Information Sheet 3Q.5.1.1 "Qualitative Research and Its Importance in Daily Life"

Unit Research 1: Qualitative Research in Daily Life
Module Qualitative Research and Its Importance in Daily Life

Research 1: Qualitative Research in Daily Page|1
R11-QUAL Units: 80hrs
Life
INFORMATION SHEET 3Q.5.1.1

“Qualitative Research and Its Importance in Daily Life”
What is Qualitative Research?

Qualitative Research defined as research studies that investigate the quality of
relationships, activities, situations, or materials. Qualitative research is described by its aims,
methodology, and the kind of data collected to understand the different facets of social life.
Studying things in their natural settings, qualitative research’s attempts “to make sense
of and interpret phenomenon in terms of the meaning people bring to them”. The intent of
qualitative research is not to generalize the conclusions about an entire group of people.
Beliefs in Qualitative Research
1. A single reality is not observed.
2. Reality is based upon concept that are distinct for each person and that may change
over time.
3. What we perceive has meaning only within a given situation.
Characteristics of Qualitative Research
1. The direct source of data is the natural setting and the researcher is the key
instruments in qualitative research. Researchers go directly go directly to the
particular setting of interest to observe and collected the needed data.
2. Data collected are in the form of words or illustrations rather than numbers. This
kinds of data collected may include, but not limited to, audio recordings, diaries,
fields note, memorandums, official records, personal comments, photographs,
textbook passages, interview transcripts, videotapes, and anything else that convey
actual words or actions of people.
3. Qualitative research is concerned with process as well as product. The primary

interest of a qualitative researcher is on how things happen and on people’s
interaction with one another.
4. Analysis of data taken inductively. It starts with the specific concepts of the
respondents to draw out general idea or theory. To do this, a considerable amount
of time is spent in collecting data before the important questions are considered.
5. Quantitative research deals with how people make sense out of their lives.
SUBJECT TEACHER: APPROVED FOR

IMPLEMENTATION:
THIRD MODULE 1ST – 2nd Florante L. Garcia Jr
QUARTER 5 MEETING Subject Teacher MR. WILBERT A. MAÑUSCA
School Director
Life
Uses of Qualitative Research
1. Draw meaningful information (not conveyed in quantitative data) about beliefs,

feelings, values, and motivations that support behavior;
2. Learn directly from people and what is important to them;
3. Provide the context required to elicit quantitative results;
4. Identify variables important for further studies;
5. Determine one’s genre as a primary step to develop a quantitative survey;
6. Assess the usability of websites, databases, or other interactive media/services.
Strengths and Weaknesses of Qualitative Research
Many researchers become more interested in qualitative research because of its nature
and perceived strengths. Basically, the strength of qualitative research is capacity to give rich
information about the respondents, may it be humans or animals.
Strengths of Qualitative Research
1. Provides in-depth information on individual cases;
2. Unravels complex phenomena embedded in local context;
3. Relays subjects’ experiences and perspectives in unusual details;
4. Conveys setting factors related to the situation of interest;
5. Allows flexibility in research-related processes;
6. Enables data to be collected in natural settings
7. Determines possible causes of a particular event in another perspective as that given

by quantitative research;
8. Permits approached that are responsive to local conditions and stakeholders’ needs;
9. Present several options in the conduct of the research;
10. Tolerates shifts in focus based on research results;

IMPLEMENTATION:
School Director

Life
11. Accepts unstructured interpretation of the participants, respecting anything that is in
the participants’ context.
Weaknesses of Qualitative Research
1. Data gathering is often time-consuming.
2. Analysis of data takes longer time than that is quantitative research.
3. Interpretations of results is usually biased because it influenced by the researcher’s

perspective.
4. Conclusions are not generalizable because the subjects are few and sometimes
possess unique characteristics compared to typical respondents.
IMPORTANCE OF QUALITATIVE RESEARCH ACROSS FIELDS OF INQUIRY
What is the importance of qualitative research across fields of inquiry?
Qualitative research is oriented towards analyzing concrete cases is temporal and local
particularity. It starts from the respondents’ perspective, expressions, and activities in their
local context. In this case, qualitative research is important across many fields of inquiry
because it is designed for social sciences, psychology, and other fields. With this, qualitative
research would verify or validate the tendencies, transform, it into research programs, and
maintain the necessary changes towards its objectives and tasks.
Reference:
Science in Today’s World for SHS (Research in Daily Life K12 Curriculum)
by; Richard F. Clemen, Aaron Bren E. Julaton and Antriman V. Orleans

IMPLEMENTATION:
School Director
Life
STUDENT NAME: ___________________________ SECTION: __________________
WRITTEN WORK 3Q-5.1.1

WRITTEN WORK TITLE: Qualitative Research and Its Importance in Daily Life
WRITTEN TASK OBJECTIVE: Illustrate the understanding of the topic.

MATERIALS:
Pen and Paper
TOOLS & EQUIPMENT:
None
ESTIMATED COST: None
PROCESS/PROCEDURE:
1. Give 3 example of qualitative research study and explain its advantage.
PRECAUTIONS:
None
ASSESSMENT METHOD: WRITTEN WORK CRITERIA CHECKLIST

IMPLEMENTATION:
School Director
Research 1: Qualitative Research in Daily Page |5
Life
WRITTEN OUTPUT CRITERIA CHECK LIST 3Q-5.2.1
CRITERIA SCORING
Did I . . . 1 2 3 4 5
1. Focus- The single controlling point made with an awareness of task
about a specific topic.
2. Content- The presence of ideas developed through facts, examples ,
details, statistics and explanation.
3. Organization- The order developed and sustained within across
paragraphs using transitional devices and including conclusion and
introduction.
4. Details and Evidence- The writer shares clear evidence to support their
idea and opinion.
TEACHER’S REMARKS:  QUIZ RECITATION  PROJECT
GRADE:
5 - Excellently Performed
4 - Very Satisfactorily Performed
3 - Satisfactorily Performed
2 - Fairly Performed
1 - Poorly Performed
_______________________________
TEACHER
Date: ______________________

IMPLEMENTATION:
School Director
Life
STUDENT NAME: ____________________________ SECTION: __________________
PERFORMANCE TASK 3Q-5.1.1

PERFORMANCE TASK TITLE: Qualitative Research and Its Importance in Daily Life
PERFORMANCE OBJECTIVE: To conduct a SWOT analysis of qualitative research

TOOLS AND MATERIALS: Pen and Paper
EQUIPMENT: None
ESTIMATED COST: None
PROCESS/PROCEDURE:
 Draw a SWOT analysis and write the strenghth, weaknesses,opportunities,and threats of
qualitative research.
STRENGTH WEAKNESSES
Think about the advantage or Now, its time to consider the
strength of using qualitative weaknesses of qualitative research.
research. Think about what could improve
and the sort of practices should
avoid.
OPPORTUNITIES THREATS
Think about opportunities of Think about the obstacle of doing
doing qualitative research. qualitative research
PRECAUTIONS:
None
ASSESSMENT METHOD: PERFORMANCE TASK CRITERIA CHECKLIST

IMPLEMENTATION:
School Director
Life
PERFORMANCE TASK CRITERIA CHECK LIST 3Q-5.2.1
CRITERIA SCORING
Did I . . .
1 2 3 4 5
5. Focus- The single controlling point made with an awareness of task
about a specific topic.
6. Content- The presence of ideas developed through facts, examples ,
details, statistics and explanation.
7. Organization- The order developed and sustained within across
paragraphs using transitional devices and including conclusion and
introduction.
8. Details and Evidence- The writer shares clear evidence to support
their idea and opinion.
TEACHER’S REMARKS:  QUIZ RECITATION 
PROJECT
GRADE:
6 - Excellently Performed
5 - Very Satisfactorily Performed
4 - Satisfactorily Performed
3 - Fairly Performed
2 - Poorly Performed
_______________________________
TEACHER
Date: ______________________

IMPLEMENTATION:
School Director

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Unit Research 1: Qualitative Research in Daily Life

Module Qualitative Research and Its Importance in Daily Life

INFORMATION SHEET 3Q.5.1.1

What is Qualitative Research?

Beliefs in Qualitative Research

1. A single reality is not observed.

3. What we perceive has meaning only within a given situation.

Characteristics of Qualitative Research

3. Qualitative research is concerned with process as well as product. The primary

SUBJECT TEACHER: APPROVED FOR

Uses of Qualitative Research

1. Draw meaningful information (not conveyed in quantitative data) about beliefs,

2. Learn directly from people and what is important to them;

3. Provide the context required to elicit quantitative results;

4. Identify variables important for further studies;

5. Determine one’s genre as a primary step to develop a quantitative survey;

6. Assess the usability of websites, databases, or other interactive media/services.

Strengths and Weaknesses of Qualitative Research

Strengths of Qualitative Research

1. Provides in-depth information on individual cases;

2. Unravels complex phenomena embedded in local context;

3. Relays subjects’ experiences and perspectives in unusual details;

4. Conveys setting factors related to the situation of interest;

5. Allows flexibility in research-related processes;

6. Enables data to be collected in natural settings

7. Determines possible causes of a particular event in another perspective as that given

9. Present several options in the conduct of the research;

10. Tolerates shifts in focus based on research results;

SUBJECT TEACHER: APPROVED FOR

Research 1: Qualitative Research in Daily Page|3

Weaknesses of Qualitative Research

1. Data gathering is often time-consuming.

2. Analysis of data takes longer time than that is quantitative research.

3. Interpretations of results is usually biased because it influenced by the researcher’s

IMPORTANCE OF QUALITATIVE RESEARCH ACROSS FIELDS OF INQUIRY

What is the importance of qualitative research across fields of inquiry?

by; Richard F. Clemen, Aaron Bren E. Julaton and Antriman V. Orleans

SUBJECT TEACHER: APPROVED FOR

STUDENT NAME: ___________________________ SECTION: __________________

WRITTEN WORK 3Q-5.1.1

WRITTEN TASK OBJECTIVE: Illustrate the understanding of the topic.

SUBJECT TEACHER: APPROVED FOR

STUDENT NAME: ___________________________ SECTION: __________________

WRITTEN OUTPUT CRITERIA CHECK LIST 3Q-5.2.1

SUBJECT TEACHER: APPROVED FOR

STUDENT NAME: ____________________________ SECTION: __________________

PERFORMANCE TASK 3Q-5.1.1

PERFORMANCE OBJECTIVE: To conduct a SWOT analysis of qualitative research

ESTIMATED COST: None

SUBJECT TEACHER: APPROVED FOR

STUDENT NAME: ___________________________ SECTION: __________________

PERFORMANCE TASK CRITERIA CHECK LIST 3Q-5.2.1

SUBJECT TEACHER: APPROVED FOR

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