ethnographic, grounded theory, biological, case study, and

phenomenological.

 Quantitative Approach- On the other hand, this approach adopts

experimental and computational methods. The conclusion is derived after

following the rigorous process of observation made from

experimentation performed on the object. Some of the most important

quantitative techniques are inferential, simulation and experimental.

Relationship between methodology, theory, paradigm, algorithm, and

method

The methodology is the general research strategy that outlines the way in

which research is to be undertaken and, among other things, identifies the

methods to be used in it. Thesemethods, described in the methodology,

define the means or modes of data collection or, sometimes, how a specific

result is to be calculated.[4] Methodology does not define specific methods,

even though much attention is given to the nature and kinds of processes to

be followed in a particular procedure or to attain an objective.

When proper to a study of methodology, such processes constitute

a constructive generic framework, and may therefore be broken down into

sub-processes, combined, or their sequence changed.

A paradigm is similar to a methodology in that it is also a constructive

framework. In theoretical work, the development of paradigms satisfies most

or all of the criteria for methodology. An algorithm, like a paradigm, is also

a type of constructive framework, meaning that the construction is a logical,

rather than a physical, array of connected elements.

Any description of a means of calculation of a specific result is always a

description of a method and never a description of a methodology. It is thus

important to avoid usingmethodology as a synonym for method or body of

methods. Doing this shifts it away from its true epistemological meaning and

reduces it to being the procedure itself, or the set of tools, or the instruments

that should have been its outcome. A methodology is the design process for

carrying out research or the development of a procedure and is not in itself

an instrument, or method, or procedure for doing things.

Methodology and method are not interchangeable. In recent years however,

there has been a tendency to use methodology as a "pretentious substitute for

the word method". Using methodology as a synonym for method or set of

methods leads to confusion and misinterpretation and undermines the proper

analysis that should go into designing research

COMPANY PROFILE
 COMPANY PROFILE

KARVY

OVERVIEW

KARVY, is a premier integrated financial services provider, and ranked

among the top five in the country in all its business segments, services over

20 million individual investors in various capacities, and provides investor

services to over 300 corporates, comprising the who's who of Corporate

India. KARVY covers the entire spectrum of financial services such as

Stock broking, Depository Participants, Distribution of financial products

like mutual funds, bonds, fixed deposit, Merchant Financial & Corporate

Finance, Insurance Broking, Commodities Broking, Realty Services,

Personal Finance Advisory Services, placement of equity, IPOs, among

others. Karvy has a professional management team and ranks among the best

in technology, operations, and more importantly, in research of various

industrial segments.
Karvy – Early Days

The birth of Karvy was on a modest scale in 1981. It began with the vision

and enterprise of a small group of practicing Chartered Accountants who

founded the flagship company …Karvy Consultants Limited. We started

with consulting and financial accounting automation, and carved inroads

into the field of registry and share accounting by 1985. Since then, we have

utilized our experience and superlative expertise to go from strength to

strength…to better our services, to provide new ones, to innovate, diversify

and in the process, evolved Karvy as one of India’s premier integrated

financial service enterprise.

Thus over the last 20 years Karvy has traveled the success route, towards

building a reputation as an integrated financial services provider, offering a

wide spectrum of services. And we have made this journey by taking the

route of quality service, path breaking innovations in service, versatility in

service and finally…totality in service.

Our highly qualified manpower, cutting-edge technology, comprehensive

infrastructure and total customer-focus has secured for us the position of an

emerging financial services giant enjoying the confidence and support of an

enviable clientele across diverse fields in the financial world.

Our values and vision of attaining total competence in our servicing has

served as the building block for creating a great financial enterprise, which

stands solid on our fortresses of financial strength - our various companies.

With the experience of years of holistic financial servicing behind us and

years of complete expertise in the industry to look forward to, we have now

emerged as a premier integrated financial services provider.

And today, we can look with pride at the fruits of our mastery and

experience – comprehensive financial services that are competently

segregated to service and manage a diverse range of customer requirements.

The Karvy Credo

Our Clients. Our Focus

Clients are the reason for our being.

Personalized service, professional care; pro-activeness are the values that

help us nurture enduring relationships with our clients.

respect for the individual

Each and every individual is an essential building block of our

organization.

We are the kiln that hones individuals to perfection. Be they our employees,

shareholders or investors. We do so by upholding their dignity & pride,

inculcating trust and achieving a sensitive balance of heir professional and

personal lives.

Teamwork

None of us is more important than all of us.

Each team member is the face of Karvy. Together we offer diverse services

with speed, accuracy and quality to deliver only one product: excellence.

Transparency, co-operation, invaluable individual contributions for a

collective goal, and respecting individual uniqueness within a corporate

whole, is how we deliver again and again.

Responsible Citizenship

A social balance sheet is as rewarding as a business one.

As a responsible corporate citizen, our duty is to foster a better environment

in the society where we live and work. Abiding by its norms, and behaving

responsibly towards the environment, are some of our growing initiatives

towards realizing it.

Integrity

Everything else is secondary.

Professional and personal ethics are our bedrock. We take pride in an

environment that encourages honesty and the opportunity to learn from

failures than camouflage them. We insist on consistency between works and

actions.
KARVY CONSULTANTS LIMITED

As the flagship company of the Karvy Group, Karvy Consultants Limited

has always remained at the helm of organizational affairs, pioneering

business policies, work ethic and channels of progress.

Having emerged as a leader in the registry business, the first of the

businesses that we ventured into, we have now transferred this business into

a joint venture with Computershare Limited of Australia, the world’s largest

registrar. With the advent of depositories in the Indian capital market and the

relationships that we have created in the registry business, we believe that

we were best positioned to venture into this activity as a Depository

Participant. We were one of the early entrants registered as Depository

Participant with NSDL (National Securities Depository Limited), the first

Depository in the country and then with CDSL (Central Depository Services

Limited). Today, we service over 6 lakhs customer accounts in this business

spread across over 250 cities/towns in India and are ranked amongst the

largest Depository Participants in the country. With a growing secondary

market presence, we have transferred this business to Karvy Stock Broking

Limited (KSBL), our associate and a member of NSE, BSE and HSE.

IT enabled services

Our Technology Services division forms the ideal platform to unleash our

technology initiatives and make our presence felt on the Internet. Our past

achievements include many quality websites designed, developed and

deployed by us. We also possess our own web hosting facilities with

dedicated bandwidth and a state-of-the-art server farm (data center) with

services functioning on a variety of operating platforms such as Windows,

Solaris, Linux and Unix.

The corporate website of the company, “www.karvy.com”, gives access to

in-depth information on financial matters including Mutual Funds, IPOs,

Fixed Income Schemes, Insurance, Stock Market and much more. A link

called ‘Resource Center’, devoted solely to research conducted by our team

of experts on various financial aspects like ‘Sector Research’, deals

exclusively with in-depth analysis of the key sectors of the Indian economy.

Besides, a host of other links like ‘My Portfolio’ which acts as a

personalized and customized financial measure, makes this site extremely

informative about investment options, market trends, news as also about our

company and each of the services offered here.

KARVY STOCK BROKING LIMITED

Member - Natio nal Stock Exchange (NSE), The Bombay Stock Exchange

(BSE), and The Hyderabad Stock Exchange (HSE).

Karvy Stock Broking Limited, one of the cornerstones of the Karvy edifice,

flows freely towards attaining diverse goals of the customer through varied

services. Creating a plethora of opportunities for the customer by opening up

investment vistas backed by research-based advisory services. Here, growth

knows no limits and success recognizes no boundaries. Helping the

customer create waves in his portfolio and empowering the investor

completely is the ultimate goal.

STOCK BROKING SERVICES

It is an undisputed fact that the stock market is unpredictable and yet enjoys

a high success rate as a wealth management and wealth accumulation option.

The difference between unpredictability and a safety anchor in the market is

provided by in-depth knowledge of market functioning and changing trends,

planning with foresight and choosing one’s options with care. This is

what we provide in our Stock Broking services.

We offer services that are beyond just a medium for buying and selling

stocks and shares. Instead we provide services which are multi dimensional

and multi-focused in their scope. There are several advantages in utilizing

our Stock Broking services, which are the reasons why it is one of the best in

the country.

We offer trading on a vast platform ; National Stock Exchange, Bombay

Stock Exchange and Hyderabad Stock Exchange. More importantly, we

make trading safe to the maximum possible extent, by accounting for several

risk factors and planning accordingly. We are assisted in this task by our in-
depth research, constant feedback and sound advisory facilities. Our highly

skilled research team, comprising of technical analysts as well as

fundamental specialists, secure result-oriented information on market trends,

market analysis and market predictions. This crucial information is given as

a constant feedback to our customers, through daily reports delivered thrice

daily ; The Pre-session Report, where market scenario for the day is

predicted, The Mid-session Report, timed to arrive during lunch break ,

where the market forecast for the rest of the day is given and The Post-

session Report, the final report for the day, where the market and the report

itself is reviewed. To add to this repository of information, we publish a

monthly magazine “Karvy ; The Finapolis”, which analyzes

the latest stock market trends and takes a close look at the various

investment options, and products available in the market, while a weekly

report, called “ Karvy Bazaar Baatein”, keeps you more

informed on the immediate trends in the stock market. In addition, our

specific industry reports give comprehensive information on various

industries. Besides this, we also offer special portfolio analysis packages that

provide daily technical advice on scrips for successful portfolio management

and provide customized advisory services to help you make the right

financial moves that are specifically suited to your portfolio.

Our Stock Broking services are widely networked across India, with the

number of our trading terminals providing retail stock broking facilities. Our

services have increasingly offered customer oriented convenience, which we

provide to a spectrum of investors, high-networth or otherwise, with equal

dedication and competence.

But true to our spirit, this success is not our final destination, but just a

platform to launch further enhanced quality services to provide you the latest

in convenient, customer-friendly stock management.

Over the years we have ensured that the trust of our customers is our biggest

returns. Factors such as our success in the Electronic custody business has

helped build on our tradition of trust even more. Consequentially our retail

client base expanded very fast.

To empower the investor further we have made serious efforts to ensure that

our research calls are disseminated systematically to all our stock broking

clients through various delivery channels like email, chat, SMS, phone calls

etc.

Our foray into commodities broking has been path breaking and we are in

the process of converting existing traders in commodities into the more

organized mainstream of trading in commodity futures, both as a trading and

risk hedging mechanism.

In the future, our focus will be on the emerging businesses and to meet this

objective, we have enhanced our manpower and revitalized our knowledge

base with enhances focus on Futures and Options as well as the commodities

business.
Depository Participants

The onset of the technology revolution in financial services Industry saw the

emergence of Karvy as an electronic custodian registered with National

Securities Depository Ltd (NSDL) and Central Securities Depository

Ltd (CSDL) in 1998. Karvy set standards enabling further comfort to the

investor by promoting paperless trading across the country and emerged as

the top 3 Depository Participants in the country in terms of customer

serviced.

Offering a wide trading platform with a dual membership at both NSDL and

CDSL, we are a powerful medium for trading and settlement of

dematerialized shares. We have established live DPMs, Internet access to

accounts and an easier transaction process in order to offer more

convenience to individual and corporate investors. A team of professional

and the latest technological expertise allocated exclusively to our demat

division including technological enhancements like SPEED-e, make our

response time quick and our delivery impeccable. A wide national network

makes our efficiencies accessible to all.

 Distribution of Financial Products

The paradigm shift from pure selling to knowledge based selling drives the

business today. With our wide portfolio offerings, we occupy all segments in

the retail financial services industry.

A 1600 team of highly qualified and dedicated professionals drawn from the

best of academic and professional backgrounds are committed to

maintaining high levels of client service delivery. This has propelled us to a

position among the top distributors for equity and debt issues with an

estimated market share of 15% in terms of applications mobilized, besides

being established as the leading procurer in all public issues.

To further tap the immense growth potential in the capital markets we

enhanced the scope of our retail brand, Karvy – the Finapolis , thereby
providing planning and advisory services to the mass affluent. Here we

understand the customer needs and lifestyle in the context of present

earnings and provide adequate advisory services that will necessarily help in

creating wealth. Judicious planning that is customized to meet the future

needs of the customer deliver a service that is exemplary. The market-savvy

and the ignorant investors, both find this service very satisfactory. The edge

that we have over competition is our portfolio of offerings and our

professional expertise. The investment planning for each customer is done

with an unbiased attitude so that the service is truly customized.

Our monthly magazine, Finapolis, provides up-dated market information on

market trends, investment options, opinions etc. Thus empowering the

investor to base every financial move on rational thought and prudent

analysis and embark on the path to wealth creation.

 Advisory Services

Under our retail brand ‘Karvy – the Finapolis', we deliver advisory services

to a cross-section of customers. The service is backed by a team of dedicated

and expert professionals with varied experience and background in handling

investment portfolios. They are continually engaged in designing the right

investment portfolio for each customer according to individual needs and

budget considerations with a comprehensive support system that focuses on

trading customers' portfolios and providing valuable inputs, monitoring and

managing the portfolio through varied technological initiatives. This is made

possible by the expertise we have gained in the business over the years.

Another venture towards being investor-friendly is the circulation of a

monthly magazine called ‘Karvy - the Finapolis'. Covering the latest of

market news, trends, investment schemes and research-based opinions from

experts in various financial fields.

PRIVATE CLIENT GROUP

This specialized division was set up to cater to the high net worth

individuals and institutional clients keeping in mind that they require a

different kind of financial planning and management that will augment not

just existing finances but their life-style as well. Here we follow a hard-

nosed business approach with the soft touch of dedicated customer care and

personalized attention.

For this purpose we offer a comprehensive and personalized service that

encompasses planning and protection of finances, planning of business

needs and retirement needs and a host of other services, all provided on a

one-to-one basis.

Our research reports have been widely appreciated by this segment. The

delivery and support modules have been fine tuned by giving our clients

access to online portfolio information, constant updates on their portfolios as

well as value-added advise on portfolio churning, sector switches etc. The

investment recommendations given by our research team in the cash market

has enjoyed a high success rate.

KARVY INVESTORS SERVICES LIMITED

Merchant Financial

Recognized as a leading merchant banker in the country, we are registered

with SEBI as a Category I merchant banker. This reputation was built by

capitalizing on opportunities in corporate consolidations, mergers and

acquisitions and corporate restructuring, which have earned us the reputation

of a merchant banker. Raising resources for corporate or Government

Undertaking successfully over the past two decades have given us the

confidence to renew our focus in this sector.

Our quality professional team and our work-oriented dedication have

propelled us to offer value-added corporate financial services and act as a

professional navigator for long term growth of our clients, who include

leading corporates, State Governments, foreign institutional investors, public

and private sector companies and banks, in Indian and global markets.

We have also emerged as a trailblazer in the arena of relationships, both at

the customer and trade levels because of our unshakable integrity, seamless
service and innovative solutions that are tuned to meet varied needs. Our

team of committed industry specialists, having extensive experience in

capital markets, further nurtures this relationship.

Our financial advice and assistance in restructuring, divestitures,

acquisitions, de-mergers, spin-offs, joint ventures, privatization and takeover

defense mechanisms have elevated our relationship with the client to one

based on unshakable trust and confidence.

KARVY COMPUTERSHARE PVT LIMITED

We have traversed wide spaces to tie up with the world’s largest transfer

agent, the leading Australian company, Computershare Limited. The

company that services more than 75 million shareholders across 7000

corporate clients and makes its presence felt in over 12 countries across 5

continents has entered into a 50-50 joint venture with us.

With our management team completely transferred to this new entity, we

will aim to enrich the financial services industry than before. The future

holds new arenas of client servicing and contemporary and relevant

technologies as we are geared to deliver better value and foster bigger

investments in the business. The worldwide network of Computershare will

hold us in good stead as we expect to adopt international standards in

addition to leveraging the best of technologies from around the world.

Excellence has to be the order of the day when two companies with such

similar ideologies of growth, vision and competence, get together.

MUTUAL FUND SERVICES

We have attained a position of immense strength as a provider of across-the-

board transfer agency services to AMCs, Distributors and Investors.

Nearly 40% of the top-notch AMCs including prestigious clients like

Deutsche AMC and UTI swear by the quality and range of services that we

offer. Besides providing the entire back office processing, we provide the

link between various Mutual Funds and the investor, including services to

the distributor, the prime channel in this operation.

Carrying the ‘limitless' ideology forward, we have explored new dimensions

in every aspect of Mutual Fund servicing right from volume management,

cost effective pricing, delivery in the least turnaround time, efficient back-

office and front-office operations to customized service. We have been with

the AMCs every step of the way, helping them serve their investors better by

offering them a diverse and customized range of services. The ‘first to

market' approach that is our anthem has earned us the reputation of an

innovative service provider with a visionary bent of mind.

Our service enhancements such as ‘Karvy Converz', a full-fledged call

center, a top-line website (www.karvymfs.com), the ‘m-investor' and many

more, creating a galaxy of customer advantages.

ISSUE REGISTRY

In our voyage towards becoming the largest transaction-processing house in

the Indian Corporate segment, we have mobilized funds for numerous

corporate, Karvy has emerged as the largest transaction-processing house for

the Indian Corporate sector. With an experience of handling over 700 issues,

Karvy today, has the ability to execute voluminous transactions and hard-

core expertise in technology applications have gained us the No.1 slot in the

business. Karvy is the first Registry Company to receive ISO 9002

certification in India that stands testimony to its stature.

Karvy has the backing of skilled human resources complemented by

requisite technological packages to ensure a faster processing capability.

Karvy has the benefit of a good synergy between depositories and registry

that enables faster resolution to related customer queries. Apart from its

unique investor servicing presence in all the phases of a public Issue, it is

actively coordinating with both the main depositories to develop special

 CORPORATE SHAREHOLDER SERVICES
models to enable the customer to access depository (NSDL, CDSL) services

during an IPO.

Our trust-worthy reputation, competent manpower and high-end technology

and infrastructure are the solid foundations on which our success is built.

Karvy has been a customer centric company since its inception. Karvy offers

a single platform servicing multiple financial instruments in its bid to offer

complete financial solutions to the varying needs of both corporate and retail

investors where an extensive range of services are provided with great

volume-management capability.

Today, Karvy is recognized as a company that can exceed customer

expectations which is the reason for the loyalty of customers towards Karvy

for all his financial needs. An opinion poll commissioned by “The Merchant

Banker Update” and conducted by the reputed market research agency,

MARG revealed that Karvy was considered the “Most Admired” in the

registrar category among financial services companies.

We have grown from being a pure transaction processing business, to one of

complete shareholder solutions.

KARVY GLOBAL SERVICES LIMITED

The specialist Business Process Outsourcing unit of the Karvy Group. The

legacy of expertise and experience in financial services of the Karvy Group

serves us well as we enter the global arena with the confidence of being able

to deliver and deliver well.

Here we offer several delivery models on the understanding that business

needs are unique and therefore only a customized service could possibly fit

the bill. Our service matrix has permutations and combinations that create

several options to choose from.

Be it in re-engineering and managing processes or delivering new

efficiencies, our service meets up to the most stringent of international

standards. Our outsourcing models are designed for the global customer and

are backed by sound corporate and operations philosophies, and domain

expertise. Providing productivity improvements, operational cost control,

cost savings, improved accountability and a whole gamut of other

advantages.
We operate in the core market segments that have emerging requirements for

specialized services. Our wide vertical market coverage includes Financial ,

Financial and Insurance Services (BFIS), Retail and Merchandising, Leisure

and Entertainment, Energy and Utility and Healthcare.

Our horizontal offerings do justice to our stance as a comprehensive BPO

unit and include a variety of services in Finance and Accounting

Outsourcing Operations, Human Resource Outsourcing Operations,

Research and Analytics Outsourcing Operations and Insurance Back Office

Outsourcing Operations
KARVY COMTRADE LIMITED

At Karvy Commodities, we are focused on taking commodities trading to

new dimensions of reliability and profitability. We have made commodities

trading, an essentially age-old practice, into a sophisticated and scientific

investment option.

Here we enable trade in all goods and products of agricultural and mineral

origin that include lucrative commodities like gold and silver and popular

items like oil, pulses and cotton through a well-systematized trading

platform.

Our technological and infrastructural strengths and especially our street-

smart skills make us an ideal broker. Our service matrix is holistic with a

gamut of advantages, the first and foremost being our legacy of human

resources, technology and infrastructure that comes from being part of the

Karvy Group.
Our wide national network, spanning the length and breadth of India, further

supports these advantages. Regular trading workshops and seminars are

conducted to hone trading strategies to perfection. Every move made is a

calculated one, based on reliable research that is converted into valuable

information through daily, weekly and monthly newsletters, calls and

intraday alerts. Further, personalized service is provided here by a dedicated

team committed to giving hassle-free service while the brokerage rates

offered are extremely competitive.

Our commitment to excel in this sector stems from the immense importance

that commodities broking has to a cross-section of investors –

farmers, exporters, importers, manufacturers and the Government of India

itself.

KARVY INSURANCE BROKING PRIVATE LIMITED

At Karvy Insurance Broking Pvt. Ltd., we provide both life and non-life

insurance products to retail individuals, high net-worth clients and

corporates. With the opening up of the insurance sector and with a large

number of private players in the business, we are in a position to provide

tailor made policies for different segments of customers. In our journey to

emerge as a personal finance advisor, we will be better positioned to

leverage our relationships with the product providers and place the

requirements of our customers appropriately with the product providers.

With Indian markets seeing a sea change, both in terms of investment pattern

and attitude of investors, insurance is no more seen as only a tax saving

product but also as an investment product. By setting up a separate entity,

we would be positioned to provide the best of the products available in this

business to our customers.

Our wide national network, spanning the length and breadth of India, further

supports these advantages. Further, personalized service is provided here by

a dedicated team committed in giving hassle-free service to the clients.

KARVY REALTY & SERVICES (INDIA) LIMITED

KARVY Realty & Services (India) Limited (KRSIL) is engaged in the

business of real estate and property services offering value added property

services and offers individuals and establishments a myriad of options across

investments, financing and advisory services in the realty sector.

KARVY CONSULTANTS LIMITED

Board of Directors

Mr. C Parthasarathy

Chairman 

Mr. M Yugandhar

Managing Director 

Mr. M S Ramakrishna

Director 
Karvy Stock Broking Limited

Board of Directors

Mr. C Parthasarathy

Director

Mr. M Yugandhar

Director 

Mr. M S Ramakrishna

Director   

Mr. Akash Mehta

Director 

Mr. Peter Wing Hung So

Director 
Karvy Investors Services Limited

Board of Directors

Mr. C Parthasarathy

Managing Director

Mr. M Yugandhar

Director 

Mr. M S Ramakrishna

Director 

KARVY COMPUTERSHRE PRIVATE LIMITED

Board of Directors

William Stuart Crosby

Chairman
Mr. C Parthasarathy

Managing Director

Mr. M Yugandhar

Managing Director

Mr. M S Ramakrishna

Director

Chandra Balaraman

Director

James wong

Director

KARVY GLOBAL SERVICES LIMITED

Board of Directors

Mr. C Parthasarathy

Director 

Mr. M Yugandhar

Director 
Mr. M S Ramakrishna

Director

KARVY COMTRADE LIMITED

Board of Directors

Mr. C Parthasarathy

Chairman

Mr. M Yugandhar

Director 

Mr. M S Ramakrishna

Director 

KARVY INSURANCE BROKING PRIVATE LIMITED

Board of Directors

Mr. C Parthasarathy
Chairman
Mr. M Yugandhar
Director 
Mr. M S Ramakrishna
Director 

ACHIEVEMENTS

Among the top 5 stock brokers in India (4% of NSE volumes)

India's No. 1 Registrar & Securities Transfer Agents

Among the to top 3 Depository Participants

Largest Network of Branches & Business Associates

ISO 9002 certified operations by DNV

Among top 10 Investment bankers

Largest Distributor of Financial Products

Adjudged as one of the top 50 IT uses in India by MIS Asia Full Fledged IT

driven operations
 karvy data management services ltd

Karvy Data Management Services is emerging as a leading provider of

business and knowledge process services by focusing on delivery of

business services for our clients through an innovative framework that is

directly tied to improving service delivery along the value chain. With a

reach across the length and breadth of the country and an CMMi Level 3,

ISO 9001:2008 and ISO 27001:2013 compliant service delivery mechanism,

we deliver services that result in customer success stories through a

collaborative approach with our clients. Our capabilities in large scale

process management services across industry verticals is making us a partner

of choice for leading organizations in the country.

KDMSL is striving to achieve leadership position by tapping the Indian

retail sector boom, through a combination of our extensive branch network

and proprietary IT backbone. Needless to say, KDMSL is run as an

independent outfit with seasoned professionals on board, who have decades

of expertise in the industry.

KDMSL is a fully owned subsidiary of Karvy Stock Broking Limited

(KSBL), incorporated in April 2008 and is head quartered at Hyderabad.

Our vision is to collaborate with customers in providing end to

end business solutions through specialized competencies across

business verticals and internalize service quality using innovative

approaches.

Our mission is to be the preferred strategic partner to our customer, and

we aim to achieve this leadership position by building an innovative,

enterprising and technology driven organization while setting new

standards of service delivery and business ethics.

To achieve & sustain market leadership, Karvy shall aim for complete

customer satisfaction by combining its human & technological resources

to provide world class quality services. In the process Karvy shall strive

to meet and exceed customer’s satisfaction and set industry standards 

 In the world today, when organization are focusing on building their core

competencies, we at KDMSL partner with our customers to optimize their

business processes without compromising on customer satisfaction or

affecting risk management 

  C Parthasarathy | Chairman

Mr. C Parthasarathy, a leader in the financial

services industry in India is responsible for building

Karvy as one of India's truly integrated Financial

Services Provider; he is a fellow member of the

Institute of Company Secretaries of India, a Fellow

Member of the Institute of Chartered Accountants

of India and a graduate in law.

As Chairman, he oversees the group's operations

and renders vision and business direction. His

passion and vision for achieving leadership in the

business made KARVY a leading financial

intermediary ranking them as number one in the

registrar, Share Transfer and IPO Distribution

businesses.

He also holds directorship in Karvy Securities

Limited, Karvy Stock Broking Limited, Karvy

Investor Services Limited, Karvy Computershare

Private Limited, Karvy Comtrade Limited, EPR

Pharmaceuticals Private Limited and Ocean

Sparkles Limited.

V Mahesh | Managing Director

V Mahesh is a graduate in BA - Corporate

Secretaryship from University of Madras. He also

holds a Post Graduate degree in Commerce from

University of Madras (M.Com) and a Post Graduate

Diploma in Computer Applications. He has work

experience spanning over 2 decades and has in

depth exposure to operations on most financial

services businesses. Commencing his professional

stint with the Registry business where he has to his

credit managing over 300 IPOs and other forms of

offerings, he was amongst the first few to work

closely on the Book Building process initiated by

SEBI in 1995. After initially working with MCS as

an Assistant Vice President, he moved to Karvy and

is presently designated as the Managing Director of

Karvy Data Management Services Ltd.

At Karvy, after an in depth exposure in registry

operations he was made responsible to initiate the

process of setting up the Depository participant

business. Mr. V. Mahesh has been nominated by the

NSDL to various committees which addressed key

changes to the overall processes and policies for the

Demat business. Mr. Mahesh has also been

responsible for the setting up of the centralized

broking platform, centralized back office operations

for all financial products and creating a network of

over 500 branches covering over 300 locations for

Karvy. He has also been instrumental in creating

and launching the Online platform of Karvy Stock

Broking Limited.

V Ganesh | Director

V Ganesh has over 22 years of experience in the

financial services industry and is part of the Karvy

Group leadership team. Ganesh is a Chartered and

Cost Accountant by profession and has rich

experience in the KPO / BPO domain. Ganesh

started his distinguished career with Proctor and

Gamble providing product pricing and financial

support before moving on to a challenging stint with

ITC Group working in its risk management services

arm.

At Karvy, since the last 19 years, Ganesh has been

instrumental in building a strong techno-commercial

base with emphasis on establishing a pan India

branch network, back office processing, call center,

web initiatives, online trading, B2B interfaces etc.

in the transfer agency and BPO businesses. His

engagements with leading domestic and global

financial services firms has provided him with a

rare mix of business management, strategic

management, people management and financial

management skills.

He is the CEO of Karvy Computershare Pvt. Ltd,

India’s largest registrar, which is a JV with

Computershare Limited of Australia. His passion

for technology coupled with strong communication

and leadership skills has helped transform

businesses to attain their leadership positions. 

Rajat Parthasarathy | Director

Rajat is a commerce graduate with over 7 years of

experience in financial services industry. He is

presently the Director of Karvy Data Management

Services, Forde Search (India) Pvt Ltd, Forde

Consultants Pvt Ltd. and Compar Estates and

Agencies Pvt Ltd. He started his career in Karvy

Comtrade Ltd as a Regional Head – Sales and

Marketing of Commodity Broking and moved to

Karvy Stock Broking Limited as Regional Head –

Retail stock broking. Presently he is assigned to co-

ordinate and head the new initiatives in power,

infrastructure and real estate.

Adhiraj Parthasarathy | Additional Director

Adhiraj is an MBA with over 10 years of experience

of associating with public sector, state and central

governments, consumer behaviour and managing

human resources of massive scale in field surveys.

Executed multi state projects involving data

analysis and innovation design standardized

ethnographic analysis reducing the cost by 20%.

During his career, he has generated and executed

key projects and identified innovative opportunities

for many telephone, media and technology

companies using ethnographic qualitative and

quantitative data analysis. He has also designed

research tools and established data collection built

design scenario modules for external clients.

T Vijay Kumar | Independent Director

Vijay Kumar is Independent Director of the

company. He is a fellow member of the Institute of

Chartered Accountants of India for a period of 30

years. He has a vast experience in Audit &

Taxation. He has conducted Statutory Audit of

various companies which include manufacturing,

construction, real estate, stock broking etc. He is

Statutory Branch Auditor for Various Public sector

Banks. He has conducted audit of various

Partnership and Proprietary firms for tax audit

which include wholesale traders, fuel stations etc.

Divakar Atluri | Independent Director

Divakar is a fellow member of the Institute of

Chartered Accountants of India for a period of over

31 years. He owns a consultancy firm named as

Madhusudana & Co.

OBJECTIVE OF THE STUDY
 OBJECTIVE OF THE STUDY

1. To study methodology of karvy stock broking .

2. To study customer satisfaction of karvy stock broking.

3. Analyze what instrument of Investment alternative are used for

different segments of people living in Indian market.

 RELEVENCE OF STUDY

1. To understand the Investment of people living in Lucknow.

2. To understand the different type of opportunities available in

investment.

3. Understanding of the proportionate investment as per different

income segment.

4. All these information will help marketer (Banking Sector) to

understand the consumer in a better manner. As a result they will

be able to offer better customize product of people in different

income segment.
 RESEARCH

METHODOLOGY
 RESEARCH METHODOLOGY

The report is the result of a survey which was undertaken in Lucknow city.

The objectives of the project has been fulfilled by getting response from the

customer associated to these segments through a personal interview in the

form of a questionnaire. The responses available through the questionnaire

are used to evaluate the brand loyalty for the products of Tata motors and

the willingness of the customer to purchase its products on future.

The project also covers an analysis of the switch over of customers to

competitors products in the market.

THE RESEARCH PROBLEM

The problem formulation is the first step to a successful

research process. The project undertake the problem of analyzing the

Investor perception towards investment.

THE RESEARCH OBJECTIVE

1. To asses the current status of Investment in Indian market.

2. To identify the instrument of Investment of people living in

Indian market.

3. Analyze what instrument of Investment options are used for

different segments of people living in Indian market.

 THE RESEARCH DESIGN

The research design used in the project is exploratory design.

The investigation is real estate upon the customers in Lucknow city. The

reason for choosing this design is to get responses from the customers so

that their perception about the products of the company and their loyalty

could be predicted.

THE DATA SOURCE

The data has been taken from two sources

 Primary data source

The primary data source has been collected through questionnaire by

personally interviewing each respondent on a number of queries structured

in a questionnaire.

 Secondary data source

Secondary data was collected from following sources

Prior research reports

Websites

Books

Newspaper

Personal consultation
 THE AREA OF WORK

The field work is conducted in the Lucknow

THE ANALYTICAL TOOLS USED

The analytical tools used are mostly graphical in nature which

include

 Pie charts

 Cylindrical charts

 Column charts

 Tables showing percentage

THE SAMPLE SIZE

The sample size consists of 100 units out of which the most

logical and non biased response are selected thus the sample size is taken out

to be 100 units.
DATA ANALYSIS AND
INTERPRETATION
 DATA ANALYSIS AND INTERPRETATION

1. Which income group do you belong?

500000-10 lakh 30
1000000-15 lakh 45
above 15 lakh 25

Interpretation :
30% respondent said that they 500000-10 lakh, 45%1000000-15 lakh,
30% above 15 lakh
2. How much is your saving percentage from income?
10% 25
20% 45
30% 30

Interpretation :
25% respondent said that 10% saving percentage from income 45% is
20%, and 30% respondent 30%
3. What is the best investment alternative in your view point?
Real estate 30
Mutual fund 25
Gold 20
Bonds 15
stock 10

Interpretation :
30% respondent said that the best investment alternative is real estate,
25% mutual fund, 20% gold, 15% Bonds, 10% stock.
4. What are the various channels through which you get information about
investment?
Internet 30
News channel 40
Print Media 30

Interpretation :

30% respondent said that they get information about investment from

internet, 40% news channel, 30% print media

5. Which age group do you belong?
25-35 25
35-45 35
45-55 40

Interpretation :

25% respondent said that they belong 25-35, 35% from 35-45, 40% from
45-55
 6. According to your view which investment plan is a plan which always
gaining high return?
Real estate 25
Mutual fund 30
Gold 20
Bonds 10
stock 15

Interpretation :

25% respondent said that they always gaining high return is real estate, 30%
mutual fund, 20% gold, 10% bonds, 15% stock.
7. Do you believe in portfolio investment?
Yes 73
No 27

Interpretation :

73% respondent said that they believe in portfolio investment but 27% said
no.
8. What do you think about investment does it act as a risk cover in future?

Yes 67
No 33

Interpretation :

67% respondent said that they investment does it act as a risk cover in
future but 33% said no.
9. whcih is the reason behind choice of your investment?
Friends or relatives advice 25
Future income 35
Investment of surplus 30
others 10

Interpretation :

25% respondent said that the reason behind choice of their investment is

friends or relatives advice, 35% future income, 30% investment of

surplus,10% others.
10 What is your frequency investment?
Monthly 15
Quarterly 25
Half – yearly 25
Yearly 15
No fixed pattern 20

Interpretation :

15% respondent said that the frequency of saving is monthly, 25%

quarterly, 25% half yearly,15% yearly, 20% no fixed pattern.

11. Which is Your investment decision depends on?
Future growth 20
Past performance of instrument 30
Risk involved 35
Others 15

Interpretation :

20% respondent said that the investment decision depends on is future

growth, 30% past performance of instrument, 35% risk involved,15%

others.
 FINDINGS:

 30% respondent said that they 500000-10 lakh, 45%1000000-15 lakh,

30% above 15 lakh
 25% respondent said that 10% saving percentage from income 45% is
20%, and 30% respondent 30%
 30% respondent said that the best investment alternative is real estate,
25% mutual fund, 20% gold, 15% Bonds, 10% stock.
 30% respondent said that they get information about investment from
internet, 40% news channel, 30% print media
 25% respondent said that they belong 25-35, 35% from 35-45, 40%
from 45-55
 25% respondent said that they always gaining high return is real
estate, 30% mutual fund, 20% gold, 10% bonds, 15% stock.
 73% respondent said that they believe in portfolio investment but 27%
said no.
 67% respondent said that they investment does it act as a risk cover in
future but 33% said no.
 25% respondent said that the reason behind choice of their investment
is friends or relatives advice, 35% future income, 30% investment of
surplus,10% others.
 15% respondent said that the frequency of saving is monthly, 25%
quarterly, 25% half yearly,15% yearly, 20% no fixed pattern.
 20% respondent said that the investment decision depends on is future
growth, 30% past performance of instrument, 35% risk involved,15%
others.
 CONCLUSION

Through out the project work I have tried to my extent to learn more

and more so that I enable myself to deliver the best services from my part. I

always focused my services to full satisfaction whether it would for

employer or for customer. So during this practical learning process whatever

I have realized conclusion of the company is as follows:

 Many years ago people used to hold money means that they kept their

money as cash in hand or other safe places

 But today people are more aware of different investment option,

which are the key of growth of money

 Instead of a range of investment alternative salaried employees prefer

to take medium risk and they will invest their money in mutual fund

and life insurance.

 People invest their savings in a trust not in a company. So investors

trust should be maintained and developed by delivering best and safe

services.

 The objective of the investment for mutual fund should be capital

growth and fund should be invested in equities.

 Equity schemes of Mutual Fund are the most preferred amongst

investors as they give high returns over the other schemes.

 Open ended scheme is highly preferred amongst customers as there

may be reasons for redemption of unit at any period of time.

 Performance of post office saving, life insurance, fixed deposit,

mutual should be focused on by providing necessary facts figures,

award & other achievement of the trust.

 Investors got their expected returns from the investment they have

make already and thus it widen the scope of investment further.

SUGGESTIONS AND

RECOMMENDATIONS
 SUGGESTIONS AND RECOMMENDATIONS

1) There is a large scope of investment to their invest in especially in

Lucknow city.

2) There is need to have more promotional activities from the very grass

root level such as installing canopy, advertising through print &

electronic medic.

3) Tapping the up coming market Urban Market as there is a lot of

opportunity. Most of the institutions are operating in the metros and big

cities as per their present branch office locations. If they have to

increase their market size they have to open more distribution centers at

the various urban and semi-urban markets.

4) Informative types of advertising are required and also preferably

through print media, because concerned services requires lots of

explanations.

5) Premium and economical class of services should be launched by the

company to serve the varied nature of customers.

6) Service cum awareness camps should be run by the company in remote

areas.

7) Improvement in services through feedbacks from customers is

recommended.
LIMITATION
 LIMITATION

Though, best efforts have been made to make the study fair,

transparent and error free. But there might be some inevitable and inherent

limitations. Though outright measure are undertaken to make the report most

accurate.

The limitation of the survey are narrated below:

 The project is valid for Lucnow city only.

 It was not possible to cover each and every respondent due to time

constrains.

 There may be some biased response form the respondents

 Some respondents did not provide the full data.

 Unwillingness on the part of the customers to disclose the information

as per the questionnaire.

 The decisiveness on the part of the customers regarding some question

hence difficulty faced in recording and analyzing the data.

 BIBLIOGRAPHY
 MARKETING MANAGEMENT – PHILIP KOTLER

 RESEARCH METHODOLOGY – C.R. KOTHARI

WEBSITES VISITED -:

 www.google.com

 www.karvy.com
 QUESTIONNAIRE
Name:
Business:
Mobile No:
Address:

1. Which income group do you belong?

500000-10 lakh
1000000-15 lakh
above 15 lakh

2. How much is your saving percentage from income?

10%
20%
30%
3. What is the best investment alternative in your view point?
Real estate
Mutual fund
Gold
Bonds
stock
4. What are the various channels through which you get information about
investment?
Internet
News channel
Print Media
5. Which age group do you belong?
25-35
35-45
45-55

6. According to your view which investment plan is a plan which always

gaining high return?
Real estate
Mutual fund
Gold
Bonds
stock

7. Do you believe in portfolio investment?

Yes
No
8. What do you think about investment does it act as a risk cover in future?

Yes
No

9. whcih is the reason behind choice of your investment?

Friends or relatives advice
Future income
Investment of surplus
others

10 What is your frequency investment?

Monthly
Quarterly
Half – yearly
Yearly
No fixed pattern
11. Which is Your investment decision depends on?
Future growth
Past performance of instrument
Risk involved
Others