ANALYSING AND EVALUATING CORPORATE FINANCIAL DATA

Financial key stakeholders

Stakeholder Objective Key questions about the company Key indicators

Shareholder
What is its value?

Company’s value
Profitability
How have its profitability and

All ratios
Investor investment needs changed?

How much should I lend, at what cost

and under what conditions?
Banker Solvency/ liquidity Financial structure and cash flow ratios

What ability does the company have to
make repayments?

Is there a risk of non-payment?

Supplier Solvency
What is the potential for Cash flow ratios
growth/decline?

What proportion of turnover do we

represent?

Turnover
Customer Profitability, solvency
Is the company viable in the medium-

Profitability and cash flow ratios
and long-term?

Does it have a reasonable margin?

CEGOS ©2009 Page 1 of 1