Basic Information

Faculty Asif U. Ahmed

Office Hour Friday- Monday (4:00- 6:00 pm)
Contact Details asif.ahme@ulab.edu.bd MBA Program Office (Room A 603)
Course Pre-requisites MBA 305, 307, 310, 311
Department offering the course USB
Course Title Business in the Global Environment (International Business)
Course Code MBA503 Credit 3 Term Summer 2018
Number of Lectures 8 Number of Tutorials 2 Number of Practical 2 Total 12

Course Details

1. Course Description

.A fundamental shift is occurring in the world economy. We are moving away from a world which national economies
were relatively self contained entities, isolated from each other by barriers to cross border trade and investment; by
distance, time zone and language and by national differences in government regulations, culture and business
system. The management job in this globalized economy is certainly not easy. In theory, international business
follows the same methods as domestically but in practice it differs- simply because the customers are different from
what it used to be. Their needs are different, the ways to promote services and products differ, and the methods to
get the goods to customer differ.

The objective of the course is to equip students with tools to guide along the relevant checkpoints, identifying those
differences- and enabling to decide and actions which may lead to success. At a later part of the course, efforts will
be made to develop students as international business actors through some practical suggestion and training.

2. Intended learning outcomes of the course (ILOs)

In-depth exploration and practical application of international business
KNOWLEDGE

Understanding of dynamics of international business and impact of globalization on international business

In depth understanding of international market entry strategy and operation methodology

Diagnosing problems and to build a framework to understand and leverage marketing’s complexities
SKILLS

Critical analysis of international business situation and prepare persuasive arguments to support action

Communication, presentation and persuasion techniques

Ability to think as a global citizen

ATTITUDE

Group Dynamics and team work

Positive and argumentative approach to tackle challenges related to international business

3. Contents
Sl. No. Topic Number of Sessions
1. Introduction to international business 1
2. Globalization, global market places and business centers 1
3. The role of culture 1
Course Outline | Page 1 of 3
 4. Legal environment 1
Ethics and social responsibility in international business
5. The exporting company 1
The target market abroad
5. International market entry strategy 1
6. International trade and investment 1
7. International strategic management 1
8 Strategies for analyzing and entering foreign markets 1
9. International marketing 1
10. The Global You 1
Total 12
4. Teaching & Learning Method
On line research on international business topics
Group discussion and debates on international business topics
Lecture slides, presentations, audio and video
Analysis of international business cases
Project work on developing an international market entry strategy

5. A. Assessment Schedule

Assessment 1 Individual assignment and assessment Session 4

Assessment 2 Individual assignment and assessment Session 11
Assessment 3 Individual assignment and assessment Session 16
Assessment 4 Group project work on international market entry strategy Session 22

B. Weights of Assessments
Assessments %
20%
Mid-term Examination
30%
Final Term Examination
10%
Class assignments and presentations
15%
Group project
15%
Assignments
10%
Quizzes
100%
Total

C. Grading Policy
.A relative or bell-curve grading system will be followed, so that the majority will receive a middle grade, and only a few will get

A/A-, or F. The course teacher will assign mark ranges to each letter grade, taking into account the assessment components and

assigned weights, difficulty level, average academic ability of the class, etc.

6. List of References
Course Notes Please check ULAB Moodle for course notes

Essential Books (Text Books) “International Business”- 6th edition by Ricky W. Griffin- Pearson International Edition

Recommended Reference Books “Export Planner- A comprehensive guide for prospective exporters in developing
countries” by Center for Promotion Export from Developing Countries (downloadable
Course Outline | Page 2 of 3
 from www.cbi.nl or will be provided by the instructor

Periodicals Harvard Business Review (from ULAB Library)

Online Resources www.cbi.nl

Facilities Required for Teaching and Learning

Projector, Whiteboard, Internet access from classroom computer, Audio/Visual equipments.\
Course Policies and Procedures
Use of ULAB Moodle: Course instructor will upload course related material at the ULAB Moodle. Students are highly
encouraged to use ULAB Moodle for any course related communication.
Class attendance: Missing more than six classes in term will mean disqualification from final examination, unless you
can provide a satisfactory explanation, backed by proper documentation (e.g., serious illness, serious family
disruptions)
Students are responsible for academic honesty. Plagiarism will result in severe penalty on marks, both for individual
and team work.
The basis for mark distribution and grading policy is totally subject to change at the discretion of the course
instructor or University policy at any point of time.
Asif U. Ahmed .....................................................................................
Course Coordinator/ Teacher ............

Date: 21.1.16 Head of the Department

Date:

Course Outline | Page 3 of 3