Professional Documents
Culture Documents
COCO BAR - Final
COCO BAR - Final
INTRODUCTION
1|Page
COCO BAR 2024
EXECUTIVE
SUMMARY
2|Page
COCO BAR 2024
Name of Business
The name Coco Bar is interesting because it's simple and could refer to two different
things. "Coco" obviously refers to coconut, which might suggest a tropical theme or
menu items with coconut flavor. "Bar" could either indicate a place that serves cocktails
and other drinks, or a more casual eatery that serves snacks and lighter fare.
Business Logo
This is the logo of the Business, Coco Bar. The proponents took in some considerations
in the creation of the logo. This is a clear symbol for coconuts, which are a tropical fruit
known for their refreshing coconut water and sweet flesh. Coconuts are often used in
drinks and snacks, and so this image could represent the refreshing food and drinks
served at Coco Bar. This image reinforces the tropical theme and creates an association
with relaxing on a bar. The umbrella could also symbolize that Coco Bar provides a place
to escape from the sun and enjoy their food and drinks in a cool environment.
3|Page
COCO BAR 2024
Overall, the logo uses simple but recognizable images to create a tropical and refreshing
Service/Product Description
Coco Bar beckons you to unwind and savor the tropics! This haven serves up delectable
treats and beverages made with the refreshing star - the coconut. Imagine indulging in
But their offerings go beyond the sweet! Perhaps you'd prefer a savory option like a buko
salad or a flavorful dip. Coco Bar prioritizes using high-quality ingredients, whenever
possible sourced locally. The atmosphere is likely welcoming, with a touch of Filipino
décor, making it a perfect spot to relax and enjoy a taste of the tropics.
CORE
Regardless of the type of Coco Bar
Provide a place for people to relax and
socialize.
ACTUAL
Variety of deliciously made coconut
halo-halo.
AUGMENTED
Ambiance
Figure
2. Product
Live music orLevel
entertainment.
Coco Bar would be located at Km4 Casisang, Malaybalay City, Bukidnon. The location
is quite an advantage for those who are going north and coming in Malaybalay City
proper since there are only few buko station – coco bar in the area. It will be located a
few steps back alongside the highway so that customers will easily access the place.
4|Page
COCO BAR 2024
Coco Bar will be choosing partnership during its operation. This partnership would
involve another party joining Coco Bar in a formal agreement to share ownership,
responsibilities, and profits of the business. This could bring several advantages, such as
access to new resources, skills, or customer bases that the other party may possess.
However, it's important to carefully choose a partner and establish a clear partnership
Initial Investment
Coco Bar will have three partners who will contribute P300,000.00 each, amounting to
P900,000.00 as a start-up capital. The funds will be used to build the bar, and run its
operations. Any excess from the fund will be deposited in the bank, and will serve as a
Reserve Fund.
Vision
To be the go-to spot in Malaybalay City for delicious, refreshing food and drinks,
offering a warm and welcoming atmosphere that fosters community and connection, we
aim to be more than just a bar – a place where friends gather, families unwind, and
Mission
To elevate the coconut to a fun and flavorful center stage, offering delicious and
Business Goals
5|Page
COCO BAR 2024
2. Ensure that every guest leaves Coco Bar with a delightful experience, whether it's
through the quality of our beverages, the ambiance, or the service provided.
Business Objectives
1.
2.
3.
Feasibility Criteria
The proposed project is deemed feasible if the following criteria are met:
1.
2.
3.
Research Methodology
A. Marketing Aspect
B. Management Aspect
C. Technical Aspect
D. Financial Aspect
E. Socio-economic Aspect
6|Page
COCO BAR 2024
MARKETING
FEASIBILITY
7|Page
COCO BAR 2024
Introduction
Market feasibility is basically a check-up for your business idea. It's a process to see if
there's actually a market for what you're offering. This involves looking at the
competition, understanding your target customer, and figuring out if there's enough
demand to make a profit. By doing a market feasibility study, you can avoid surprises and
make informed decisions about moving forward with your business idea. It's like having
Industry Analysis
Market Description
Coco Bar is located at Km4, Casisang, Malaybalay City. The area serves as a hub for
commercial activities, with easy accessibility and visibility to both residents and visitors.
Its proximity to key transportation routes enhances convenience for customers seeking
Coco Bar primary target comprises young professionals and high school and college
students with a discretionary income who are interested in unique and flavorful treats
who reside in Malaybalay City, Bukidnon. This group often enjoys socializing in casual
settings and appreciates healthy ingredients. Coco Bar can position itself as a trendy and
They can emphasize their use of high-quality, local ingredients and create a welcoming
atmosphere that reflects Filipino culture. By focusing on these aspects, Coco Bar can
8|Page
COCO BAR 2024
stand out from traditional dessert shops and cater to a customer base seeking a distinctive
Marketing Environment
This section highlights the factors and forces that impact the establishment of
relationships connections between Coco Bar and its target customers. These factors can
exert both direct and indirect influence on the operational activities of business
organization.
MACRO ENVIRONMENT
Political
Legal Economic
COCO BAR
Environmental Sociocultural
Technological
Figure 3. Macro-Environment
Political
Economic
Sociocultural
9|Page
COCO BAR 2024
Technology
Environmental
Legal
MICRO ENVIRONMENT
Company
Supplier
Figure 4. Micro-Environment
Company
Customer
Supplier
Competitor
10 | P a g e
COCO BAR 2024
Sampling Method
In conducting the survey, the proponents used the convenience sampling method
wherein a total of 100 respondents were chosen to answer the survey questionnaire
provided. 50% of the respondents were students and 50% are working employees.
WORKING EMPLOYEES 50
TOTAL 100
Data Analysis
The following tables and figures show the results of the survey conducted by the
proponents.
11 | P a g e
COCO BAR 2024
100 BELOW
100-200
200-300
300-400
400 ABOVE
TOTAL 50
YES NO
10%
90%
12 | P a g e
COCO BAR 2024
YES NO
10%
90%
Chocolate 20 20%
Pandan 20 20%
Vanilla 60 60%
Total 100 100%
Table 7. Usual Budget Amount of respondents
13 | P a g e
COCO BAR 2024
Demand Analysis
Supply Analysis
The table shows the annual supply of the buko station in Malaybalay City.
The demand and supply gap analysis are made to see whether there is gap
between the capacity of the competitors to cater the target market and the demand for
14 | P a g e
COCO BAR 2024
Capacity Analysis
SWOT Analysis
Strength Opportunities
1. 1.
2. 2.
3. 3.
4. 4.
Weaknesses Threat’s
1. 1.
2. 2.
3. 3.
4. 4.
15 | P a g e
COCO BAR 2024
Competitive Advantage
Marketing Strategy
This segment indicates the marketing tactics and scheme to get the target markets
that the business wants to acquire. The business will implement the 7Ps strategies as
Product
Coco Bar
Price
Coco Bar will employ a value-based pricing strategy for its products.
Place
16 | P a g e
COCO BAR 2024
Promotion
People
Physical Evidence
Process
Marketing Budget
17 | P a g e
COCO BAR 2024
Risk Management
Coco Bar has determined the following risks in conducting its operations:
18 | P a g e
COCO BAR 2024
MANAGEMENT
FEASIBILITY
19 | P a g e
COCO BAR 2024
Introduction
Organizational Chart
Owners
Managing Partner
Inventory Officer
Cashier (1) Waiter (1) Peeler (1)
(1)
This chart shows the organization structure of the coco bar business.
Job Summary
The Manager will be responsible for leading and developing our team,
ensuring efficient operations, and driving sales growth. This role is crucial in
achieving our company goals and establishing Coco Bar as a leader in the
Job Description
20 | P a g e
COCO BAR 2024
Job Qualifications
Must have at least one year of experience in a managerial role within the
Strong leadership and interpersonal skills with the ability to motivate and
develop a team.
21 | P a g e
COCO BAR 2024
Passion for the food and beverage industry and a strong understanding of
consumer trends.
Supervises: None
Job Summary
inventory waste. This role plays a vital part in maintaining a smooth operation and
controlling costs.
Job Description
The following are the duties and responsibilities for a Purchasing Officer:
Conduct regular physical inventory counts and reconcile them with system
product quality.
22 | P a g e
COCO BAR 2024
timely deliveries.
Generate inventory reports and analyze data to identify trends and forecast
future needs.
Job Qualifications
Supervises: None
Job Summary
service while processing sales transactions efficiently and accurately. This role
23 | P a g e
COCO BAR 2024
plays a vital part in creating a positive first impression for our customers and
Job Description
Scan and calculate customer purchases, ensuring all items are priced
correctly.
errors.
Job Qualifications
24 | P a g e
COCO BAR 2024
4. Pastry Chef
Job Summary
appealing pastries, desserts, and treats using the refreshing star - the coconut.
Pastry Chef play a key role in creating a unique and delightful experience for our
customers.
Job Description
Maintain a clean and organized work area, following all safety and
sanitation protocols.
25 | P a g e
COCO BAR 2024
Job Qualifications
environment.
Supervises: None
Job Summary
The Assistant Pastry Chef work alongside our talented Pastry Chef to craft
delicious and visually appealing treats featuring the star ingredient – coconut.
This role is perfect for someone looking to gain valuable experience in a fast-
Job Description
26 | P a g e
COCO BAR 2024
Maintain a clean and organized work area, adhering to all safety and
sanitation protocols.
Job Qualifications
chefs.
supervision.
27 | P a g e
COCO BAR 2024
Supervises: None
Job Summary
team! You will play a vital role in creating a memorable dining experience for our
Job Description
Warmly greet and seat customers, ensuring a clean and comfortable table
setting.
Present menus and answer questions about our buko-based beverages and
restrictions.
Ensure food and beverage orders are delivered promptly and correctly to
customers.
28 | P a g e
COCO BAR 2024
Job Qualifications
Supervises: None
Job Summary
Coco Bar is seeking a hardworking and reliable Utility Worker to join our
team! You will play a vital role in ensuring the cleanliness, hygiene, and smooth
Job Description
procedures.
Set up and break down tables and chairs for events or promotions
29 | P a g e
COCO BAR 2024
Job Qualifications
Ability to perform physical tasks such as lifting, bending, and standing for
extended periods.
MANAGEMENT POLICIES
A. Hiring
1. All open positions will have a clear and detailed job description outlining the
2. We will utilize a fair and unbiased recruitment process that may include:
5. Selection will be based on qualifications, experience, skills, and cultural fit for
the role.
30 | P a g e
COCO BAR 2024
personnel.
8. A formal offer letter detailing the position, salary, benefits, and start date will
be presented to the chosen candidate. Upon acceptance, both parties will sign
B. Training
C. Performance Evaluation
performance against job expectations and set goals for future development.
Quality of work
31 | P a g e
COCO BAR 2024
Customer service
Employee Reporting
32 | P a g e
COCO BAR 2024
A. Salary/Payroll
Table 16. illustrates the monthly salary of the employees as well as the employer and
employee’s contribution.
33 | P a g e
COCO BAR 2024
Dishwasher
& Janitor 2
Total
Table 17 shows the gross annual pay of employees less the total mandatory
deductions.
B. Leave Benefits
Sick leave
Maternity Leave
Paternity Leave
CODE OF CONDUCT
Every employee must be informed that the goal of this code is to create a healthy
All employees have a range of responsibilities to ensure the smooth operation and
positive atmosphere of the workplace. This starts with accurate timekeeping and
superiors, co-workers, and customers with respect, fostering a collaborative and service-
maintaining a safe and orderly space are crucial. Overall, Coco Bar values employees
Time Records
34 | P a g e
COCO BAR 2024
In order to calculate the number of hours worked and the amount of pay owing to
ensure that his/her time entries are always accurate. Every employee must:
1. Every employee has the obligation to ensure their time records are always
accurate. This likely involves clocking in at the start of their shift and clocking
Attendance
An employee must uphold mutual respect and always keep the following in mind
35 | P a g e
COCO BAR 2024
Preservation of Assets
Coco Bar assigns with the same level of care as his own possessions.
1. Handle all equipment and furniture with respect. Avoid any unnecessary wear
immediately.
To maintain security and order, the following acts strictly prohibited inside the
2. Being under the influence of alcohol or illegal drugs while on duty can impair
Every customer and employee should view the preservation of health, the
36 | P a g e
COCO BAR 2024
1. Employees should be familiar with and follow all established safety protocols
to minimize the risk of accidents or injuries. This could involve proper lifting
2. Everyone plays a role in keeping the workplace clean and sanitary. This can
3. Good personal hygiene practices help prevent the spread of germs and illness.
Employees should wash their hands regularly, especially after using the
All workers are expected to take pride in how they look, how they dress, and how
they are groomed. This is necessary to always project a professional image and wear their
37 | P a g e
COCO BAR 2024
2. Hair should be neatly styled and well-maintained. Jewelry and makeup should
3. For safety reasons, all employees must wear closed-toe shoes with slip-
resistant soles.
4. Employees should wear their name badge prominently throughout their shift
5. Employees are expected to take pride in their overall appearance and present
Termination Policy
38 | P a g e
COCO BAR 2024
Termination Process
5. Final Paycheck and Benefits: The employee receives their final paycheck,
39 | P a g e
COCO BAR 2024
TECHNICAL
FEASIBILITY
40 | P a g e
COCO BAR 2024
INTRODUCTION
Vanilla
Vanilla
This beverage offers a refreshing and portable twist on the classic Buko Halo-Halo
dessert. It blends the creamy sweetness of vanilla with the delightful mix of textures and
Ingredients:
Procedure:
41 | P a g e
COCO BAR 2024
INITIAL INVESTMENT
Particulars Cost
Building 500,000.00
Pre-operating cost
Supplies
Utensils and Tools
Machineries and Equipment
Furniture and Fixtures
Rent Deposit
TOTAL
COST ESTIMATION
Pre-operating Costs
Description Cost
Hiring of Personnel
Employee Training
Employee Uniform
Marketing
Permit and Licensing
Total
42 | P a g e
COCO BAR 2024
Inventories
Total
Supplies
Kitchen Supplies
Total
Utility Supplies
Total
43 | P a g e
COCO BAR 2024
Total
Total
Total
INVENTORY MANAGEMENT
PRODUCT COSTING
44 | P a g e
COCO BAR 2024
Total
Direct
Labor
Purchase Schedule
45 | P a g e
COCO BAR 2024
Business Processes
46 | P a g e
COCO BAR 2024
47 | P a g e
COCO BAR 2024
Purchasing Process
Customers and employees are expected to prioritize health and hygiene in the
establishment.
48 | P a g e
COCO BAR 2024
Employee Uniform
Coco Bar employees will wear black shirt, pants, appropriate shoes and apron.
49 | P a g e
COCO BAR 2024
Business Location
Waste Management
Floor Plan
50 | P a g e
COCO BAR 2024
51 | P a g e
COCO BAR 2024
SOCIO-
ECONOMIC
FEASIBILITY
52 | P a g e
COCO BAR 2024
INTRODUCTION
Coco Bar is a coconut-based product that offers a delicious and nutritious snack option to
consumers. Its production and distribution not only contribute to economic growth but
feasibility analysis, we will examine the impact of Coco Bar on various stakeholders,
A. Community
coconuts within the community, the production of Coco Bars promises to provide
economic opportunities for local farmers and suppliers. This venture can stimulate
agriculture practices, Coco Bars could contribute to the overall well-being and resilience
B. Government
infrastructural support, governments can promote job creation and income generation
within rural areas. Furthermore, the production of Coco Bars aligns with broader
53 | P a g e
COCO BAR 2024
C. Employees
For potential employees, the emergence of Coco Bars offers prospects for stable
packaging, and marketing can provide avenues for both skilled and unskilled laborers.
Training programs focused on food processing techniques, quality control, and marketing
strategies can enhance the employability and productivity of workers within the industry.
Additionally, the establishment of fair labor practices and competitive wages can
their families, fostering a positive work environment and contributing to overall job
satisfaction.
D. Environment
carbon footprint minimization can further enhance the eco-friendliness of Coco Bars
54 | P a g e
COCO BAR 2024
production practices, Coco Bars can serve as a model for sustainable agri-food
change impacts.
55 | P a g e