ASSIGNMENT

On
“Menu card analysis”

Submitted To
Shahnawaz Kamal
Lecturer
Department of Tourism & Hospitality Management
World University of Bangladesh

Submitted By
Name: Stanly Prem D’ Rozario
ID No: WUB15/18/14/197
Roll: 197 Batch: 14th

Program: Bachelor of Tourism & Hospitality Management

Date: 9/07/2020
 “Menu Card Analysis”

Introduction:
Every restaurant needs a well-planned menu. While the listed dishes are the most prominent, many other
elements impact your guests. From the general style down to minuscule details, everything you put on
your menu is essential to your sales. To create the best design possible, you’ll need to perform multiple
levels of analysis and engage in restaurant menu engineering. You should put some time and effort into
analyzing the way your menu functions and performs. Menu analysis involves identifying each menu
item’s profitability and popularity, as well as forming a strategy to enhance and improve the overall
success and sales of your restaurant. The process doesn’t have to be difficult, but it should be ongoing.
There will always be shifts in trends, with design styles and the food itself. Everything from the font you
choose to the item descriptions and the plates you offer will determine your success. When you pay
attention to the way these evolve over time, you can adapt your menu to fit. Your consumer base should
help shape the menu as well. The more you cater your menu to your customers’ preferences, the more
they’ll want to come back.

What Is Menu Card?

Menu Card is a designed paper which contains all the food and beverages sold in a restaurant and is place
on each table for people to make an order of what they want to eat or drink

What Is Menu Analysis?

Menu analysis focuses on understanding how your restaurant is functioning in terms of pricing and
performance. It explores every facet of your menu, from the visual design to the psychology and
calculated math behind it. The primary aim of the analysis is to identify each item’s popularity and
profitability. The results will inform you as to how you should move forward to improve overall success.
When you have data about your sales, profits, customer base, and popular items to work with, you can
create a new strategy to improve your profit margins. Your plan may include changing the look of your
menu, altering prices based on several factors, using customer psychology, and adjusting the dishes you
offer. Conducting regular menu analyses is essential for several reasons. Consumer preferences are
always changing, and if you want the best chance of success, you need to stay knowledgeable with
current trends. Menu analysis will also help you keep an eye on your competition’s performance. When
you look at trends in the scope of your surrounding market, you’ll have insights into what your
competitors are doing well or what demands are unfulfilled. The process can also help your staff. By
making productive changes that increase your profit margins, you can afford to make minimum wage
increases. You can also simplify your menu, creating a strong program that allows your kitchen staff to
fulfill orders faster. With a properly conducted menu analysis, you can improve multiple areas of your
business at once. Whether you want to refresh customer interest, update your brand, or focus on
increasing profits, your menu is the answer.

Types of Menus:
The most commonly used are A La Carte menus, and Fixed or Table D’Hote menus.

What Is an A La Carte Menu?

An a la carte menu lists the prices for each item separately. While the prices tend to be higher, a la carte
menus have more flexibility. Customers can choose individual items and combine them any way they
want.

Where Does A La Carte Come from?

A la carte is a French phrase that translates literally as “by the card” and roughly as “according to the
menu.” It began being used in the early 19th century and is not exclusive to food. For example, a
subscription to a cable provider can have a la carte channel selection. That means customers choose
which channels they want individually instead of having a set channel package.

What’s Another Word for a La Carte?

Phrases like “from the menu” and “individually priced” communicate that a menu or section of a menu is
a la carte.

What Is a Table d’Hote Menu?

A table d’hote menu is a menu that offers a choice of appetizer, entree, and dessert all at a fixed total
price. It’s the set menu that provides the most freedom. A common table d’hote setup has a diner
choosing one appetizer from two options, one entree from two or three options, and one dessert from two
options. And the total price doesn’t change. The fact that there are few options and a set total price make
it a fixed menu, but with some variability.

The Importance of Menu Analysis:

One of the first things your customers interact with is a menu. It helps carry your brand and influences
how much money the customer will spend, what they’ll order, and how high their expectations are. With
careful consideration of all the elements that make up a menu, you can help your restaurant flourish
through data-based engineering and psychology. Most restaurant owners have goals in mind that they
want to achieve, whether they pertain to profits, branding and design, customer retention, or any other
area. Conducting a thorough menu analysis is essential to creating a strategy for improving your
restaurant’s sales and success. By taking a deep dive into your menu, you’ll see how your food costs and
profit margins stack up. You should price each item you offer based on its food cost — the amount of
money it takes to prepare it. Only then can you accurately tailor the profit margin on every dish.
Analyzing your menu will also give you insights about where you can make improvements and how you
can work towards a more effective design. If certain aspects of your menu look outdated or disorganized,
your customers are likely to spend less. Sleek, modern menu design can make your restaurant seem more
classy or stylish, subconsciously convincing guests to spend more.

The Benefits of Performing a Menu Analysis:

Regardless of whether or not you’re looking to spruce up your menu, performing an in-depth analysis is
beneficial in multiple ways. With the information you’ll collect, you can:
o Increase sales: Once you know how all your pricing and costs work out, you can focus on
engineering your menu to increase sales. Menu engineering is the practice of pricing and
designing a menu to benefit your restaurant. Strategically placing top-selling items and
creating the menu to play to your customers’ psychology will bring in a more substantial
profit. Restaurant analytics allow you to take action in these ways and develop a plan for
how to improve.
o Keep a pulse on the competition: Menu analysis should also incorporate outside sources.
It’s important to know how your pricing stacks up to your competitors. If your prices are
too high on items that are readily available elsewhere, like a burger, consider lowering
them. Unnecessary markup can cause customers to seek out your competition. If you are
running an upscale establishment, higher pricing won’t be as much of a concern rather,
it’ll distinguish you from other nearby restaurants.
o Understand your profitability: Regardless of how you design your menu, you need to
make a significant profit on your dishes. As with any restaurant, some of your offerings
will bring in a higher contribution than others. Conducting an analysis will show you
what brings in the most and least profit. By understanding what your top-sellers are, you
can better design your menu to encourage customers to buy those dishes.
o Understand expenses and pricing: Understanding how your business operates is an
essential part of carefully designing your menu. Between the cost of the goods you sell
and pricing that works well in your market, you can cater to customer preferences while
staying sharp on money matters.
o Recognize the latest customer trends: Your customers generate your profits. It’s essential
to pay attention to their needs and wants, as they are why you can stay in business.
 Retention is a crucial part of running any business. By paying attention to the trends in
your menu, you can see what people are most frequently purchasing and focus on that
style of food or flavor.

While these are the base benefits of menu analysis for any restaurant, each establishment will have their
own experiences with it. In some cases, you may learn something completely new about your customer
base or find a flaw in pricing you hadn’t caught before. By performing analyses continually, you can keep
up with shifts in all of these areas and optimize your menu to the best of your ability.

Five Restaurant’s Menu Cards & Analysis the Menu Cards:

I. Alfresco Dhanmondi: Alfresco Dhanmondi has a A La Cart menu.

II. Nando's Gulshan 2, Dhaka: Nando's Gulshan 2, Dhaka has a A La Carte menu.
III. Radisson Blu Dhaka Water Garden (Chit-Chat Restaurant): Radisson Blu Dhaka Water Garden (
Chit-Chat Restaurant has Table D’Hote menu.

IV. KFC: KFC Restaurant has has a A La Carte menu.

V. Le Méridien Dhaka: Le Méridien Dhaka has Table D’ Hote menu.

Conclusions:
The menu is very important for every restaurant. It attracts the customer and for that this menu analysis is
very important and profitable for the company or Restaurant’s.