Submitted to: Assoc. Prof.

Pınar Mızrak Özfırat

Submitted By:
İpek Güzelce
Büşra Şahin
Yaşar Aycan
Hakkı Can Turacı
 Overview
Our Survey Results
Our Recommendations
• For our loyal customers
• For sometimes consumers
• For consumers that they don’t prefer us
• For consumers that they prefer or not prefer us
References
Questions
Our Survey Results

• 65% of surveyers like pringles.

• Our main products are
Original and Cheese&Onion.
• New York Street Cheese Dog and
Parmesan Garlic are new tastes for
Turkey.
• Our customer is loyal.
• We are not bad. But we have to
prove that result.
 What do you like to drink when you are
eating chips?
Alcohol

Sprite

Ice Tea

Coca Cola

0% 10% 20% 30% 40% 50%

Coca Cola 41% 0,41 7

Ice Tea 29% 0,29 5
Sprite 18% 0,18 3
Alcohol 12% 0,12 2
Total 17
 Our Recommendations
For loyal customers;
• According to survey result we have to produce
some new two tastes (New York Street Cheese Dog
and Parmesan Garlic ) in Turkey and we promote
the new products.
• Our promotion style is if our customer buys our
main product and a new product free with them.
That cause customers taste the new products and
our products. Moreover our product range is rise.
 For sometimes consume our products;

• Consumers will don’t know campaign day. Each week will be

determined on a different day. Campaign is that someday if
you buy less selling product any product is free.
• We will try to minimize the calories and fat without
compromising our taste and quality.
• If customer buys chips they can join our draw and if they won
the draw we give gifts like cinema tickets, special Coca-Cola
bottles.
• We place a long strip of placing for eating chips more relaxed
way.
 For consumers that they don’t prefer us;

• We organize like Red Bull girls organization to

promotion our products in universities, cafes and
bars.
 For consumers that they prefer or not prefer
us;

• We write names on our chip box like Coca-Cola.

Questions?