1.

0) Executive Summary

RVC appliance repair is a start-up business located at Brgy. 11 T. Curato Street Cabadbaran City near

Caraga State University Cabadbaran Campus. The business specializes in the repair of home and domestic

appliances, specifically TV, Radio, Cassette, Microphone, DVD and CD players, Washing Machine, Rice

Cooker, Electric Fan and Flat Iron.

This business venture is owned and managed by Mr. Raffy Vargas Cosicol, an instructor of CSUCC

with a degree of Bachelor of Technical Teacher Education major in Electronics Technology graduated from the

said institution. He is teaching Electronics and Electrical Technology at CSUCC for the past 2 years until

present.

1.2 Nature of the Business

RVC appliance repair solely offer fast, reliable and good quality repair services with reasonable price.

Repair services are available 6 days a week from 7:00 am to 5:00 pm and beyond depending on the case of the

repair. Home service repairs are negotiable in nature in terms of the length in service and the complexity of the

trouble. For the length in service first day is free and additional 10% of the service fee is added on the second

and succeeding days. It also offers discounts on customers with multiple appliances brought at the service

center for repair.

1.3 Form of Business

This will be a sole proprietorship kind of business as it will be managed by one person. He is RAFFY

VARGAS COSICOL. The owner chooses this form of business because of the following reasons:
(a)    The owner gets the opportunity to see his ideas put into action that would lead into the business success.

(b) Easier to make decisions.

(c)    He will enjoy all the profits as he will be the chief control of the business.

1.4 Business Objectives

RVC appliance repair is a growth-oriented business. Its foreseen goal in at least ten years is to become

an electronics enterprises business that offers not only services but also electronics products. With this in mind,

the objectives are the following:

1. To deliver fast, reliable and quality repair services with a reasonable price.

2. To provide convenience and satisfaction to the customers in giving back life to their appliances.

3. To maximize profit and to expand into a bigger business dealing with large quantity of stock hence

increasing the capacity of sales, services and workers.

1.5 SERVICES

The services provided will be of high qualities, fast, convenient and cheap for customers to afford. The

services will be available 6 days a week excluding Sunday from 7:00 am to 5:00 pm and beyond. All these will

be achieved by having skillful personnel that are available every time. The services will be readily and

conveniently available because of its location situated at a place far from crowd and traffic.
 MARKETING PLAN

A. Services Description

Repair Services

RVC Appliance Repair offers a wide range of home and domestic appliances repair services.

This includes the following:

Home Appliances

 Repair and cleaning of Televisions

 Repair and cleaning of Radios

 Repair and cleaning of Cassettes

 Repair of Microphones, headsets, and megaphones

 Repair and cleaning of VCD and DVD players

 Domestic Appliances

 Repair and cleaning of Electric Fans (Stand fan, Wall fan, and Ceiling Fan)

 Repair and cleaning of Washing Machines

 Repair and cleaning of Rice Cookers

 Repair and cleaning of Flat Irons

B. Target Market

We will target people who place importance on appliances, where repairing them are cost

effective than replacing them. Teachers are one of the many people that have a mindset like this. And

other target customers are the students whom are boarders of the nearby houses in CSUCC.

C. Demand and Supply Analysis

The business is expected to reach and serve 29,455 people or 40% of the total population of

Cabadbaran City which is 73,639 seventy three thousand six hundred thirty-nine potential customer.

There will be competition in terms of home appliances repair from other businesses like quarry,

CI, Shell, Calibunan

Percentage Share and others.

18%

RVC Appliance Repair

36% Quarry
Shell
14% CI
Calibunan

14%

18%
 Domestic Appliances Repair
Percentage Share
5%

20%
RVC Appliance Repair
Identified Repair Shops
Freelance Technician

75%

In domestic appliances repair, 75 % or most of the customers will avail the service of RVC appliance

repair because this is the only service center in the area that offers domestic repair. The 20 % are from the

identified competitors within the same locality and the 5% are from freelance electronic technicians.