A Study on Consumer Satisfaction of Footwear

Products in Bangladesh.
Statistical Analysis

Smartinies 11/10/18 Statistics 2

 CONSUMER SATISFACTION ANALYSISIS

A Study on Consumer Satisfaction of Footwear Products in Bangladesh.

Submitted to:
Koushik Prashad Pathak, Assistant Professor.
Department of Marketing,
Faculty of Business Studies
University of Dhaka.

Submitted by:
Smartinies
Section: A
Department of Marketing

Submission Date:11-10-2018

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November 1,2018

Koushik Prashad Pathak,

Department of marketing.
University of Dhaka.

Dear Koushik Prashad Pathak,

As agreed on 28 october, we are submitting the attached report entitled “A Study on

Consumer Satisfaction of Footwear Products in Bangladesh.” This report examines the
current level of consumer satisfaction with the footwear brands in Bangladesh with a few
statistical analysis. And interprets the result with simple terms.

I hope you find this report satisfactory.

Sincerely yours,
Khondoker Sadman Sakib,
Representative of Smartinies.
MKT-222, Sec-A
Department of marketing.
University of Dhaka.

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ACKNOWLEDGEMENTS

We cannot express enough gratitude to the almighty for giving

us enough strength to finish this report.

Our completion of this report could not have been accomplished

without the support of the team members, Sami, Tisha, Anif,
Eva, Rimon Thank you for your heartiest efforts.

And, we offer respect to the teacher who gave us this task and
guidance, Koushik Prashad Pathak.

Group Profile-Smartinies
Name ID Email

Khondoker Sadman Sakib JH-26-093 Shadmanankon5@gmail.com

Tisha Chakraborty SK-26-013 Tishackb51@gmail.com

Anif Nawaz SM-26-085 anif.nishad@gmail.com

Eva Das RH-26-047 daseva25@gmail.com

MD. Raihan Uddin ZR-26-248 rimon.raihan77@gmail.com

Rafiur Rahman Sami ZR-26-05 rrsami40@gmail.com

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Summary

Our research team, Smartinies conducted a survey online through questionnaires in order
to gather necessary data to determine the satisfaction level of the footwear users of
Bangladesh. We took a random sample of 80 consumers from different backgrounds and
used the information provided by them to form our database. Then we analyzed the data
with various statistical methods like one sample test, two sample test, Anova test,
Correlation and Linear regression. And we interpreted the result to draw a conclution.

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Table of Contents

Summary ..............................................................................................................................4

Introduction to The Footwear Industry of Bangladesh ....................................................6

Various Renowned Brands and products .........................................................................6

Awards and Achievements .................................................................................................6

Questionnaire ......................................................................................................................7
A Survey on The Level of Customer Satisfaction of Footwear Brands in Bangladesh ........................................7

Give marks to your current Footwear Brand according to your satisfaction level in each criteria .......................8

Demographic Statistics .......................................................................................................9

Descriptive Statistics ........................................................................................................10

One Sample Test ...............................................................................................................11

Two Sample Test ...............................................................................................................12

ANOVA Test .......................................................................................................................13

Correlations Analysis ........................................................................................................14

Linear Regression .............................................................................................................14

Conclusion .........................................................................................................................16

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Introduction to The Footwear Industry of Bangladesh

Because of an ample supply of raw ingredients as well as labor, the footwear industry of
Bangladesh has flourished for a long time. It is taking care of local needs and making
foreign export currency.

Japan and Germany are now the biggest markets for Bangladeshi footwear but US buyers
are increasingly showing interest in sourcing from Bangladesh.

Various Renowned Brands and products

According to Bangladesh Brand Forum, the top 3 brands of footwear are Bata, Apex and
lotto. A few noticable other footwear manufacturing units are Bay Footwear, Excelsior
Shoes, and Paragon Leather and Footwear Industries. There are numerous other local
brands in the market with a significant market share.

Bangladesh has a host of potential products that can earn substantially large amounts of
foreign exchange, if only the necessary patronage from the overseas buyers is given for
the sake of expanding the country’s export base and thereby reach a sustainable status
for the country’s export trade.

Awards and Achievements

In November 22,2014 the Bangladesh Brand Forum organized a Best Brand Award
Ceremony that saw Bata Bangladesh crowned No.1 in footwear. Apex: More than two
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decades ago,the journey of Apex Footwear Limited started. "Apex" means the peak or
the Zenith. Apex Bangladesh is an international service organization.Their shoe design
inspiration is taken from latest international footwear trend. Apex Bangladesh received
"Dun & Bradstreet Rating Agency Award "as one of Bangladesh's top 500 companies. It
also got the prestigious MCCI Centenary footwear award.

Questionnaire

A Survey on The Level of Customer Satisfaction of Footwear Brands in Bangladesh

* Required

1. Age *
Mark only one oval.

Below 15
16-25
26-35
36-45
46-55
Above 56

2. Gender * Mark only one oval.

Male
Female

3. Current Occupation * Mark only one oval.

Businessmen
Teacher
Doctor
Lawyer
Corporate Employee
Student
Government Employee

Other:

4. Rank the
main things you emphasise on while purchasing a new

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footwear product. (1st being the most important and 5th

being the least important) * Mark only one oval per row.
1st 2nd 3rd 4th 5th
Price
Brand
Durability
Comfort
Design
5. How much do you spend on your footwear products, in each
year? * Mark only one oval.

Less than 1000

1000-1500
1500-2000
2000-2500
2500-3000
More than 3000

6. The Brand of Footwear you're currently using * Mark only one

oval.

Bata
Apex
Others

7. Are you Satisfied with your current footwear? * Mark only one
oval.

Yes
No
Maybe

Give marks to your current Footwear Brand according to your satisfaction level in each criteria

1= Highly Dissatisfied
2= Dissatisfied
3= Neutral
4= Satisfied
5= Highly Satisfied

8. Comfort * Mark only one

Highly Dissatisfied Highly Satisfied

oval.

1 2 3 4 5

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Highly Dissatisfied Highly Satisfied

9. Design * Mark only one

oval.

1 2 3 4 5
10. Price * Mark only one oval.

1 2 3 4 5
Highly Dissatisfied Highly Satisfied

11. Durability * Mark only one

oval.

1 2 3 4 5
Highly Dissatisfied Highly Satisfied

12. Size Availability in a Store

* Mark only one oval.

1 2 3 4 5
Highly Dissatisfied Highly Satisfied

Demographic Statistics

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Descriptive Statistics

Minimu Maximu Std.

Brands N m m Mean Deviation
Apex 23 13.00 25.00 18.6522 2.80598
Bata 25 15.00 25.00 19.3200 2.86822
Others 32 5.00 25.00 16.9375 4.72425
Valid N 23
(listwise)
Here sample size of Apex is 23, Bata is 25 & other brands is 32. Mean number of Apex’s
customer satisfaction ratings is 18.6522. Bata have a little bit higher mean with 19.3200
mean number. Other brands have 16.9375 mean number. Standard deviation in Apex’s
customer satisfaction ratings is 2.80598. Bata have almost same but a little bit higher
standard deviation of 2.86822. Other brands have 4.72425 standard deviation in their
customer satisfaction ratings.

One Sample Test

Case: Is the mean satisfaction level of BATA, different from 18? (Level of Significance:
0.05)

One-Sample Statistics
Std. Std. Error
N Mean Deviation Mean
Bata 25 19.3200 2.86822 .57364

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One-Sample Test
Test Value = 18
95% Confidence Interval
Sig. (2- Mean of the Difference
t df tailed) Difference Lower Upper
Bata 2.301 24 .030 1.32000 .1361 2.5039

Since Ptab = 0.05> Pcal = 0.030, we reject the null hypothesis that the sample mean ism,
equal to the hypothesized population mean and conclude that the mean satisfaction level
of Bata user is significantly different than 18.

Two Sample Test

Case: Is there any difference in the mean satisfaction level of BATA and Apex? (Level of
Significance: 0.05)

Group Statistics 2 Sample Test

Satisfactio Std. Std. Error
n N Mean Deviation Mean
Brands Bata 25 19.3200 2.86822 .57364
Apex 23 18.6522 2.80598 .58509

Independent Samples Test 2 Sample Test

Levene's Test
for Equality of
Variances t-test for Equality of Means
95% Confidence
Sig. Std. Interval of the
(2- Mean Error Difference
taile Differ Differ Low
F Sig. t df d) ence ence er Upper
Bra Equal .04 .835 .814 46 .420 .66783 .82015 - 2.31871
nds variance 4 .983
s 05
assume
d

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Equal .815 45. .419 .66783 .81939 - 2.31734

variance 816 .981
s not 69
assume
d
Here null hypothesis is, there is no difference in the satisfaction level between Bata and
Apex. This is a 2 tailed test where t-test is used. Confidence interval is 95% which means
significance level is 5% or 0.05. As we know, if p-value is greater than significance
level, null hypothesis will be rejected. Here, p-value in both cases is greater than
significance level (0.420>0.05 & 0.419>0.05). So, null hypothesis will be rejected.
Therefore, we can conclude that, there is difference is the satisfaction level of Bata and
Apex.

ANOVA Test

Case: Is there any difference in the mean satisfaction level of BATA, Apex and Others? ( Level of
significance: 0.05)

Descriptives for ANOVA

Satisfaction
95% Confidence Interval
for Mean
Std. Std. Lower
N Mean Deviation Error Bound Upper Bound Minimum Maximum
Apex 23 18.652 2.80598 .58509 17.4388 19.8656 13.00 25.00
2
Bata 25 19.320 2.86822 .57364 18.1361 20.5039 15.00 25.00
0
Others 32 16.937 4.72425 .83514 15.2342 18.6408 5.00 25.00
5
Total 80 18.175 3.81461 .42649 17.3261 19.0239 5.00 25.00
0

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ANOVA
Satisfaction
Sum of Mean
Squares df Square F Sig.
Between 87.018 2 43.509 3.153 .048
Groups
Within 1062.532 77 13.799
Groups
Total 1149.550 79
Here,

The sum of square of Treatments = 87.018

The sum of square of Errors = 1062.532

Numerator = 2

Denominator = 77

Sample size n= 79+1= 80

This is the table that shows the output of the ANOVA analysis and whether there is a
statistically significant difference between group means. We can see that, F tab value=
3.07< Fcal value= 3.153. And, therefore, null hypothesis will be rejected and there is a
difference in the mean satisfaction level of Bata, Apex and other footwear users.

Correlations Analysis

Case: Is there any relationship between Average Age and Average Expenditure in Footwear
products?

Correlations Between Average Age and Average

Expenditure
AvgAge AvgExp
AvgAge Pearson 1 -.029
Correlation
Sig. (2-tailed) .800
N 80 80

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AvgExp Pearson -.029 1

Correlation
Sig. (2-tailed) .800
N 80 80
There is weak negative correlation between average age and average expenditure on
footwear products. It means there is a negative relationship between average age and
average expenditure, but that is too weak. So we can say that, with the increase of age of
a footwear user creates a negative impact on total expense in footwear product.

Linear Regression

Case: Regression Analysis between Average Age and Average Expenditure in Footwear
products.

Variables Entered/Removeda

Model Variables Entered Variables Removed Method

1 AvgExpb . Enter

a. Dependent Variable: AvgAge

b. All requested variables entered.

Model Summary
Std. Error of the
Model R R Square Adjusted R Square Estimate
1 .029a .001 -.012 11.73414
a. Predictors: (Constant), AvgExp

ANOVAa
Sum of
Model Squares Df Mean Square F Sig.
1 Regression 8.919 1 8.919 .065 .800b

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Residual 10739.831 78 137.690

Total 10748.750 79
a. Dependent Variable: AvgAge
b. Predictors: (Constant), AvgExp

Coefficientsa

Standardized
Unstandardized Coefficients Coefficients

Model B Std. Error Beta t Sig.

1 (Constant) 23.517 3.742 6.285 .000

AvgExp .000 .002 -.029 -.255 .800

a. Dependent Variable: AvgAge

Here,

The value of R= .029a

The value of R Square= .001

The relationship between the independent variable Average Expenditure and the
dependent variable Average Age was analyzed through regression. A very high weak is
found.

Conclusion

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