1

REPORT "RESEARCH VARIABLES"

INSTRUCTOR: OLGA KATHERINE ESPINOSA CELEMIN

RAFAEL ENRIQUE HUETO GUARDO.

NATIONAL LEARNING SERVICE.

INTERNATIONAL NEGOTIATION.
SHEET: 2104823
AUGUST 2020

Direction del video

https://youtu.be/Gf3nV-Llx0g
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1. PURPOSE OF THE REPORT

The purpose of the report is to verify the variable of the results of each question of
the survey on the product to export, allow us to show the acceptance of showing in
which position we are the rival competition in the exporting country, analyze the
possible variables of approach to the country of export, as well as the qualification
of the product, and if they have consumed it at least once in their life, and know the
percentage of consumption in the different cities of the country to export. In this
survey eleven (09) questions related to the export product "avocado has" the
survey was conducted through visits to restaurant and inhabitant of the different
tourist sector of Cartagena, Note to carry out the survey in the exporting country,
there is a certain requirement for the pandemic of covid 19.

In this activity, each survey response will be verified one by one, in order to arrive
at a conclusion and to know whether the product to be exported is viable or not.

2. SUPPORT FOR SURVEY APPLICATION WORK (IMAGES, AUDIO OR

VIDEO)

The interview was conducted to twenty (50) people and then they will verify one by one each survey
question.
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PROYECTO DE NEGOCIOS VENTA DE AGUACATE HASS

No PREGUNTAS RESPUESTA CODIGO
Aguacate 1
Panela 2
1 Qué te a parecido los productos colombianos?
Café 3
Otros 4
panela 1
Café 2
2 ¿Qué tipo de producto consume mas
Aguacate Hass 3
Otros 4
Excelente 1
En general como ha sido tu experiencia Bueno 2
3
comsumiendo los productos colombiano Regular 3
Malo 4
1
Qué otro alimento proveniente de colombia 2
4
has consumido 3
4
Nueva York 1
Washington D.C. 2
Qué ciudades de los EEUU consume mas Los Ángeles 3
5
Aguacate Colombiano Chicago 4
San Francisco 5
otras 6
fruta 1
Ensalada 2
6 Cómo te gusta consumir el aguacate Jugo 3
Aceite 4
Guacamole 5
otros 6
colombia 1
mexico 2
7 Qué otro pais conoce de aguacate Chile 3
Peru 4
otros 5
grande 1
Mediano 2
Qué aspectos crees que deben tener las tallas Pequeño 3
8
de los aguacate hass colombiano T amaño moderado 4
T amaño personal 5
otros 6
1
2
9 Crees que nos falto algo respecto a este tema 3
4
5
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The next step was to make an evaluation of the possible variables, with the statistical program
SPSS, for this it is necessary to assign to each question a variable, will allow to know the results
with a small tool margin.

3. DESCRIPTION OF THE IMPLEMENTATION OF THE SURVEYS

The implementation of the survey was carried out with a staff trained in biosecurity
by the pandemic of covid 19 to the population of the restaurant and inhabitant of
the large cod sector of the city of Cartagena de India in which the information was
collected used for the survey,

4. RESULTS OBTAINED IN THE COLLECTION OF INFORMATION

The final result of the survey is to know the acceptance of each of the questions
about the product to export that is the avocado has to the united states and to take
into account the observations to realize the improvement plan and to correct the
failures found in this survey and using the survey as a means of measurement,
which was done to 50 people in a range of 100 possible candidates.
To evaluate each of the questions asked in the survey, an analysis was carried out
in order to establish the range of importance and acceptance of the product in the
country of the United States.

5. ANALYSIS OF THE COMPARISON OF RESULTS WITH THE SAMPLING

PLAN AND PROPOSED OBJECTIVES

We will now evaluate and analyze each survey response to determine what
percentage of acceptance the product had to export.

HOW DO YOU LIKE COLOMBIAN PRODUCTS

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encuesta
31

Aguacate
50
Panela
Café
Otros
total

3 8
8

WHAT TYPE OF PRODUCT YOU CONSUME MOST

PREGUNTA 2
50
45 50
40
35
30
25
20 13 20
15 13
Serie 1
10
5
0 4

%
26 %
26 %
EL
A 40 8%
AN TA
P FÉ E ES
CA AT OS U
C TR NC
UA O LE
AG TA
TO
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IN GENERAL AS HAS BEEN YOUR EXPERIENCE CONSUMING

COLOMBIAN PRODUCTS

20
20 18
18
16
14
12
encuesta
10 8 porcentaje
8
6 4
4 40% 36% 16% 8%
2 porcentaje
0 encuesta
excelente bueno regular malo

WHAT OTHER FOOD YOU HAVE CONSUMED FROM COLOMBIA

100 100
90
80
70
60
50
encuesta
40 50 porcentaje
23 25 30
30
20
10 10 12 14 10 12
0 6 8 porcentaje
panela
arroz
café encuesta
trucha
otros
total encuesta

WHICH CITIES IN THE UNITED STATES CONSUME THE MOST

COLOMBIAN AVOCADO
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encuesta
8.2
nueva york
washinton dc
los angeles
18.7 chicago
3.2 las vegas
san francisco
otros
1.4
1.8 1.2 total encuesta
1.5

1.4

HOW YOU LIKE TO CONSUME AVOCADO

100% 24% 34% 14% 4% 10% 4%

90% 2% 8% 100%
80%
70%
60%
50% 12 17 7
40% 2 5 2 1 4 50 porcentaje
30% encuesta
20%
10%
0%
ta
fru da go
ala Ju eit
e e
En
s c ol o a
A am
elad em ro
s
ta
ac H Cr ot es
Gu cu
en

WHAT OTHER COUNTRY KNOWS ABOUT AVOCADO

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50
50

45

40

35

30

25 encuesta
porcentaje
20
15 14
15 12

10
5 4
5 100%
30% 28% 24% 10% 8%
0
colombia mexico Chile Peru otros total

WHAT DO YOU THINK THE CARVINGS OF COLOMBIAN HASS AVOCADO

SHOULD LOOK LIKE

50 50
45
40
35
30
25
20
15 encuesta
14 16
10 10 porcentaje
4 8% 6 12%
5 20% 0% 28% 32%
0 0 100%

de o porcentaje
an ian o
gr
ed ueñ do al
encuesta
M eq era on ro l
P o d r s ot to
ta
m pe
o o
añ añ
am am
T T
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According to the results of the percentage of each question it is noted with optimism that
there is a minimum degree of acceptance of our product, which allow us to know the
situation of acceptance of the product in the country to export. It should be taken into
account that the surveys were carried out with the visiting population to Colombia and some
resident in Colombia for the reasons of the covid 19 pandemic, for this reason an
experience has been simulated for when it is done with the veracity of the case.

6. POSITIVE ASPECTS TO BE HIGHLIGHTED

To highlight this aspect was learned to tabulate the exercise, the knowledge about the
survey and the percentages the collaborative work know the degree of acceptance of the
product and especially the experience in going out to the streets to collect the appropriate
information for the project, the knowledge of handling Excel t the tabulation

Know aspects of acceptance to the consumption of avocado

To know if the specific public of the consumption of this product
Analyze the different channels of action and acceptance of the product.

7. NEGATIVE ASPECTS TO TAKE INTO ACCOUNT

To analyze the negative aspects we found the pandemic of covid 19 did not take the
correct collection of information to carry out the surveys
The personnel selected were received from Colombia but with knowledge of the United
States
Ignorance of the product in many places in the country to export.
Barriers to ignorance of the English language.
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8. TABULATION AND GRAPHS SHOWING THE RESULTS OF INFORMATION

COLLECTION

PREGUNTA 1 Aguacate 1
1 1 Columna1
2 1 Panela 2
3 1 Café 3
4 2 Media 1,551020408
5 1
Otros 4
Error típico 0,120448512
6 3
7 2 Mediana 1
8 3 Moda 1
9 4 Clase Frecuencia
10 1 Desviación estándar 0,843139581
1 31
11 2 Varianza de la muestra 0,710884354
12 3 2 8
Curtosis 0,283800341
13 1 3 8
14 1 Coeficiente de asimetría 1,246413963
15 1
4 1
Rango 3
16 1 y mayor... 48
17 1 Mínimo 1
96
18 1 Máximo 4
19 3
20 3
Suma 76
TABLA DE FRECUENCIA
21 3 Cuenta 49
22 2
Mayor (1) 4
23 1 X1 N1 H1 Menor(1) 1
24 2
25 1 1 31 65%
26 1
2 8 17%
27 1
28 1 3 8 17%
29 1 4 1 2%
30 1
31 1 48 100%
32 1
33 2
34 2
35 2
36 3
37 3
38 1
39 1
40 1
41 1
42 1
43 1
44 1
45 1
46 1
47 1
48 1
49 1
50 1
 PREGUNTA 2 panela 1 Columna1
1 3
2 3
Café 2 11
3 3 Aguacate Hass 3 Media 2,285714286
4 3
Otros 4 Error típico 0,136775301
5 3
6 3 Mediana 2
7 1 Moda 3
8 1
Desviación estándar 0,957427108
9 1
10 1 Varianza de la muestra 0,916666667
11 2 Curtosis -1,086964167
12 2
13 2
Coeficiente de asimetría -0,021212558
14 4 Rango 3
15 3 Mínimo 1
16 2
17 1
Máximo 4
18 1 Suma 112
19 2 Cuenta 49
20 3
21 4
Mayor (1) 4
22 4 Menor(1) 1
23 4
24 2
25 3
TABLA DE FRECUENCIA
26 2
27 1
28 3
X1 N1 H1
29 3 1 13 27%
30 3
2 13 27%
31 3
32 1 3 18 37%
33 1 4 4 8%
34 1
49 100%
35 2
36 2
37 3
38 1
39 3
40 3
41 3
42 3
43 1
44 2
45 2
46 2
47 2
48 1
49 3
50 3
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PREGUNTA 3 Excelente 1
1 3 Columna1
Bueno 2
2 3
3 3 Regular 3
Media 2,285714286
4 3 Malo 4
5 3 Error típico 0,136775301
6 3 Mediana 2
7 1
Moda 3
8 1
9 1 Desviación estándar 0,957427108
10 1 Varianza de la muestra 0,916666667
11 2
Curtosis -1,086964167
12 2
13 2 Coeficiente de asimetría -0,021212558
14 4 Rango 3
15 3
Mínimo 1
16 2
17 1 Máximo 4
18 1 Suma 112
19 2 Cuenta 49
20 3
21 4 Mayor (1) 4
22 4 Menor(1) 1
23 4
24 2
25 3
26 2 TABLA DE FRECUENCIA Clase Frecuencia
27 1 1 13
28 3
29 3 X1 N1 H1 2 13
30 3 1 13 26% 3 18
31 3 4 6
32 1 2 13 26%
3 18 36%
y mayor... 0
33 1
34 1 4 6 12% 50
35 2
36 2
50 100%
37 3
38 1
39 3
40 3
41 3
42 3
43 1
44 2
45 2
46 2
47 2
48 1
49 3
50 1
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PREGUNTA 4 panela 1 Columna1

1 3 Café 2
2 3 Media 2,285714286
Aguacate Hass 3
3 3
Otros 4 Error típico 0,136775301
4 3
5 3 Mediana 2
6 3 Moda 3
7 1
Desviación estándar 0,957427108
8 1
9 1 Varianza de la muestra 0,916666667
10 1 Curtosis -1,086964167
11 2
Coeficiente de asimetría -0,021212558
12 2
13 2 Rango 3
14 4 Mínimo 1
15 3 Máximo 4
16 2
17 1
Suma 112
18 1 Cuenta 49
19 2 Mayor (1) 4
20 3
Menor(1) 1
21 4
22 4
23 4 TABLA DE FRECUENCIA
Clase Frecuencia
24 2
25 3 1 13
26 2 X1 N1 H1 2 13
27 1 1 13 26% 3 18
28 3
29 3 2 13 26% 4 6
30 3 3 18 36% y mayor... 0
31 3 50
4 6 12%
32 1
33 1 50 100%
34 1
35 2
36 2
37 3
38 1
39 3
40 3
41 3
42 3
43 1
44 2
45 2
46 2
47 2
48 1
49 3
50 1
 PREGUNTA 5 Nueva York 1 Columna1 14
1 3 Washington D.C. 2
2 3
Los Ángeles 3 Media 3,44
3 3
Chicago 4 Error típico 0,262110742
4 3
5 3 Las Vegas 5 Mediana 3
6 3 San Francisco 6 Moda 1
7 1 otra 7 Desviación estándar 1,853402827
8 1 Varianza de la muestra 3,435102041
9 1
Curtosis -0,829841745
10 1
11 2
Coeficiente de asimetría 0,379177438
12 2 Rango 6
13 2 Mínimo 1
14 4 Máximo 7
15 3 Suma 172
16 2
Cuenta 50
17 1
18 1
Mayor (1) 7
19 2 Menor(1) 1
20 3
21 4 TABLA DE FRECUENCIA
22 4 Clase Frecuencia
23 4 1 9
24 2 X1 N1 H1
1 9 18% 2 9
25 3
3 9
26 2 2 9 18%
27 1 4 9
3 9 18%
28 3 5 6
29 3
4 9 18%
6 4
30 3 5 6 12% 7 4
31 3 6 4 8%
32 1 7 4 8%
33 1 50 100%
34 1
35 2
36 2
37 3
38 1
39 3
40 3
41 3
42 3
43 1
44 2
45 2
46 2
47 2
48 1
49 3
50 2
PREGUNTA 6 fruta 1 Columna1
1 1 15
Ensalada 2
2 3
3 2 Jugo 3 Media 3,02
4 2 Aceite 4 Error típico 0,300326353
5 3 Guacamole 5 Mediana 2
6 4
Helado 6 Moda 2
7 1
8 2
Crema 7 Desviación estándar 2,123628008
9 2 otros 8 Varianza de la muestra 4,509795918
10 1 Curtosis 0,397810705
11 2
Coeficiente de asimetría 1,184752832
12 1
13 1 Rango 7
14 2 Mínimo 1
15 5 Máximo 8
16 6
Suma 151
17 8
18 2
Cuenta 50
19 3 Mayor (1) 8
20 3 Menor(1) 1
21 6
22 7 TABLA DE FRECUENCIA
23 1
24 2
Clase Frecuencia
25 2 X1 N1 H1 1 12
26 2 1 12 24% 2 17
27 1 2 17 34% 3 7
28 2
3 7 14% 4 2
29 5
30 3 4 2 4% 5 5
31 2 6 2
5 5 10%
32 1 7 1
33 8 6 2 4%
y mayor... 4
34 1 7 1 2%
35 2 8 4 8%
36 5
50 100%
37 4
38 3
39 8
40 2
41 8
42 3
43 2
44 1
45 2
46 1
47 5
48 1
49 5
50 2
PREGUNTA 7 colombia 1 Columna1 16
1 1 mexico 2
2 2
Chile 3 Media 2,38
3 1
4 2
Peru 4 Error típico 0,17587101
5 3 otros 5 Mediana 2
6 4 Moda 1
7 1 Desviación estándar 1,24359584
8 1 Varianza de la muestra 1,546530612
9 2
Curtosis -0,498253861
10 3
11 1 Coeficiente de asimetría 0,617521114
12 3 Rango 4
13 1 Mínimo 1
14 4 Máximo 5
15 5
Suma 119
16 1
17 2
Cuenta 50
18 3 Mayor (1) 5
19 1 Menor(1) 1
20 2
21 3 TABLA DE FRECUENCIA
22 4 Clase Frecuencia
23 1 1 15
24 2
X1 N1 H1
2 14
25 5 1 15 30%
3 12
26 4 2 14 28%
27 5 4 5
3 12 24%
28 5 5 4
29 3
4 5 10%
30 3 5 4 8%
31 2 50 100%
32 1
33 1
34 2
35 3
36 3
37 3
38 2
39 1
40 3
41 3
42 4
43 1
44 2
45 2
46 2
47 2
48 1
49 1
50 2
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PREGUNTA 8 grande 1 Columna1
1 5 Mediano 2
2 3
Pequeño 3 Media 3,68
3 5
Tamaño moderado 4 Error típico 0,1861314
4 5
5 3 Tamaño personal 5 Mediana 4
6 2 Otro 6 Moda 5
7 4 Desviación estándar 1,316147749
8 5 Varianza de la muestra 1,732244898
9 5
Curtosis -0,625469888
10 1
11 1 Coeficiente de asimetría -0,548988122
12 3 Rango 5
13 4 Mínimo 1
14 5 Máximo 6
15 6 Suma 184
16 2
Cuenta 50
17 2
Mayor (1) 6
18 5
19 4 Menor(1) 1
20 5
TABLA DE FRECUENCIA
21 4 Clase Frecuencia
22 3 1 4
23 4 X1 N1 H1 2 6
24 5 1 4 8% 3 10
25 3
2 6 12% 4 0
26 5
27 3 3 10 20% 5 14
28 2 4 0 0% 6 16
29 1 5 14 28%
30 1 6 16 32% y mayor... 1
31 3
50 100%
32 5
33 5
34 4
35 4
36 4
37 3
38 4
39 3
40 2
41 4
42 2
43 3
44 5
45 5
46 4
47 5
48 4
49 5
50 4
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9. CONCLUSIONS IN ENGLISH AND SPANISH

Conclusion in Spanish:

The next workshop aims to know the reality of how this our product the hass
avocado in the market of the United States with respect to the other countries that
export the same product with this result will realize it decision-making while feasible
to start with the documentation to start the operation and if we do not have as a
basis the materials for in another occasion to export any product abroad

Conclusion in English:

The purpose of the following workshop is to know the reality of how our Hass
avocado product is in the United States market with respect to other
countries that export the same product with this result, the decision making
is carried out if it is feasible to start with the documentation to start the
exploitation and if we do not have as a basis the materials to export any
product abroad on another occasion

10. ANNEXES INCLUDE COMPLETED SURVEYS

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Resultados
No
PREGUNTA 1 PREGUNTA 2 PREGUNTA 3 PREGUNTA 4 PREGUNTA 5 PREGUNTA 6 PREGUNTA 7 PREGUNTA 8
1 1 3 3 3 1 1 1 5
2 1 3 3 3 1 3 2 3
3 1 3 3 3 2 2 1 5
4 2 3 3 3 3 2 2 5
5 1 3 3 3 4 3 3 3
6 3 3 3 3 5 4 4 2
7 2 1 1 1 6 1 1 4
8 3 1 1 1 7 2 1 5
9 4 1 1 1 4 2 2 5
10 1 1 1 1 6 1 3 1
11 2 2 2 2 4 2 1 1
12 3 2 2 2 3 1 3 3
13 1 2 2 2 2 1 1 4
14 1 4 4 4 4 2 4 5
15 1 3 3 3 4 5 5 6
16 1 2 2 2 4 6 1 2
17 1 1 1 1 5 8 2 2
18 1 1 1 1 6 2 3 5
19 3 2 2 2 5 3 1 4
20 3 3 3 3 7 3 2 5
21 3 4 4 4 5 6 3 4
22 2 4 4 4 4 7 4 3
23 1 4 4 4 3 1 1 4
24 2 2 2 2 2 2 2 5
25 1 3 3 3 3 2 5 3
26 1 2 2 2 2 2 4 5
27 1 1 1 1 1 1 5 3
28 1 3 3 3 1 2 5 2
29 1 3 3 3 2 5 3 1
30 1 3 3 3 1 3 3 1
31 1 3 3 3 2 2 2 3
32 1 1 1 1 3 1 1 5
33 2 1 1 1 4 8 1 5
34 2 1 1 1 3 1 2 4
35 2 2 2 2 4 2 3 4
36 3 2 2 2 5 5 3 4
37 3 3 3 3 6 4 3 3
38 1 1 1 1 7 3 2 4
39 1 3 3 3 3 8 1 3
40 1 3 3 3 7 2 3 2
41 1 3 3 3 3 8 3 4
42 1 3 3 3 2 3 4 2
43 1 1 1 1 5 2 1 3
44 1 2 2 2 3 1 2 5
45 1 2 2 2 2 2 2 5
46 1 2 2 2 2 1 2 4
47 1 2 2 2 1 5 2 5
48 1 1 1 1 1 1 1 4
49 1 3 3 3 1 5 1 5
50 1 3 1 1 1 2 4
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