Marketing Plan

Product
The proposed product, Kagumapo, a flavored crisped rice treat will be packed

which will make it convenient for all. It also comes in various flavors to accommodate

the different preference of consumers. The proposed product also follows the trend

that consumers prefer to buy food that are convenient, can be brought and eaten

wherever and whenever.

By being available in many flavors, the product caters a wider range of

consumers and can be easily marketed for its dynamic flavors that can catch the

attention of different consumers.

Place
The product will be roamed around for it to be place convenient to the

consumers. This way will also reach many customers without the hassle of travelling

to but the product.

This marketing technique paves the way to make the consumers become

aware of the proposed product even if they haven’t seen any advertisements. This

technique also upholds the mission of the business to provide a convenient snack for

everyone.
Price
The price of the proposed product will be reasonable, it is a price that is fair

for the target market which are tourists as well as children to young adults. For all

flavors, the price will be the same. The price, 12 pesos, will be fair given the quality

product and packaging. The price is also inspired by taking into account the capability

of the target market to buy the product.

Products with reasonable prices attract customers the most since everyone

wants to make the most out of their monetary assets. Hence, the proposed product

will surely attract customers.

Promotion
The proposed product will be promoted through following the trends and

utilizing the influence of social media. The culture of social media includes buying

and raving about the newest products which will help the business venture when in

enters the market. This technique will easily market the product to a wider range of

audience. This will easily advertise the product and increase brand awareness.

Another way of brand promotion is by following seasonal trends, providing

promos and packages that will cater special events such as valentines day, Christmas

and even special boxes perfect as birthday presents.

People
The target market of the business venture will be the tourists of Cebu. Since

tourism is a trend that will never decline, marketing towards this customers will

definitely be a success. Tourist culture also includes buying the specialties of the

place you are visiting, wherein the product Kagumpao is marketed as a Cebuano

specialty treat. Hence, fitting the tourist culture ensures the engagement of the

people.

Another market that the business venture also cater are the children to young

adult range. These are the people that often buy sweet treats. Hence, they are also

possible buyers of the proposed product. They are also interested in trying out new

products which ensures that they will give the proposed business venture a try once

it enters the market.

Packaging
The packaging of the propose product, Kagumpao, markets it as a product that

can be considered high-class. For the price that it will be sold for, the packaging

design makes it look like it has been sold for more. It elevates the quality of the

product. The packaging is neat and ensures the cleanliness of the product as it will

be sealed. The packaging also helps the product be marketed as a convenient

product which can be bough anywhere, stored for later consumption, or immediate

consumption.

Positioning
The business venture will be initially marketed in the tourist and local market.

They will be roamed around by sellers. The stalls of the business will be placed in

crowded places where there is a great population of the target market such as inside

a school or university. Being positioned where there is a great population of the

target market ensures that the product will be a success and will be accepted once

it is released. For future expansion, the product will be distributed to different

souvenir shops to be marketed to tourists. Entering the supermarket is also a

possibility once contracts with government industries such as DTI is achieved.

The stated positioning of the proposed business venture helps it establish a

niche in the market is plans to enter. It makes it easier to reach the customers since

it will be positioned in places where there is a great population of said target market.