RESEARCH PROBLEM:

How can Haldiram's improve its product quality in the ready to eat market and emerge as a
strong player in the sector?

OBJECTIVES OF SURVEY:
1. Understanding customer's willingness to incorporate ready to eat products into their
routine eating habits.
2. Understanding customer’s perception about nutritional requirements that will be
fulfilled by ready to eat products. 
3. To understand the reasons, if any, of aversion to such products.
4. To identify factors which influenced buyers to choose different brands.

QUESTIONNAIRE:

1. How often do you prefer to have ready to eat products?

a. Everyday
b. Weekly 
c. Bi-weekly
d. Monthly
e. Never 
       (if answer is option e, please go to Q.12)

2. For which meal of the day do you prefer having ready to eat products?
a. Break fast
b. Lunch
c. Evening (snacks)
d. Dinner

3. Which category of ready to eat products do you prefer?

a. Dal & curries
b. Dry soup mixes
c. Instant snacks and breakfast mixes
d. Sweet dish mixes

4. What are the reasons for purchasing ready-to eat products?

a. Convenience 
b. Taste
c. Price 
d. Others (please specify______________)

5. To what extent do you think ready to eat products can be a substitute to home
cooked food?

Very bad substitute Perfect substitute

1 2 3 4 5

5. How satisfied are you with the current proportion of ingredient in ready to eat
products?
Very bad substitute Perfect substitute

1 2 3 4 5

5. Choose the reason for the rating behind Q.6 (more than one option can be chosen)
a. Lower proportion of main ingredients
b. Higher proportion of main ingredients
c. Lower size of servings
d. Lower proportion of taste makers
e. Higher proportion of taste makers
f. Others (please specify ___________)

8. Where do you usually buy ready to eat products from?

a. Kirana stores
b. Retail chains like Big-Bazar
c. Online channels
d. Company owned outlets

9. Which brand do you prefer the most for these products?

a. Haldiram’s
b. MTR
c. Kitchens of India
d. Fortune
e. Nestle 
f. Others (please specify ________)

10. Why do you prefer this particular brand? (you can choose multiple options)
a. Taste
b. Price
c. Quality
d. Quantity
e. Health & nutrition
f. Endorsements
 
11. How did you come to know about this particular brand?
a. Friends
b. Advertisements
c. Family preferences
d. Visibility in shops
e. Insights from shopkeepers

12. How do you perceive ready to eat products? (more than one option can be chosen)
a. Nutritious
b. Tasty 
c. Convenient
d. Possible side effects

13. Is there any objection within your household to the use of ready to eat products?
a. Yes
 b. No 

14. If yes, why?

a. Association with laziness
b. Stigma with packed products
c. Increasing health consciousness
d. Recent controversies surrounding ready to eat products
e. Others (please specify _________________)

15.  Are ready to eat products available in retail stores near you?
a. Yes 
b. No 

SAMPLE:
A total of 100 people would be interviewed consisting of 25% each of the following 4
categories:
1. Students staying away from home
2. Working professionals
3. Homemakers
4. Elderly (age: 50+)