Professional Documents
Culture Documents
ONLINE
Music Teaching
BUSINESS PLAN
By Brent Vaartstra
©2018 Passive Income Musician
Let’s plan
Let’s plan your online music
teaching business!
your online
Hey! My name is Brent Vaartstra. I’m a musician, author,
podcaster and entrepreneur. Like you, I love music, and that
passion caused me to pursue a career in it.
music
But I quickly found myself burnt out and
constantly stressed trying to hustle gigs
and students. I was living paycheck to
teaching
paycheck, and I realized there was a cap
to how much money I could make. I
was trading my time for money, and I
business!
knew something had to change.
Establishing You need to know why you want to create this business.
If you aren’t clear about that, when the going gets tough
Your Online
you may forget why you started in the first place. Think of a
transformation you want or an end goal. Be specific.
Music Teaching
Business Idea
This first part of your Awesome Online Music Teaching
Business Plan is all about establishing the fundamentals
of your business. These are crucial questions you are going
to need to start thinking about to get headed in the right
direction!
Validating and there is already an audience in place for you to reach. Write
them down here, and research everything they do.
Marketing Your
Business name Website URL
Online Music
Teaching Business What are you going to bring to the table that is different from
what they offer? Remember your “unfair advantage.”
Now that you have some important details worked out about
what your online music teaching business is and who you
IF NO: is there anything similar but not exactly the same that you
want to serve, it’s time to test it.
can find? If so list them here.
In this section of your business plan, you’re going to ask Business name Website URL
yourself important questions to help you decide if people will
want what you are going to offer. If the answer is yes, you’ll
start establishing how you are going to market to them.
If you can’t find anything similar, you will need to validate your
business idea. The danger is that there may not be a demand for
what you want to offer, but this isn’t necessarily true. List below
any evidence you can find that validates your music ed business.
6. SEO (search engine optimization). • Learn Jazz Standards the Smart Way (pdf download)
• The Ultimate Ear Training Blueprint (video mini-course)
List the ways you plan on marketing your free content. If you
have specific groups, blogs, podcasts, and channels in mind, • Accelerate Your Jazz Skills (video mini-course)
write them down. What kind of lead magnet will you offer your audience? Think of
what would be a quick win for them.
How often will you email your list to keep them up to date with
your new content (See Step 9)?
Hope this was helpful and I can’t be more excited for you as you enter into your
journey to become a passive income musician!
I’m here to help you along the way, so make sure you subscribe to the podcast
on iTunes or wherever you like to listen to podcasts and keep your eye on your
inbox for new episodes.