In this essay, I would talk about the importance of employing influencers to create

sponsored content. Influencers create more engaging content, their audience

have much more trust on them than an ad and also people check a product on
Internet: it’s reviews etc before buying it. So, employing influencers is highly
important.

Firstly, they create engaging content. It has been observed that brands social
media accounts gets very less engagement as compared to that of influencers. So,
because of their more engaging content they can able to sell them a product.

Secondly, the audience of influencers have more trust on them that they have on
an ad and they are more easily influenced to buy a product by an influencer
rather than an ad. Also, it helps to spend your marketing budget at the right
place.

Thirdly, nowadays most of the people look on the Internet before buying a
product about its reviews, features etc. If you made a sponsored content with an
influencer, their willingness to buy your product will increase.

So, in this essay we understand why it is essential for us to employ influencers to

make sponsored content from whether they make engaging content to their
greater trust factor. So, you should definitely think of ways to contact these
influencers to make content for you.