INSTRUCTIONAL DESIGN

COURSE:
LESSON
LESSON 1: Nature of Strategic Management

LESSON 2:The Business Vision and Mission

LESSON 3:The External Assessment

LESSON 4:The Internal Assessment

LESSON 5:Strategies in Action

 INSTRUCTIONAL DESIGN
STRATEGIC MANAGEMENT
TOPIPCS

Topic 1: What is Strategic Management?

1.1: Stages of Strategic Management 
1.2: Key Terms in Strategic Management
1.3:The Strategic Management Model
1.4: Why do some firms do no Strategic Planning?

TOPIC 1: The Business Vision and Mission

1.1 The Process of Developing Vision and Mission Statements
1.2 Characteristics of a Mission Statement

TOPIC 1: The Nature of an External Audit

1.1 The Industrial Organization (I/O) View
Social, Cultural, Demographic, and Environmental Forces
1.2 Political, Governmental, and Legal Forces
Technological Forces
1.3 Porter’s Five-Forces Model
Sources of External Information
Forecasting Tools & Techniques
Global Challenge
1.4 The External Factor Evaluation (EFE) Matrix
Competitive Profile Matrix (CPM)

TOPIC 1. The Nature of an Internal Audit

The Resource-Based View (RBV)
1.1 Integrating Strategy & Culture
Management
Marketing
Opportunity Analysis
1.2 Finance/Accounting
Production/Operations
1.3 Research & Development
Management Information Systems
The Internal Factor Evaluation (IFE) Matrix
TOPIC 1. The value of establishing longterm objectives.
16 types of business strategies.
1.1 Organizations pursuing different types of strategies.
Strategies are most appropriate to pursue.
Porter’s five generic strategies.
1.2 Strategic management in nonprofit, governmental, and small organizations.
Balanced Scorecard.
Compare and contrast financial with strategic objectives.
1.3 Discuss the levels of strategies in large versus small firms.
The First Mover Advantages concept.
1.4 Trends in outsourcing.
Strategies for competing in turbulent, high-velocity markets.
 TOOLS

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