Dear Participant,

We invite you to participate in a research study entitled Online Buying Behaviour of Literate
Consumers We are currently enrolled in the PGDM Program at Goa Institute of Management
and we are in the process of writing our Market Research Project for the Term-4 of our program.

Your participation in this research project is completely voluntary. You may decline altogether,
or leave blank any questions you don’t wish to answer. There are no known risks to participation
beyond those encountered in everyday life. Your responses will remain confidential and
anonymous. Data from this research will be kept under lock and key and reported only as a
collective combined total. No one other than the researchers will know your individual answers
to this questionnaire.

If you agree to participate in this project, please answer the questions on the questionnaire as
best you can. It should take approximately 30 mins to complete. 

Thank you for your assistance in this important endeavour.

Sincerely yours,

NAME: Manya Sethi

CONTACT NUMBER: 9412051658
Name: Anshul Goyal

Age: 33

Gender: Male

Location: Delhi

Occupation: Advocate in taxation

Phone number: 8876169679

Level of education: B.A.+ L.L.B

Monthly Household Income: 50,000

Q1. Are you aware of online shopping?

Ans 1. Yes. Amazon, Flipkart.

Q2. How often do you browse online shopping sites?

Ans 2. 1-2 hours a day.

Q3. How often do you purchase things online?

Ans 3. Depends on what I am purchasing and my needs. Any occasion my shopping
frequency increases.

Q4. Do you prefer conventional method of shopping (Retail Stores) to online shopping?
Ans 4. Earlier it was brick and mortar, now it is shifting to online due to better technologies
and better quality of products offered. Then it definitely depends on what my need is.
Q5. Can you describe your first online purchase experience?
Ans 5. My First purchase of was a nike shoe for myntra in 2014, and it was not upto the
mark and I got disappointed.

Q6. What products do you prefer purchasing online?

Ans 6. Product variety, ease of use, can be used anywhere, better options than brick and
mortar stores.
Q7. Do you face any issues when you shop online?
Ans 7. Yeah, sometimes, the colour can vary and it is pretty difficult to judge the authenticity
of the product.

Q8. What are parameters on which you land on a product while browsing?
Ans 8. First the look (how well it is captured), quality.

Q9. What helps you make the purchase decision?

Ans 9. I follow the reviews given by the consumers, for me that is the only way to do go
about it as the consumers give honest opinions.

Q10. What is most important for you in a product catalogue?

Ans 10. I would go for product quality.

Q11. What makes website navigation easy for you?

Ans 11. I prefer the websites which have filters and can be sorted easily for me.

Q12. How important is customisation for you?

Ans12. I would say that I really like it, like I got a notebook from bewkoof from the last three
transactions I have made so it makes me feel good.

Q13. How much is trustworthiness of a site important to you?

Ans 13.It is very important for me that the site should be trustworthy because if the site is
not trustworthy I don’t feel like shopping. For example I find amazon more trustworthy than
snapdeal.
Q14. How and what is important for you in packaging?
Ans 14. I would like that the companies should avoid plastic and work to save the planet. For
me environment friendly packaging is important. For Eg. Myntra always deliver in plasic
which can be discontinued.
Q15. Which is your preferred payment option?
Ans 15 When I am paying for a purchase I usually prefer online transactions, usually third
party transactions like Paytm or UPI.
Q16. How do you compare prices?
Ans 16. Usually comparing sites online is my way of comparing prices, I generally hop the
sites and compare prices.
Q17. How can a website/site gain your visibility?
Ans 17. I would say for me it is advertisements that gain my attention.(I still an recollect the
Ad by Flipkart which portrays young kids). Push notification is not always a good medium as
a lot of the people have disabled that option.
Q18. How can different promotional strategies attract you?
Ans 18.if it is a big billion day then I purchase but these instant discounts we get if
something I kept in our cart doesn’t attract me. I always wait for big sales and I like getting
cashbacks but these buy one get one and bundled items I avoid buying because I think that
in these cases the quality will be low.

Q19. How can distribution channel or delivery service of a particular company affect your
decision?

Ans 19. For me it is quite important, for example if you want to return a product, earlier it would
take days to initiate refund but now the refund comes within 3 hours and besides that it is always
nice to see the products coming before the mentioned date.

Q20. Would you like to visit the brick and mortar stores of these online sites?

Ans 20. I really haven’t contemplated about it.

Q21. Additional delivery charges can change your decision of buying a product?

Ans 21. Yes, additional delivery charges make me buy extra things. The online sites follow the policy
of free delivery charges after some amount of order. This makes me buy more things as I would
always like to avail free delivery charges.