Learning activity 3

Evidence: Getting the hidden message

Look at the following advertisements and answer the questions:

Fuente: SENA

Questions Answers

What is being advertised?

A product to clean.

Why is a different color used in the product’s

Maybe to highlight and
name?
have its own stamp.

The product is not

explicit to which.
What hidden messages does the ad seem to population is focused
have? or what it serves. So it
suggests that it is a
product for body or
industrial use.
 If you put feminine figures
and there are few
Does the advertisement use emotional appeal? If
indications that it is
yes, how? If no, how could it?
generated an expectation of
a product of restricted
consumption.

The description is honest,

and the interpretation is
relative, as it promises to
clean and nothing more,
appeals to red letters and a
Is product’s description honest? Why or why not?
happy doll, and through this
to the recall of other
products perhaps, to
generate expectation, but
this Is completely lawful.

I think it's a clean,

opportunistic and well- crafted
What do you think or conclude about the ad? ad that appeals to average
consumer intrigue to entice it.
Fuente: SENA

Questions Answers

What is being advertised? Mineral water.

In order to convey to
Why is a different color used in the product’s the consumer an
name? expectation of purity
and health through
the product.

Try to generate the

idea of having an
athletic body by its
What hidden messages does the ad seem to consumption, with
have? models that suggest
it and that the water
is pure since they
show the mountains.
 if it is used, since it
Does the advertisement use emotional appeal? If makes people believe
yes, how? If no, how could it? that if they drink the water
they will look like a body
like the one in the bottle.

You may not be very

honest or conducive,
since having a fitness
Is product’s description honest? Why or why not? body does not depend on
just drinking the water as
the advertisement
indicates.

I think it's a modern

average advertisement,
which attributes many
What do you think or conclude about the ad? qualities to your
product using
stereotypes and other
visual aids.

When you finish your work, send the file to your instructor through the platform
as follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning

guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.

Criterios de evaluación
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.