“EATS BOBALICIOUS”

OBJECTIVES

Eats Bobalicious strive hard to produce, meet and sustain the demands of its
valued costumers. The company also signifies the following:

 To provide quality food and drinks with germ-free environment

 To present a marketing idea that can benefit both service crews and the
managing owner.
 To modify a clean environment with budget-friendly menu and costumer
service with a smile that can lighten up the atmosphere
 To construct comfortable seating arangements that are provided for
costumers that are categorized: group of students, couples, families business
appointments and individual luxuries.
 To extend one branch to another to diversify and share the taste and aroma of
sweet brewed drinks and comforting foods to different localities.
 To maintain the costs, budgeting and crew benefits under tight managerial
observation to meet objectives that are listed here.
 To increase the year to year average sales to avoid bankruptcy by
materializing the above-mentioned objectives

EATS BOBALICIOUS ACES

Achieve Conserve
 Good costumer service  Strong sense of business
 Successful venture of business handling
for the next years of service  Staff expertise
Elimination Steer clear of
 Unnecessary decision making  Financial issues
 Negative vibes within the  Losing valued staff due to
establishment misunderstandings
DATA ANALYSIS

I. EXECUTIVE SUMMARY

Eats Bobalicious is a made up name which signifies good food and drinks with a
secretly blend Milktea which is its specialty. The establishment also offers different
types of comfort food and drinks which are budget-friendly for its target market are
students who look for comfortable places for them to study, individuals who wants to
relax, strangers who are meeting up with someone, couples who are on a date, even
potential entrepreneurs who are on a business appointment. Eats Bobalicious will
operate near Tagoloan Community College for better view and target market
opportunities. Service crews, waiters, food managers, cooks and cashiers will be
screened for better choice of manpower. The leader, the manager and the head will be
the business owners themselves. Future investors will be briefed as they finalized
business ordeals.

II. PRODUCTS AND SERVICES

Services will be on a top level standard to provide quality costumer service and
provide consumer demands. Due to this, employees will be screened for good choice
of man power and will be managed and observed in a strict manner. Also, the
company will provide benefits to its employees for them to stay loyal and
hardworking through years of service.

The establishment also provides quality furniture and architectural design that
will be offered to different categories of the target market with no exception. Even on
a tight and minimal space, the establishment assures that every costumer will sit
comfortably on their chosen interiors. In addition to that, there will be a Photo Booth
provided for costumers so that they’ll have photographic souvenirs with their friends
and loved ones. Moreover, there is a “Freedom Corner” with sticky notes and markers
provided for them so they can write anything they want, any message dedicated to
anyone. Eats Bobalicious will be a place of comfort and relaxation.

Foods and drinks are offered in different sizes and categories based on costumers’
preferred order. Promos will be offered depending on the occasion and holiday being
celebrated. The first 100th costumer will be given a coupon worth 1000php. The
following will be the proposed menu for the establishment:
III. MARKET ANALYSIS

The target market of Eats Bobalicious is mainly students from Tagoloan

Community College who are looking for a place to exit and be free from academic
stress and who are also looking for a comfortable place to study and dine in with
friends. Furthermore, the establishment is also open for different individuals with no
exception and no discrimination. Nowadays, teenagers and young adults are into a
trendy addiction with milk tea and hanging out outside on their free time. The
establishment captured its very essence of popularity, as well as, blend to its ideal
realistic representation to capture the attention of its target market. However, due to
the popularity of the concept, competition is tight and threatening. That’s why Eats
Bobalicious assures uniqueness and sincerity from its different concept that gives
significance around the comfort zone of the costumers.

IV. MARKET STRATEGY

Social media has been the most effective influencer for the last for years for
potential consumers are active users of social media. People from different walks of
life not only use social media as a form of communication or sharing of different
moments, they also use this for information and awareness. Through social media,
Eats Bobalicious will create its ow page with the information, the contact details and
the location for costumers to easily pinpoint where the establishment can be found.
The page will promote the establishment by presenting its menu and the Instagram
worthy interior designs of Eats Bobalicious. Not only will the page be a form of
promotion but it will also post and share the stories of different costumers that will
come and go to the establishment by their pictures in the photo booth and their
freedom corner messages.

V. FINANCIAL PLANNING

To establish a well-constructed plan of action in business, Eats Bobalicious is

eager to maintain the sustainability of the establishment through financial planning.
Listed below are the different financial planning that are needed to be met in order to
maintain and develop the establishment’s future revenue.
 SHORT TERM
 Eats Bobalicious assures that every 
employee will receive their benefits
on time and with full payment on
their services.
 Every expenses and profit will be
tallied together with the possible 
expenses that are needed to be met
for the establishment’s sustainability.
 The cashier shall always tally
everything on his/her watch and will
be charged of the missing money.
 The manager will be the one
responsible for the inventory of the 
establishment.
 Cash Budgeting shall be observed at 
all times.
LONG TERM
Capital for the next year’s revenue
shall be calculated ahead of time
depending on the rate of change in
the percentage of costumers and
consumer demands.
Assess possible additional
investments in current assets and
fixed assets to support an increase of
the establishment’s expenses in the
near future.
 The cash flow shall be tallied year by
year for the next years.
Attract investors that can help
improve the establishment
ALWAYS BE AWARE OF THE
MONEY BEFORE, THE MONEY
THAT IS PRESENT AND THE
MONEY IN THE NEAR FUTURE.
VI. BUDGET

The following are the products, ingredients and other expenses that are needed in
the establishment: (This will be only for the first phase)

EXPENSES AMOUNT
Ingredients 50,000php
Interior Design Furniture 100,000php
Photo Booth decorations 20,000php
Equipment 100,000php
Transportation 500,000php
Social Media expenses 20,000php
Chinaware 30,000php
Other expenses 50,000php
TOTAL: 870,000php

CONCLUSION

Eats Bobalicious shall achieve the above-mentioned steps in order for it to deem
success in the near future. Through sensible and relaxing environment filled with
comforting food and drinks in an affordable price. This will be located in a safe corner
near Tagoloan Community College and is open to everyone with no exception and no
discrimination. Furthermore, this establishment is ready to be introduced to everyone
as a local convenient shop that can offer a lifetime experience at a budget-friendly
rate. In light of this business proposal, Eats Bobalicious will assure that your
expectations will not be disappointed.

RECOMMENDATIONS

The following must be met in order for the establishment to continue improving:

 Costumer service shall be top notched at all time.

 Designs should not be boring or taking up too much space for the
costumers to freely stroll around in case of stampede.
 The menu must change from time to time
 Cash flow should be observed every now and then to avoid financial
issues.
 Keep going with planning ahead while looking back with where you
have started.
 ALWAYS BE AWARE OF THE MONEY BEFORE, THE MONEY
IN THE PRESENT, AND THE MONEY IN THE NEAR FUTURE.