Sydney Brisbane Melbourne

Shopper 1 75 75 90 n= N 18

Block Means
Shopper 2 70 70 70 groups = C 3
Shopper 3 50 55 75 blocks = B 6
Shopper 4 65 60 85
Shopper 5 80 65 80
Shopper 6 65 65 65

Group Means

Total Decomposition of Variance

SST SSC SSB SSE MSC/
F=
MSE
df N-1 C-1 B-1 (C-1)(B-1)
MSB/
F=
MST MSC MSB MSE MSE
 Sydney Brisbane Melbourne Shopper City
Shopper 1 75 75 90 80 Shopper 1 Sydney

Block Means
Shopper 2 70 70 70 70 Shopper 1 Brisbane
Shopper 3 50 55 75 60 Shopper 1 Melbourne
Shopper 4 65 60 85 70 Shopper 2 Sydney
Shopper 5 80 65 80 75 Shopper 2 Brisbane
Shopper 6 65 65 65 65 Shopper 2 Melbourne
67.5 65 77.5 70 Shopper 3 Sydney
Group Means Shopper 3 Brisbane
Shopper 3 Melbourne
Shopper 4 Sydney
Shopper 4 Brisbane
SST Shopper 4 Melbourne
Shopper 5 Sydney
Shopper 5 Brisbane
Shopper 5 Melbourne
Shopper 6 Sydney
Shopper 6 Brisbane
Shopper 6 Melbourne
Rating Overall mean Difference Squared Diff.
75 70
75 70
90 70
70 70
70 70
70 70
50 70
55 70
75 70
65 70
60 70
85 70
80 70
65 70
80 70
65 70
65 70
65 70
Sum of Squares
 Sydney Brisbane Melbourne Column Mean
Shopper 1 75 75 90 80 67.5

Block Means
Shopper 2 70 70 70 70 65
Shopper 3 50 55 75 60 77.5
Shopper 4 65 60 85 70
Shopper 5 80 65 80 75
Shopper 6 65 65 65 65
67.5 65 77.5 70
Group Means

SSC
Overall mean Difference Squared Diff.
70
70
70
Sum of Squares
 Sydney Brisbane Melbourne Row Mean
Shopper 1 75 75 90 80 80

Block Means
Shopper 2 70 70 70 70 70
Shopper 3 50 55 75 60 60
Shopper 4 65 60 85 70 70
Shopper 5 80 65 80 75 75
Shopper 6 65 65 65 65 65
67.5 65 77.5 70
Group Means

SSB
Overall mean Difference Squared Diff.
70
70
70
70
70
70
Sum of Squares