NORTH WESTERN UNIVERSITY

ASSIGNMENT 2
E-BUSINESS
COURESE CODE; BA-3215
Assignment on; daraz
Submitted to
Anisur Rahaman
Assistant Professor
DEPARTMENT ON BUSINESS
ADMINISTRATION.
Submitted by
Abir Foysal
ID: 20173014101
DEPARTMENT OF
BUSINESS
AMNINISREATION

DATE
13.8.2020
Introduction:
Definition of marketspace: Marketspace is the electronic exchanges where firms can register as
buyers or sellers to communicate and conduct business activities using the internet. Marketspace
is a place where shoppers-sellers meet electronically. Electronic marketplace = Market- space.
Marketspace-an information and communication-based electronic exchange environment it is a
relatively new concept in marketing. The service Marketspace provided was an online shopping
mall through which customers could view and browse products offered by the retailers Show
already dealt with. A marketspace is an electronic marketplace in which sellers and buyers
exchange goods and services for money or for other goods and services.

There are 3 main parties that make a marketplace possible – sellers, buyers and the platform itself.
Now, put yourself in their shoes. Think of their needs. What do they want first and foremost?
1. Sellers primarily want to sell. This means listing, selling and dispatching products efficiently.
2. Buyers primarily want to buy. This means searching for the best products and purchasing
them quickly.
3. The platform connects buyers with sellers and generates revenue doing it. This means
having the right tools to support.
Types of marketspace: There Are 3 Types of Martketspace.
1. Private E marketspace.
2. Public E-marketspace.
3. Consortia E-marketspace.
PrivateEmarketspaces:
Private E-marketplaces are set up by individual corporations to deal with their own suppliers and
buyers. Private E-marketplaces use password-protected extranet to do their business that extends
a single company's supply chain to its trading partners. Private E-marketplaces offer greater data

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privacy and security as many companies consider their transaction activities to be a competitive
secret. EX: Porter.com
Public E-Marketspace: Public E-marketplaces are independent Internet-based trading platforms.
These are typically private marketplaces whose main function is to facilitate trade between buyers
and sellers. EX: Stock Exchange.

Consortia E-marketspace: A consortia E-marketplace is jointly formed by industry leaders. It

enables a trading company to concentrate on the substantial portion of their industry trading
volume. It provides extensive networks of suppliers including distributors and sellers.

The advantages and features of marketspace are as follows:

1. The market space is already an established market, and there is no need to create demand.
2. Selling on the market space is at a much faster pace because as soon as uploading.
3. Shopping at market space is very easy with a single click of the mouse.
4. As the internet is available almost everywhere, there is no such problem as inaccessible.
5. A market space has an established customer support network that offers help when required
regarding the products and services and that too around the clock 24*7.
6. There is no face-to-face transaction as the electronic media does not offer any such option.
7. The transactions that take place in the market space occurs via online media or internet.
8. There are no actual showrooms or physical stores. These are replaced by the internet and
computers that enable the option of buying.
9. An interested party can find information in the market space about the
available product and not anything about the products.

Conclusion: We know that, in the case of ownership E-markerspace are 3 types. It is private,
public and consortia E-marketspace. Private e-marketspsce are those owned and operated by a
single company. And private e-marketspace means standard and customized product to
individuals. And this types of selling is considered to be one to many. For a new business opened
there are many components and participants of marketspace it include customer. It is very
important Digital product and services and infrastructure, intermediary is more important. New
opened coffee shop private marketspace is suitable for relative situation and it is successful and
profitable. So, private marketspace is suitable for newly opened coffee shop in Khulna.