The Case Analysis

“A Communication Service Company”

I. Time Context

 6 – 12 months of restructuring of the management

II. Viewpoint

 President Manolito Torres

III. Statement of the Problem

 Basic Media Corporation in its 20 years of existence aims to provide quality

communication services but is drifting with financial and management
difficulties. Department seem to be competing with one another in accomplishing
tasks that complicates company goals and objectives. Thus, the goal is often
missed –because the members are not helping, reaching and communicating
department needs and purpose.

IV. Statement of Objectives

 MUST
o Must provide a concrete company goal
 WANTS
o Restructure the departments into micro organizations aiming to achieve set
goals

V. Areas of Consideration

 Internal Environment
o Strength
o Weakness
 External Environment
o Opportunities
 there are a big number of customers. Increasing service rate will
give the company high profit.
o Threats
 Increasing service rates may cause customers to choose another
company over them because they are thinking that it is not rational
for them to do it because the company is making enough money.
VI. Alternative Courses of Action

 Seminars/Forums
 Regular updates of the departments’ activities
 Implement bottom-up planning approach
 Giving incentives

VII. Final Decision/Recommendation

 Seminars /Forums

VIII. Detailed Action Plan

 First, look for topics that suit the problem

 Communicate with the HR for possible outsourcing of speakers