LinkedIn and Facebook Outreach Messaging Template 

Who is a Good Lead? 

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Step #1: Get on the Radar 

Day 1:​ Comment on a prospect’s post. This needs to be thoughtful and should include more than 

“Great.”

Step #2: The Connection Request 

Day 3:​ Request a connection with a personalized message. 
 
 
CONNECTION MESSAGE: 
 
 
 

Step #3: Compliment or ask a curiosity question 

AFTER THEY ACCEPT THE CONNECTION

Examples of compliment:​ Hey Name! When you showed vulnerability (in article or post / on 
profile), it really showed how much you want results for your clients. Thank you so much for doing 
that! 
 
I took a peek at your website. I really love how you make it clear right away who you serve and 
how you serve them. That makes it clear you care about your clients! 
 
Examples of curiosity question:  
 
With all this time in quarantine, I'm reading A LOT. ​If someone wants to know more about ___ (their 
topic), what book would you recommend they read? 
 
What absolutely excites you right now? 
 
 
COMPLIMENT OR CURIOSITY QUESTION TO USE: 
 
 
 
 
 

Step #4: Invitation to Facebook Group 

 
DAY AFTER LAST MESSAGE: 
 
 
INVITATION MESSAGE TO USE: 
 
 
 
 
 
 
 
 
 
 
 
 

Step #5: Provide Facebook Group Link (if not already 

given in invitation message) 
 
 
 

How to Answer Common Questions About the Facebook Group: 

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