Advertisement Comparison

By Group A-10 :
• Riya Shah
• Riddhi Thakkar
• Nihar Vora
• Rushad Irani
• Manan Parekh
 Procter and Gamble Ad
Pros: Cons:
 The ad is delivering a message
 No real life champions were
instead of selling the product.
featured in the ad.
 The brand names are not displayed

until the end which keeps the

viewers engaged.

 Connects with the target audience.

 The message is very universal and

subtle.

 It is very diverse and inclusive of

different races and ethnicities.

 Soundtrack is very positive and

powerful.
 Unilever Ad
Pros: Cons:

 Focuses on a brand  Quick and constant

loyal woman who Flashing of products

which is distracting.
uses Unilever
 The jingle is not very
products all her
appealing.
life.
 The message is vague
 There is
and not very strong
engagement of
 Less emotional appeal.
every age group.
 Our Opinion:

We like the P&G advertisement over the

Unilever advertisement !
Storyboard for the revised Unilever Ad

Scene 1: (6seconds)

• A girl is crying looking at her boyfriend’s picture on the phone. Her

father calls her for dinner. The girl sees her dad set up her mother’s
plate

Scene 2: (Flashback) (12 seconds)

The girl remembers her father’s role in her life

- Holding her when she was learning to walk

- Helping her learn cycling

- Cheering her in a school competition

- Comforting her when she got less marks

 Scene 3: (Present day) (12 seconds)
• The girl’s father sees her crying and brings her a Magnum
• He sits next to her and says,” I don’t know why you girls settle for
less. When I was pursuing your mother, I waited outside her house
from morning to evening”
• Her mother gives her a warm smile and the girl says,” I want someone
just like you daddy”
• They share a warm hug.

Scene 4:
• A message flashes, (3 seconds)
“ Never settle for anything less than what you deserve!”
Scene 5: (7 seconds)
Unilever brands flash one after the other
DOVE
BEN & JERRY’S
MAGNUM
PEPSODENT
LIFEBUOY
BRU
ST. IVES

Scene 6: (3 seconds)

Unilever logo flashes and the following tag line is under it

The Superman in your life!