You are on page 1of 16

Flow chart= ბლოქ სქემა, დიაგრამა e.

g This flow chart shows/summarizes the development of Fat Face


Brand - ბრენდი trials= test - ცდები launch- გაშვება ,ჩაშვება, ski slopes- სათხილამურო
ტრასები

audio 18

- So ,how did Fat Face start?


- Well , we had the original idea one night in 1988. We were both working in a bar in a ski resort
called Meribel in the French Alps. We were working at night so that we could ski all day., but the late
nights and early mornings were too much. We needed to find another way to pay for our skiing ,so
we hit upon the idea of selling T-shirts
- I suppose you didn’t think of doing any market research at the time.
- No, we just ordered 100 T-shirts and were incredibly surprised at how quickly we managed in sell
them
- Who designed the T-shirts then?
- We did. We decided to create our own , so that they would be more original. We got a manufacturer
in the UK to print them for us and then send them over to Meribel. We did product trials by seeing
which desighs sold the quickest.
- So why the name Fat Face?
- When we decided to open our first shop ,we obviously needed a name Fat Face comes from one of
our favorite ski slopes in Vai d’lsere called “La Face”
- How would you decided your clothing?
- Practical and stylish at the same time .People associate our brand with an active outdoor lifestyle.
At the same time ,the design are interesting and attractive
- When did you actually launch Fat Face Ltd?
- The shop opened in 1993 and sales were quite slow to start with ,but they soon got better
,especially at the beginning of the year 2000. Sales are now extremely good ,so we’re come a long
way since our skiing days in Meribell

Ex.5 compound adjectives

Air class

Low new

Second minute

Long conditioned

Last free

World lasting

Interest paid

Brand famous

You might also like