STORYTELLING DESIGN A

BETTER
BUSINESS

CANVAS
SUBJECT GOAL AUDIENCE
What is the story about? What do you want to What is your story’s audience?
achieve with this story? What are their needs?

BEFORE 1. SET THE SCENE 2. MAKE YOUR POINT 3. CONCLUSION AFTER

What does your audience think, feel, What do you need to introduce? The audience’s A-Ha moment. The end of your story. What is the What does your audience think, feel,
know, want, before they have What should be set up or ex- conclusion? What is your call to know, want, after they have
experienced your story? plained? action? experienced your story?

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