BUSINESS STATISTICS

Paper Code: 304

3nd Term Individual Assignment
CASE STUDY

Mentor:

Dr .Brajesh Kumar

Submitted by:
S.V.N.Kalyani
PGDM (FM) 2019-21
M192127
NIFM, Faridabad
Q1. PREPARE A DETAILED REPORT USING DESCRIPTIVE
STATISTICS ON THE MARKETING ASPECTS OF LPG.

DETAILED REPORT OF DESCRIPTIVE STATISTICS RELATED TO PAST AND

FUTURE DEMAND FOR LPG

QUANTITY
2.42
2.65
Detailed Report of descriptive
2.87 statistics
3.11
3.43 Column1
3.84
3.3 Mean 8.47
4.8 Standard Error 1.34
5.25 Median 7.02
6.42 Mode #N/A
Standard
7.02 Deviation 6.16
7.73 Sample Variance 37.98
8.35 Kurtosis 2.90
9.27 Skewness 1.53
10.27 Range 24.74
11.37 Minimum 2.42
12.57 Maximum 27.16
13.88 Sum 177.88
15.31 Count 21.00
16.86
27.16

QUANTITY
27.16

16.86
15.31
13.88
12.57
11.37
9.27 10.27
7.73 8.35
6.42 7.02
3.84 3.3 4.8 5.25
2.42 2.65 2.87 3.11 3.43
As per the trendline of line graph ,there has been absolute increase in the
consumption of LPG which shows more scope for growth of private sector
but according to case study public sector completely dominated the private
because of high subsidies. Given data is not sufficient to draw a conclusion
related to profitability & turnover.

DETAILED REPORT OF DESCRIPTIVE STATISTICS RELATED TO MARKET

GROWTH RATE OF LPG SEGMENT

GROWTHRATE

5.3 Column1
18.6
10.2 Mean 10.82
10.4 Standard Error 1.76
10.4 Median 10.30
10 Mode 10.40
Standard
Deviation 4.30
Sample
Variance 18.48
Kurtosis 3.17
Skewness 1.14
Range 13.3
Minimum 5.3
Maximum 18.6
Sum 64.9
Count 6

Market Growth Rate of Lpg segment

18.6

10.2 10.4 10

5.3

1990-1991 TO 1996-1997 TO 2001-2002 TO 2004-2005 TO 2009-2010 TO

1996-1997 2001-2002 2006-2007 2009-2010 2014-2015
According to the above graph there is continuous growth in the market with
maximum hike in 1996-97 to 2001-02 and afterwards growth rate is consistent
i.e, around 10% providing opportunities in the sector.

SEGMENT SHARE OF LPG

100 90

80

60

40

20 6 4
0
Domestic Industrial otherbulk
-20

SEGMENT SHARE OF LPG

120

100

80

60

40

20

0
public private

As per above bar charts, domestic market & public sector have the highest
shares. Region wise WEST has the highest share of consumers .we need the
breakup of region to locate the services & for targeting the consumers with
viability & profitability.
 SEGMENT SHARE OF LPG
40
35
30
25
20
15
10
5
0
north east west south

Q2. Specify the kind (level) of data with regard to the ranking of lead players
in the market as shown in table 1.04

DOMESTIC RANK
IOC 36 1
HPL 18 2
GAIL 11.7 3
ONGC 10.8 4
BPCL 9.9 5
OTHERS 3.6 6

DOMESTIC RANK

4% IOC
11%
HPL
12% 40%
GAIL
ONGC
13% BPCL
OTHERS
20%
 INDUSTRIAL RANK
IOC 2.1 1
HPL 1.2 2
GAIL 0.78 3
ONGC 0.72 4
BPCL 0.66 5
OTHERS 0.24 6

INDUSTRIAL RANK

IOC
4%
11% HPL
37% GAIL
13%
ONGC
14% BPCL
21%
OTHERS

OTHER BULK RANK

IOC 1.6 1
HPL 0.8 2
GAIL 0.52 3
ONGC 0.48 4
BPCL 0.44 5
OTHERS 0.16 6

OTHER BULK

IOC
4%
11% HPL
12% 40% GAIL
ONGC
13%
BPCL
20% OTHERS
 PUBLIC
IOC 38.4 1
HPL 19.2 2
GAIL 12.48 3
ONGC 11.52 4
BPCL 10.56 5
OTHERS 3.84 6

PUBLIC

IOC
4%
11% HPL
12% 40% GAIL
ONGC
13%
BPCL
20%
OTHERS

PRIVATE
IOC 1.6 1
HPL 0.8 2
GAIL 0.52 3
ONGC 0.48 4
BPCL 0.44 5
OTHERS 0.16 6

PRIVATE

IOC
4%
11% HPL
12% 40% GAIL
ONGC
13%
BPCL
20% OTHERS
 north
IOC 12
HPL 6
GAIL 3.9
ONGC 3.6
BPCL 3.3
OTHERS 1.2

north
IOC

11%4% HPL

12% 40% GAIL

ONGC
13%
20% BPCL
OTHERS

south
IOC 9.6
HPL 4.8
GAIL 3.12
ONGC 2.88
BPCL 2.64
OTHERS 0.96

south

IOC
4%
11% HPL
12% 40% GAIL
ONGC
13%
BPCL
20%
OTHERS
 east
IOC 4.8
HPL 2.4
GAIL 1.56
ONGC 1.44
BPCL 1.32
OTHERS 0.48

east

4% IOC
11%
HPL
12% 40% GAIL
ONGC
13% BPCL
20% OTHERS

west
IOC 13.6
HPL 6.8
GAIL 4.42
ONGC 4.08
BPCL 3.74
OTHERS 1.36

west

4% IOC
11%
HPL
12% 40% GAIL
ONGC
13% BPCL
20% OTHERS
Company share(%)
IOC 40
HPC 20
GAIL 13
ONGC 12
BPCL 11
Others 4

RANK

4% IOC
11%
HPC
12% 40% GAIL
ONGC
13% BPCL
20% Others

As per calculation of % of share of leading players in the market with respect

to each separate component in market segment of LPG, given data is in
interval scale and the order is rank wise as per the difference between two
values.

Q3. Take a proportionate sample from four regions of the country and
through a well-structured Questionnaire, highlight the positive & negative
features of the products & services already existing in the market.

ANS: A sample of 100, 30 from north, 12 from east, 34 from west & 24 from
south to be taken for conducting a survey

Positive features:-
1. How is the service delivery of your service provider?
2. Are you satisfied with the product?
3. Would you recommend (company name) to a friend?
4. Would you recommend (product) to a friend?
5. What is your favourite product?
6. What did you like best about our service?
Negative features:-
1. What problem would you like to solve with your product?
2. Are you able to receive the information you are waiting for?
3. If, you are unhappy with us what can we do to get you to come back?
4. Are you know the safety measures ?

Options: Score
A .Not satisfied 1
B. Low satisfaction 2
C. Medium satisfaction 3
D. Satisfied 4
E. FULLY SATISFIED 5

After distribution of questionnaire to the above selected 100 people, based

on the response of the people & as per available data final summary
report will be prepared.