#Empowering Small Businesses

udaan is a B2B ecommerce platform for MSMEs

Live Project
About udaan

udaan is about making business easy in India, about making B2B commerce convenient and efficient. We believe B2B is the
new B2C in India.

India has 50m+ SMBs, who form core of Indian economy and society. They are the entrepreneurial pulse of India. We believe
internet is a great equalizing platform. We want to bring our energies together in bringing power of Internet to these millions
of entrepreneurs.

udaan is a B2B trade platform for small & medium businesses in India. It brings traders, wholesalers, distributors, retailers
and manufacturers in India on to a single platform. At udaan, we are looking to create a fundamentally disruptive value
proposition for small and medium businesses across India.

If you are a small and medium business in Food & FMCG, Clothing or Electronics, udaan gives you the power to:

• FIND customers, suppliers & products across categories

• DEAL directly with businesses of interest & discuss trade
• BUY& SELL on your terms – with secure payments & smooth logistics
• GROW your network through repeats & relationships with like-minded parties

Learn more about us: https://udaan.com/

Live Project

Function: Market Development

Sub Function: Staples
Mode: Virtual
Project Guide: Zonal Business Head (West)

Project Brief:
Objective: To map the universe of grocery outlets of Indore; to check awareness & purchase behavior of outlets in
Staples Category (include sugar, oil, flour, pulses, grains, dry fruits etc. )
Stage 1:
a. Mapping of groceries inside and nearby Societies as most of the people are working from home currently and hence consumption
would be high in these outlets
Stage 2:
a. Map out all the hotels, restaurants, and college hostels
Stage 3:
a. Big Key Accounts like defence and others if any.
Problem Statement for Selection

Objective:
To increase distribution by 3X , within the city limits of 50 kms radius in Indore in 2 months

Deliverables:
1. Indore Market Buyer Base Data Set to be prepared
2. Check the awareness of Udaan in the market among the buyers
3. Depending upon the analysis, the ground team will be aligned to add the outlets to our distribution network

Questions :
1. What do you think would be the right strategy to expand the distribution in Grocery channel?
2. Since there is no ready-made data available, how will you go about the entire process of gathering the data set?
3. How will you connect with the outlets online and still be able to maintain the quality of data?
Please share a one pager synopsis (all answers included) for the 3 questions.

Note: Please keep in mind that the Live Project will be virtual hence physically visiting the location will not be possible.
Thank You