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  • Submission Week 2 Market Analytics

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    MILAN KUMAR MOTTA
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    The document compares the brand architecture of Amul and Nestle in the Indian context. Amul started in Indian villages and has grown to have wide acceptance in India, especially for dairy products. In contrast, Nestle is an international brand from Switzerland that has entered the Indian market. While both brands offer good products, Amul has adopted a low-cost pricing strategy to provide value for money. However, Nestle's image was hurt in India due to some unethical practices, as emotions are important to customers in India. The document outlines the brand pyramids of each company.

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    Marketing Analytics Project Assignment

    Original Title

    Submission week 2 Market Analytics

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    The document compares the brand architecture of Amul and Nestle in the Indian context. Amul started in Indian villages and has grown to have wide acceptance in India, especially for dairy products. In contrast, Nestle is an international brand from Switzerland that has entered the Indian market. While both brands offer good products, Amul has adopted a low-cost pricing strategy to provide value for money. However, Nestle's image was hurt in India due to some unethical practices, as emotions are important to customers in India. The document outlines the brand pyramids of each company.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    20 views5 pages

    Submission Week 2 Market Analytics

    Uploaded by

    MILAN KUMAR MOTTA
    The document compares the brand architecture of Amul and Nestle in the Indian context. Amul started in Indian villages and has grown to have wide acceptance in India, especially for dairy products. In contrast, Nestle is an international brand from Switzerland that has entered the Indian market. While both brands offer good products, Amul has adopted a low-cost pricing strategy to provide value for money. However, Nestle's image was hurt in India due to some unethical practices, as emotions are important to customers in India. The document outlines the brand pyramids of each company.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    BRAND ARCHITECTURE OF FMCG AMUL

    AND
    NESTLE IN INDIAN CONTEXT
    INTRODUCTION:

    Report states the brand architect of the two brands AMUL and NESTLE these brands are chosen as they
    deal and compete in the very similar market like dairy products and other food items. Both are market
    competitors the purpose of this study is to identify their market role and customer perception
    BRAND COMPARISION
    Both the brands are high value on performance and have their own reputation in
    market. Amul started from small villages of India to cities to international market. Nestle
    is an International brand (Swiss) which has now started catering Indian market and
    villages of India to certain extent and developed Milk economy in Punjab compared to
    Gujarat by Amul.

    NESTLE AMUL
    BRAND VALUE
    Both the company’s products are good but when it comes to acceptance from the customers AMUL
    has wide acceptance in INDIAN MARKET especially in dairy products

    Created Dent in the image of Brand

    AMUL ADOPTED LOW COST PRICE STRATEGYWITH VALUE FOR MONEY GUARANTEED

    Where as In case NESTLE being world famous brand because of Unethical Practices in one product
    segment created a loss of value in other product segments as well especially in INDIA where emotions
    matters more than money.
    BRAND PYRAMID

    Brand Core: The Taste of INDIA

    Brand Personalities: Culture, Coperation, Simple, White Revolution in INDIA

    Brand Emotional Benefits: Indian Feel, Village, Health and Wealth of Poor

    Brand Product Benefits: Availability, Diversity in segment, Value for Money

    Brand Product Attributes: Target niche market, Milk based Products, Indian touch to
    Products (Home made feel)

    AMUL BRAND PYRAMID


    Brand Core: Good Food good Life

    Brand Personalities: Innovative and Energetic

    Brand Emotional Benefits: Strong Global Reputation,Leader

    Brand Product Benefits: Health concern (Cut Sugar salt), Advanced technology

    Brand Product Attributes: Milk based Foods, Caramels, Coffee and such food products

    MESTLE BRAND NESTLE

    SOURCE:
    https://food.ndtv.com

    https://economicstimes.com

    www.google.com

    www.wikipedia.com

    www.amul.com

    www.nestle.in

    MILAN MOTTA

    milankumarm@sreenidhi.edu.in

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