SUMMER INTERNSHIP PROGRAM PRESENTATION

"Detailed study on consumer satisfaction and competition mapping"

KAMESH YADAV(PGMB2119)
PRODUCT PORTFOLIO
 ABOUT WIRES
INDUSTRY
In India’s power sector is forecasted to attract investments worth Rs 9-
9.5 trillion (US$ 128.24-135.37 billion) between FY19-23.

 Expansion in industrial activity to boost cable demand for electricity.

Cable market size in India is expected grow by 15% CAGR from Rs. 525
billion in FY 2017-18 to Rs.1033 billion.
state of the wire and cables market staple electrical cables, which are
Dominated by house wiring with 60 percent of the revenue, 20 percent
is contributed by Agri and automobile wires and another eight percent
comes from power cables and around 12 percent comes from telecom
cables.

) between FY19-23.
  Expansion in industrial activity to boost cable demand for electricity.
• 850 + Million USD annual turnover
• 12 Manufacturing Facilities1.5 Million sq. 900+ Electrical &
850+ Million USD 12 Manufacturing metres. of
• 1.5 Million sq. metres. of production
annual turnover Facilities production
India
setup in setup
Infrastructure
solutions

in India
• 900+ Electrical
42 Marketing
offices &professionals
Infrastructure solutions
500+ Marketing
4000+ Employees
Presence in more
than 85+ Countries

• 42 Marketing offices
• 500+ Marketing professionals
• 4000+ Employees
• Presence in more than 85+ Countries
PRODUCT OFFERINGS
 KEY RESPONSIBILITIES
OBJECTIVES
• Conducting various survey with Architects,
OF THE Interior Designer, Trade & Electrician etc.
STUDY
• Need to meet at least 15-20 customer on
• A relative study of the purchase
decision of customers towards RR daily basis
KABEL wires.
• To find out the brand image in • Showcase RR product demo & to explain
comparison to rival firms. them about product features
• To find out the growth and
standing in the minds of the
customers and dealers. • Understand customer requirement &
• Understanding the customer conducting market feedback of RR products
requirement and conducting
market feedback for the RR KABEL.
• Create & submit the MIS reports on daily
basis
 Total Coverage in east and north
region

Month 1 Month 2
Number of shops Number of shops
covered. 20%
covered.
25%
253shops 297shops
with 46% with 54%
25%
13%
12%
E
A
S
T

R
E
G
I
O
N
SUPPORT FROM THE COMPANY N IF DEALING IN RR KABEL

O 39; 13%

R
75; 25%

220; 75%

T
H
257; 87%

NO YES
YES NO

ARE YOU AWARE ABOUT UNILAY

TECHNOLOGY
R AWARENESS ABOUT PRODUCT RANGE

E
74; 26%
NO
YES
G 81; 27% YES
NO

209; 74% I 214; 73%

O
N
 • Dealer influenced market
-Dealer recommendation crucial Price/ margins may play a major role

• The brand whose relations in the market with the dealers are not sound
or the dealer satisfaction is not with the brand, the brand suffers in
terms of Retailer‘s negative recommendation to customers and market
availability.

KEY • Dealers/retailers are not updated with change in price & change in
FINDINGS product line. ―Some of them does not has the latest price lists.

• Dealers or retailers are more interested in pushing the product of the

company which provides them better schemes.

• Dealers are not given proper Technical support for the training of the
product.
SUGGESTIONS/RECOMMENDATIONS
THANKYOU