UDAAN.

com
Wherever there is synergy, we work together
 OVERVIEW

 Designed specifically for SMEs in India

 Connects manufacturers/wholesalers with retailers online

 Fastest Indian start-up to reach Valuation of $1 billion (Unicorn club) in 26 months

 Categories currently available in the marketplace are Fashion & Electronics

VAIBHAV GUPTA

 Ex – Senior Vice President of Business

Finance & Analytics @ FLIPKART

 Realised that Smartphone Technology was

the key to connect with 50 million small
businesses

 Coined the term ‘Udaan’ – The rise

 Goal

 To cut the middlemen between the Customer and the Factory product so that the
customer gets the product @ the Best Price

 Desire to solve issues like Credit Underwriting, B2B logistics, Payment, Sales &
Marketing
 Unique Value Propositions
 SMEs could use this platform to build their own brands, which is difficult on
consumer platforms like Amazon & Flipkart.

 Not only acts as a Marketplace for Sellers & Buyers but also takes care of the
Logistics & Payments.

 Gives credit to the suppliers/retailers ranging from Rs.10,000 to Rs.2,00,000.

 Strong manufacturer & customer support differentiates it in the marketplace

from its competitors.
 Business Model
 Udaan funds the capital for its buyers and charges interest on it.

 The customer can thus buy directly from the marketplace and further sell it in
their local stores or have it fore personal use.

 Key activities include building of a proper Supply Chain and Operating network.

 The Internet, Udaan’s website and Mobile App are their channels of service.

 Udaan charges 15%-18% commission from the buyers for funding their
purchase
Key Factors of Success

 For more than 1 year, Udaan did Logistics on Subsidized rates, which helped them gain significant
exposure within the community.

 Eliminated the Tech productivity killers and allowed the engineers to thrive in their creativity.

 Solves the issue of Small town retailers who risk their capital and Purchase and Sell in bulk even
though there are bigger players than them.

 Founders’ rich and valuable experience and expertise.