Marketing Objectives

 To create the product awareness and to attract the customers towards the
newly launched product.
 To expand the market share
 To Target women through advertisement
 To stablish a strong brand image and consumer loyalty
 To Create awareness about this uncommon product
 To Reduce cost
 To Maintain positive strong growth in starting years
Increase sales
Primary objective of every company is to increase the sales as much as they
can. With the help of maximizing sales high profit can easily be achieved.

Increase market share

It means that finding the new customers and increase the customer leads.
Which ultimately maximizes the market share and try to operate in different
countries.

Business Objectives
Mainly Classified into four Categories:
1. Economic
2. Social
3. Human or Individual
4. Multiple Objectives

Every business is directed to the achieve certain objectives by laying down the
guidelines for various activities and decide the direction and amount of efforts
needed for these activities.

1. Economic Objectives:
Business is an economic activity and its objectives are mainly economic in
nature.
Our main economic objectives are:
 Profit Earning
 Survival
  Growth
 Creation of Customers
 Innovation
 Optimum Utilization of Resources

2. Social Objectives:
Social objective deals with fulfilling obligations towards the society. These
refer to the objectives which are desired to be achieved for the beneficial of the
society.

The major social objectives are:

 Supply of Quality products at Fair Price
 Avoidance of Unfair Trade Practices
 Generation of Employment Opportunities
 Protection of Environment
 Community Service
 Welfare of Employees

3. Human or Individual Objectives:

Human or individual objectives refer to the objectives related to the
individual needs of the employees of an organisation. As employees are one of the
most valuable assets of an organisation, satisfaction of their objectives is very
important.

Individual objectives include:

 To provide healthy and safe working conditions.
 To pay fair and competitive salaries and perks.
 To provide opportunities for personal growth and development of
employees.
 To provide reasonable security of service.
 To provide various financial and non-financial incentives in order to
motivate the workers.
 To encourage employees to take initiative and participation in management.
4. Multiple Objectives of Business:
Multiple Objectives’ are set for its long-term survival and growth.

Multiple Objectives include:

 Market Standing
 Productivity
 Physical and Financial Resources
 Earning Profits
 Manager Performance and Development
 Worker Performance and Attitude
 Social Responsibility