MODERN LANGUAGES

UPPER INTERMEDIATE BUSINESS ENGLISH

GUIDE # 1

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 UNIVERSITY EAN

MODERN LANGUAGES

UPPER INTERMEDIATE BUSINESS ENGLISH

AUTHORS

CESAR ARCESIO RENDON

LISETH VANESSA CHAPARRO

SONIA ALEXANDRA UBAQUE

TUTOR

ANA MILENA GÓNGORA

Bogotá, (31. 08. 2020)

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 TABLE OF CONTENTS

TABLE OF CONTENTS............................................................................................................................3
INTRODUCTION.......................................................................................................................................4
1. ACTIVITY 3 LANGUAGE PRODUCTION......................................................................................5
1.1 Link of Microsoft Teams.................................................................................................................5
1.2 Formal e-mail by Liseth Vanessa Chaparro Arias.................................................................................6
CONCLUSIONS.........................................................................................................................................7

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 INTRODUCTION

For guide number two, we did a research about the Free Trade Agreement between Colombia
and the United States. Presented our ideas and points of view in a debate and concluded that the
FTA had more advantages than disadvantages for Colombia. We practiced and used First and
Second Conditionals and learned new vocabulary about International Markets.

We thought about a business idea and created a formal e-mail dedicated to an English financer
and investor, looking to draw his attention in terms of investments. We learned the different and
appropriate structure when writing a formal e-mail. We consider that this guide helped us to
develop our communication skills while going through some topics related to International
Markets.

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1. ACTIVITY 3 LANGUAGE PRODUCTION

1.1 Link of Microsoft Teams

https://web.microsoftstream.com/video/ecd1a123-4e7f-4f50-a9c9-da9e9f4f6cea

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 1.2 Formal e-mail by Liseth Vanessa Chaparro Arias
To: Lyndon.l@investors.com
From: Vanessa Chaparro
Subject: SMART GREEN growing by at 100% per month

Dear Mr. Lea

With reference to our conversation this morning, I would like to formally introduce SMART
GREEN and its innovative business model.

We are an agro-industrial and biotechnology company that has developed products based on oleo
chemistry (vegetable oils of all kinds) and substrates of natural resources. Since 2008, our group
of professionals and research specialists, have worked together to initiate joint research on oleo
chemical-based biotechnological innovation, to obtain products that would replace the raw
material derived from oil.

Due to the impact of climate change, companies have been forced to reduce and replace the
consumption of polluting substances, as well as the reduction and/or replacement in the
consumption of plastic and polyols, which translates into an important and scalable opportunity
for us since the demand is active and with very little supply. 

The current market offer does not comply with these standards. This is a business of high mass,
industrial, and institutional consumption, the oil industry represents 98% of the Colombian
national market, becoming the main and only source of raw material for these industries. On our
side, all our products are free polluting and environmentally damaging substances, which makes
our ecological offer unique by creating a business opportunity to distribute and sell non-polluting
products with competitive prices and lower than the traditional industry.

I would like to make a proposal for a business development investment in SMART GREEN, in
order to enhance the production plant and be able to guarantee the quality of our products with
chemical oil in its entirety since today we only exploit Bio-surfactants.  

We want to become part of developing industries and see the opportunity to export our products
to international clients in the USA. Taking advantage of the FTA with Colombia, we will be able
to export our products duty-free and with low rate tariffs, which will have a major impact on
increasing our profits and expand the market to other countries like China, Panama, or Italy.

I appreciate your time and consideration, if you have any questions or concerns, don’t hesitate to
let me know. I look forward to hearing from you. 

Best Regards

Vanessa Chaparro
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Managing Director
SMART GREEN / Av Caracas 17-21, Bogota, Colombia.

CONCLUSIONS

This guideline gave us the opportunity to know more about International markets and
understand more about the Free Trade Agreement between Colombia and the United States, also
allowed us to learned the correct form of First and Second Conditionals, which at the same time
helps to generate possibilities of developing strategies and communicative skills, based on
different research that helped us to support our arguments and make a final decision as a group.

Furthermore, the business idea we studied involved all the vocabulary learned through the
guideline two and we were allowed to put in practice previous and new knowledge about
International markets.

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 BIBLIOGRAPHY

International Market: Definition & Explanation. (2016, January 4). Retrieved from
https://study.com/academy/lesson/international-market-definition-lesson-quiz.html.

Overview of the U.S.-Colombia Trade Agreement. Office of the United States trade representative.
Retrieved from: https://ustr.gov/uscolombiatpa/facts

Robert, J. (2002, April 30). The U.S.-Colombia Free Trade Agreement: Strengthening a Good Friend in a
Rough Neighborhood. Retrieved from: https://www.heritage.org/trade/report/the-us-colombia-free-trade-
agreement-strengthening-good-friend-rough-neighborhood

Watson, G., Weaven, S., et al. (2018). International Market Entry Strategies: Relational,
Digital, and Hybrid Approaches. Journal of International Marketing. 26(1). 30–60 DOI:
10.1509/jim.17.0034. Retrieved from: Business Source Ultimate