You are on page 1of 1

Annual Report, 2019, Coca Cola - AnnualReports.com.

Available at:
https://www.annualreports.com/Company/coca-cola (Accessed: 26 July 2020).
Arslan, Y., 2019. Exploring the Effects of Consumers’ Nutritional Knowledge and
Information Interest on the Acceptance of Artificial Sweetener Usage in Soft Drinks.
Baah, S. and Bohaker, L., 2015. The Coca-Cola Company. Culture, 16, p.17.
Deepak, R.K.A. and Jeyakumar, S., 2019. Marketing management. Educreation Publishing.

DIMITRESCU, A., BABIS, C., ALECUSAN, A.M., CHIVU, O. and FAIER, A.M., 2018.
MANAGEMENT OF A MARKETING PLAN. Fiabilitate şi Durabilitate, 1(21),
pp.279-285.
Ernst, M. and Brem, A., 2017. Social media for identifying lead users? Insights into lead
users’ social media habits. International Journal of Innovation and Technology
Management, 14(04), p.1750022.
Phiri, N.E.M., 2018. The mediating role of emotions in the relationship between experiential
marketing and repurchase intention of energy drinks: a case of generation
Y (Doctoral dissertation).
Rahman, K.M., 2016. Strategic Planning and Marketing Models'. Strategic Marketing
Management in Asia. Emerald Group Publishing Limited, pp.59-110.
Ramanathan, U., Subramanian, N. and Parrott, G., 2017. Role of social media in retail
network operations and marketing to enhance customer satisfaction. International
Journal of Operations & Production Management.
Reyes Torres, M.D.C., 2016. Water Management Efficiency in the Food and Beverage
Industry.
Ruggie, J.G., 2018. Multinationals as global institution: Power, authority and relative
autonomy. Regulation & Governance, 12(3), pp.317-333.

You might also like