FIRST CITY PROVIDENTIAL COLLEGE

First City Providential College

Brgy. Narra, Francisco Homes Subdivision, City of San Jose Del Monte, Bulacan

Letter’s of John
Academic Year: 2017-2018

A Feasibility Study

Presented to

Accountancy, Business and Management

In partial fulfillment of the

requirement for the subject

Practical Research 2

Submitted by:

John Lester O. Sanchez

ABM - II

Submitted to:

Mrs. Jozzele Tolentino

Practical Research 2 Teacher

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I. Overview

“Letter’s of John” is a commissioned calligraphic art

establish a foundation to become an eye spot in the art
businesses and a great opportunity for all millennial who are
like a prelove and personalize items. The store is located in
Sarmiento Homes Subdivision, Brgy. Muzon, City of San Jose
Del Monte, Bulacan. It will be a sole proprietorship business
owned by John Lester O. Sanchez.

Letter’s of John founded in 2016 by John Lester O. Sanchez.

The reason why this business was created because the owner
himself had an interest in creating a calligraphy artworks. Mr.
Sanchez started doing calligraphic art when he was in high
school, he create mediums to present it as a gift to his relatives
and friends then some of the people noticed his artworks and
then he start to receive commissions. He realized that he can
use his talent to gain an income through calligraphic art.

II. Product

Calligraphy is a kind of visual art that is related to writings,

it is the design and execution of lettering with used of different
broad tip instrument. Calligraphy artworks continues to flourish
in the forms of wedding and font design, original hand-lettered
logo design, religious art, announcements and commissioned
calligraphic art.

Letter’s of John are often use paint brush, brush pen,

calligraphy pen, acrylic paint and water color as a materials to
create a medium. Some of the design that they offer are floral

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initials, galaxies, graded wash, and they also consider the

desired layout of their clients with the calligraphy on it, they can
put it in a phone case, frames, boards, and even on the walls.
Letter’s of John will assure that every individuals who will
receive their artwork will feel love because every medium that
they create they include their passion and love for art. In
addition, Letter’s of John preserves the traditional way of
creating an art without the use of technology.

III. Objectives

Letter’s of John aim to be the first business in the City of

San Jose Del Monte, Bulacan that offers commissioned
calligraphic art. Assures that every artworks they will make are
beautiful and unique which can satisfy the needs of their clients.

Moreover, Letter’s of John goal to build relationship among

the clients and clients to their love ones that they are not just
offer and create an artwork but they also offer their devotion in
creating commissions which can leave a sentimental value to an
individual who will received their works.

Lastly, they aim to have their success in the field of business.

As the Letter’s of John will work hard to innovate their crafts
and be well known by many about their colorful business.

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IV. Company Comparison

“Letter’s of John” have few advantages over its leading

competitors:

The product of Letter’s of John is more unique than the other

because the design and techniques in creating calligraphic art
that they offer is came from the creative mind of their artist that
made their artworks unique.

Second, Letter’s of John expect a high degree of passion and

offer an exhibit store that empower the beauty of calligraphic art
with friendly artists that reflect the company’s youthful and
colorful culture.

Nevertheless, Letter’s of John use only raw materials and

tools, they doesn’t use electronic devices and it is 100%
personalize and handmade that made their brand less cheaper
and more affordable compare to the other brands.

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