Lesson 2: Communication Models

3 MODELS OF COMMUNICATION
1. Shannon’s Model
 Introduce by Claude Shannon in 1948
 Shannon is considered the father of later communication Model

Source Encode Message Decode Receiver

2. Berlo’s Model Noise

 Introduced by David Berlo in 1960

 Emphasizes the relationship between the sender and the receiver
respectively possesses the qualities required of the best communicator.

Encodes Decodes

Communication
Style
Source
Attitudes Message Channel Receiver
Knowledge
Social System Hearing Communicatio
Culture Seeing n Skills
Touching
Content Attitudes
Smelling
Elements Knowledge
Tasting
Treatment Social System
Culture
Structure
Code
3. Schramm’s Model

 This model was devised by Willbur Schramm in 1954

 Emphasized the dual roles played by the sender and receiver in
communication.
 It highlights the importance of turn-taking in every spoken communication
situation.

Message

Decoder
Encoder
Interprete
Interpreter Interference r
Decoder
Encoder

Message
Assessment:
Communication Models: Using a table, compare and contrast Shannon’s Model
and Schramm’s Model.
POINT OF COMPARISON SHANNON’S MODEL SCHRAMM’S MODEL
1.
2.
3.
4.
5.