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COCO LOCO - Analysis
COCO LOCO - Analysis
ANALYSIS
I. INDUSTRY ANALYSIS
a. The industry where your Business Coco Loco belongs to the food and beverage industry,
belongs where it offers 100% pure coconut water.
The respondents of the survey at Cor Jesu College, Inc. were selected students from elementary, junior high,
senior high, and college. The researchers chose sixty-one (61) students to get to know their perceptions of
potential customers' needs, such as how regularly they buy our drinks, which channel that they prefer to use
when purchasing their products, how willing they are to purchase Coco Loco, and other questions. The method
will be random sampling, in which respondents can be selected fully at random and each member of the
population will have an equal chance of being included in the sample.
A. TARGET CUSTOMERS/PROFILE OF YOUR CUSTOMERS
The profile of the respondents in the conducted survey This survey selected sixty-one (61) respondents from
elementary, junior high, senior high, and college students at Cor Jesu College.
It is shown that most of our respondents are at the age of 17; second to the first is 18 years old, which is in the
same education level (senior high school), while the lowest range is 19 years old, and 20 years old has the
same low respondents, which is 1. 2% of the respondents. While talking about gender, 55.7% are male students
and 44.2% are female. This indicates that most of the respondents are college students who are around 19–20
years old. In grade level, it shows that most of our respondents are from senior high school, which has 24.5%
of respondents.
B. CUSTOMER NEEDS
Do you love Coconut Juice/Buko? Most of the respondents say that they love Coconut
Juice /buko.
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Out of 61 respondents, the highest frequency of 32.9%
says the level of sweetness they like is moderately
sweet, followed by 22.4% saying it is sweet, and the
lowest frequency of 1.2% saying it is super sweet.
What period of day do you prefer to sip or drink Most of the respondents answered during lunchtime
coco loco? (afternoon).
At what price would you consider your willingness Most of the respondents answered ₱25.00–₱30.00
to pay of Coco Loco?
Out of 61 respondents, 46.9% answered ₱25.00-₱
30.00 price that they will consider their willingness to
pay for Coco Loco, followed by 20.4% saying it is ₱
30.00-₱35.00; followed by the lowest frequency, 9.4%
saying it is ₱15.00-₱20.00
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Products/services Ahya Coconut Juice Faith's Pie's Corner offers
Buko Express offers a
offered offers buko juice and a lot buko juice, buko salad, variety of products related
of Filipino desserts like and buko pie, and aside to coconut. Their main
suman, puto, etc. from that, they sell a products that they are
variety of pie and known for are their buko
ensaymada. pie, buko pandan, and
coconut shake.
Pricing The prices start at ₱5– The prices of their The company employs
₱50. products are affordable; value-based pricing. Buko
they range from ₱15- Express price ranges to
₱200. ₱44 - ₱300.
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B. INDIRECT COMPETITORS (3)
Competitor’s Name Prangles Restaurant Kopi Kalsada Mers
Overview of competitors Prangel's Restaurant is Kopi Kalsada is a coffee Mers Native Delicacies is
(where are they located; located along the Davao- shop located at 1042 Del a restaurant located at
how long have they been Cotabato National Rosario, Digos City, Pan-Philippine Highway,
operating) Highway, a few meters Davao del Sur. It was Digos City, Davao del
from Digos City established in 2021. Sur. It was established in
Diversion Junction. It is 1973.
right across from the
monastery. It was
established in 2015.
Products/services Food delicacies, Filipino Variety of shakes, coffee, Food delicacies, Filipino
offered desserts, and drinks. and foods that they offer. desserts, and drinks.
Pricing Price starts at ₱50-₱500 Price starts at ₱30-₱200 Price starts at ₱50-₱500
Revenue No data available No data available No data available
Location(s) Davao-Cotabato National Del Rosario, Digos City, at Pan-Philippine
Highway, a few meters Davao del Sur. Highway, Digos City,
from Digos City Davao del Sur.
Diversion Junction.
Customers • Customer segments are • Customer segments are • Customer segments are
segments/geographies the individuals across all the individuals across all the individuals across all
served genders. genders. genders.
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Our products and services have a distinct advantage over
those of our rivals because of their affordability and
Products and/or Services uniqueness. We also provide dependable, premium products
to our customers. On top of that, we provide free citywide
deliveries, and we guarantee a quick and easy transaction for
our customers.
Our company is surrounded by industrious individuals who
can provide excellent services and produce high-quality
Human Resources products. To keep our human resources current and
effective, we will provide them with regular workshops,
training sessions, and other business exposures.
Location In comparison to our competitors, Coco Loco has a more
prominent and convenient location.
By utilizing updated methods, Coco Loco will have an
operational system edge. Additionally, the company will
have developed new strategies and tactics that are
appropriate for Coco Loco. We shall procure raw materials
in an orderly and fresh manner in order to manufacture our
main product. To preserve their freshness and flavor, the raw
Operational Systems materials will be kept in storage for no more than three days.
Coco Loco takes care to differentiate itself from competitors
by providing a high-quality, freshly picked product.
Additionally, the completed goods are kept in a refrigerator
at a consistent, well-maintained temperature. In order to
produce quality, the management will make sure that the raw
materials are in good condition and that the end product
tastes appealing and savory. Coco Loco has an edge over
other companies when it comes to fulfilling bulk and pre-
order requests. You can easily contact us by sending a
message through our Facebook page, where we will also
give you an order form.
Intellectual Property From the brand name to the packaging to the logo to the
product itself, everything about Coco Loco is unique. It will
also be registered as a brand name in order to protect its
reputation and prevent unauthorized usage.
Marketing In terms of marketing, Coco Loco always makes use of
social media, like Facebook, to advertise its product. Also,
by inviting some of the influencers to make an honest review
of our product in that way, it can easily reach its target
market within Digos City and other cities as well.