Report Appendix

Fig. 1
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clothes polluting the oceans? - Greenpeace International. [ONLINE]
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are-microfibers-and-why-are-our-clothes-polluting-the-oceans/. [Accessed
17 June 2020].

Fig. 2
• Bustle. 2020. The 6 Best Resale Sites To Buy And Sell Second-Hand
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• Save the Student. 2020. Best places to sell your clothes online - Save the
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• Owler. Depop Competitors, Revenue, Number of Employees, Funding and

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Fig. 3
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• LinkedIn | James Harford-Tyrer | 2020. [ONLINE] Available at: https://

www.linkedin.com/in/jamesharfordtyrer/?originalSubdomain=uk [Accessed
11 June 2020]

Fig. 4 - SWOT
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• Consumer trends, UK - Office for National Statistics. 2020. Consumer

trends, UK - Office for National Statistics. [ONLINE] Available at: https://
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• The power of fashion | British Council. 2020. The power of fashion | British
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• Vogue Business. 2020. In 2019, fast fashion companies grew up | Vogue

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• Statista. 2020. • Depop monthly active users UK 2017-2020 | Statista.

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• Solitaire Townsend. 2020. 88% Of Consumers Want You To Help Them

Make A Difference. [ONLINE] Available at: https://www.forbes.com/sites/
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• Perino Yarns. 2020. Technology leads us to the future of the fashion

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• Subscribe to read | Financial Times. 2020. Subscribe to read | Financial

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• BBC News. 2020. Coronavirus: Chancellor Rishi Sunak warns of

'significant recession' - BBC News. [ONLINE] Available at: https://
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Fig. 5
• Forbes. 2020. 88% Of Consumers Want You To Help Them Make A
Difference. [ONLINE] Available at: https://www.forbes.com/sites/
solitairetownsend/2018/11/21/consumers-want-you-to-help-them-make-a-
difference/#66117af96954. [Accessed 11 June 2020].

Fig. 6
• Forbes. 2020. 88% Of Consumers Want You To Help Them Make A
Difference. [ONLINE] Available at: https://www.forbes.com/sites/
solitairetownsend/2018/11/21/consumers-want-you-to-help-them-make-a-
difference/#66117af96954. [Accessed 11 June 2020].

Fig. 7
• Forbes. 2020. 88% Of Consumers Want You To Help Them Make A
Difference. [ONLINE] Available at: https://www.forbes.com/sites/
solitairetownsend/2018/11/21/consumers-want-you-to-help-them-make-a-
difference/#66117af96954. [Accessed 11 June 2020].

Fig. 8
• Google Trends. 2020. Sustainability Fashion. [ONLINE] Available at: https://
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[Accessed 27 June 2020].

Fig. 9
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• Pexels Stock Images | Free Stock Images | 2020 | Pexels. [ONLINE]

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Fig. 10
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innovations-theory.asp. [Accessed 29 June 2020].

Fig. 11
• PX Here. 2020. Sustainable Denim Beach. [ONLINE] Available at: https://
pxhere.com/en/photo/1593372 [Accessed 06 July 2020].

• Circular Online. 2020. €3.6m Textiles Waste Project To Be Launched

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news/e3-6m-textiles-waste-project-to-be-launched-across-europe/.
[Accessed 08 July 2020].

Fig. 12
• 69 Facts & Statistics About Fast Fashion That Will Inspire You To Become
An Ethical Fashion Advocate. 2020. [ONLINE] Available at: https://
ecowarriorprincess.net/2018/10/facts-statistics-about-fast-fashion-inspire-
ethical-fashion-advocate/. [Accessed 08 July 2020].

• 7Billion for 7Seas. 2020. Fast Fashion Facts: What you need to know ~
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fashion-facts/. [Accessed 08 July 2020].

Fig. 13
• Wix Blog. 2020. What Is the Marketing Funnel and How Does It Work.
[ONLINE] Available at: https://www.wix.com/blog/2020/04/marketing-
funnel. [Accessed 08 July 2020].

• Investopedia. 2020. Brand Awareness. [ONLINE] Available at: https://

www.investopedia.com/terms/b/brandawareness.asp. [Accessed 08 July
2020].

Fig. 14
• Fashion Monitor. Network of Networks. 2020. [ONLINE] Available at:
https://www.fashionmonitor.com/home. [Accessed 09 July 2020].

Fig. 15
• Mention. 2020. Social Media Monitoring Tools: Track Your Brand On Every
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media-monitoring-tools/. [Accessed 07 July 2020].

• Scoro. 2020. 37 Digital Marketing KPIs (Complete Guide) | Scoro. [ONLINE]

Available at: https://www.scoro.com/blog/digital-marketing-metrics-kpis/.
[Accessed 08 July 2020].

• Klipfolio.com. 2020. Marketing Metric: Website Traffic Sources - Klipfolio.

[ONLINE] Available at: https://www.klipfolio.com/resources/kpi-examples/
digital-marketing/web-traffic-sources. [Accessed 09 July 2020].

• The Mobile Measurement Company | Adjust. 2020. [ONLINE] Available at:

https://www.adjust.com. [Accessed 08 July 2020].

Fig. 16
• Sprout Social | Social media demographics to inform your brand’s strategy
in 2020. 2020. [ONLINE] Available at: https://sproutsocial.com/insights/
new-social-media-demographics/. [Accessed 12 July 2020].

Fig. 17
• AdParlor Mockup Generator. 2020. AdParlor Mockup Generator. [ONLINE]
Available at: http://admocks.adparlor.com/#pinterest/promoted_pin.
[Accessed 10 July 2020].

• AdParlor Mockup Generator. 2020. AdParlor Mockup Generator. [ONLINE]

Available at: http://admocks.adparlor.com/#instagram/app_installs/image.
[Accessed 10 July 2020].

Fig. 18
• Advanced Search Tool for Influencers in the Community | Influence.co.
2020. [ONLINE] Available at: https://influence.co/influencer_searches/
advanced. [Accessed 09 July 2020].

Fig. 19
• Mention. 2020. Social Media Monitoring Tools: Track Your Brand On Every
Platform | Mention. [ONLINE] Available at: https://mention.com/en/social-
media-monitoring-tools/. [Accessed 07 July 2020].

• Scoro. 2020. 37 Digital Marketing KPIs (Complete Guide) | Scoro. [ONLINE]

Available at: https://www.scoro.com/blog/digital-marketing-metrics-kpis/.
[Accessed 08 July 2020].

• The Mobile Measurement Company | Adjust. 2020. [ONLINE] Available at:

https://www.adjust.com. [Accessed 08 July 2020].

• Digital Marketing Institute. 2020. 5 Essential KPIs for Your Influencer

Marketing Campaign | [ONLINE] Available at: https://
digitalmarketinginstitute.com/en-gb/blog/5-essential-kpis-for-your-
influencer-marketing-campaign. [Accessed 09 July 2020].

• Unbounce. 2020. Unbounce - The Landing Page Builder & Platform.

[ONLINE] Available at: https://unbounce.com. [Accessed 09 July 2020].

• Behance. 2020. Behance. [ONLINE] Available at: https://www.behance.net/

gallery/100225595/and-I-dream?
tracking_source=search_projects_recommended%7Cfashion%20editorial.
[Accessed 09 July 2020].

Fig. 20
• HypeAuditor.com. 2020. 100% AI-powered Instagram, YouTube, and
TikTok analytics and discovery HypeAuditor | Check an influencer before
paying them | Free Instagram Audit. [ONLINE] Available at: https://
hypeauditor.com/en/. [Accessed 10 July 2020].

• Lucy Watson | Reality TV Star | Influencer Matchmaker. 2020 [ONLINE]

Available at: https://influencermatchmaker.co.uk/food-drink-influencers/
lucy-watson. [Accessed 10 July 2020].

• Happiful Magazine. 2020. Lucy Watson on Counselling, Veganism, and

Finding Her Happy Ending. [ONLINE] Available at: https://happiful.com/
lucy-watson-on-counselling-veganism-and-finding-her-happy-ending/.
[Accessed 10 July 2020].

• Fashion Monitor | Lucy Watson | Contacts | 2020. [ONLINE] Available at:

https://www.fashionmonitor.com/contact/T5X/lucy-watson. [Accessed 29
July 2020].

• The Handbook. 2020. Our Favourite Influencer And Celebrity Owned

Restaurants. [ONLINE] Available at: https://www.thehandbook.com/
london-guidebook/our-favourite-celebrity-and-instagrammer-owned-
restaurants/. [Accessed 10 July 2020].