Title: e Legend

Author: Θ Strong Relationship 9

Date: Ο Moderate Relationship 3

Notes: ▲ Weak Relationship 1

┼┼ Strong Positive Correlation

┼ Positive Correlation

▬ Negative Correlation

▼ Strong Negative Correlation

▼ Objective Is To Minimize

▲ Objective Is To Maximize

x Objective Is To Hit Target

Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Direction of Improvement: Competitive Analysis
Minimize (▼), Maximize (▲), or Target (x) ▲ ▲ ▲ ▲ (0=Worst, 5=Best)

Our Company

Quality Characteristics Santiago Queirolo

(a.k.a. "Functional
Requirements" or "Hows")
Max Relationship Value in Row

Tabernero

Bonelli

Formad de presentación
Weight / Importance

Competitor 4

Sabores dominantes

Santiago Queirolo
Grado de alcohol
Relative Weight

Variedad de uva

Competitor 5
Volumen Neto

Our Company

Competitor 4

Competitor 5
Tipo de tapa
Grados brix

Tabernero
Demanded Quality
(a.k.a. "Customer

Acidez

Bonelli
Row #

Requirements" or
"Whats") 0 1 2 3 4 5

1 9 16.5 18.0 Sabor Θ Θ Θ Θ Θ 5 4 4

2 9 14.7 16.0 Precio ▲ Θ Θ Ο Θ Θ 1 3 4

3 9 12.8 14.0 Color Θ ▲ ▲ Ο 5 4 2

4 9 12.8 14.0 Aroma Θ Θ Ο ▲ 3 3 3

5 9 10.1 11.0 Contenido Θ Ο 5 5 5

6 9 8.3 9.0 Presentación Ο ▲ Θ 3 4 3

7 9 8.3 9.0 Concentración Θ Θ ▲ Θ 5 4 4

8 3 7.3 8.0 Viscosidad Ο Ο 4 4 3

9 9 5.5 6.0 Envase Θ Ο 4 5 4

10 9 3.7 4.0 Abre fácil Θ Ο 3 3 3

Dulce, Semiseco, seco
De rosca/ corcho

Borgoña/Botella
Shiraz/Malbec

Bordelesa
Botellas
0.7 gr/L
750 ml
24

11

Target or Limit Value

Difficulty
4 4 9 4 8 3 5 6
(0=Easy to Accomplish, 10=Extremely Difficult)
Max Relationship Value in Column 9 9 9 9 9 9 9 9
Weight / Importance 338.5 353.2 465.1 310.1 101.8 174.3 415.6 247.7
Relative Weight 14.1 14.7 19.3 12.9 4.2 7.2 17.3 10.3 Powered by QFD Online (http://www.QFDOnline.com)
 Title: Legend

Author: Θ Strong Relationship 9

Date: Ο Moderate Relationship 3

Notes: ▲ Weak Relationship 1

┼┼ Strong Positive Correlation

┼ Positive Correlation

▬ Negative Correlation

▼ Strong Negative Correlation

▼ Objective Is To Minimize

▲ Objective Is To Maximize

x Objective Is To Hit Target

Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Direction of Improvement:
Minimize (▼), Maximize (▲), or Target (x)
Max Relationship Value in Row

Quality Characteristics
(a.k.a. "Hows")

Control de fermentación
Weight / Importance

Selección de botellas
Control del llenado
Selección de uvas

Sellado con rosca

Relative Weight
Row #

Demanded Quality
(a.k.a. "Whats")
1 9 14.1 338.5 Grados brix Θ
2 9 14.7 353.2 Grado de alcohol Θ
3 9 19.3 465.1 Variedad de uva Θ
4 9 12.9 310.1 Volumen Neto Θ Θ
5 9 4.2 101.8 Tipo de tapa Θ
6 9 7.2 174.3 Acidez Θ
7 9 17.3 415.6 Sabores dominantes Θ
8 9 10.3 247.7 Formad de presentación Ο Θ
9
10
11
12
13
14
15
semiseco/ Vino seco

Modelo llamativos
Contenido exacto
Vino dulce/ Vino

Fácil abertura
Sabor único

Target or Limit Value

Difficulty
6 7 6 7 4
(0=Easy to Accomplish, 10=Extremely Difficult)
Max Relationship Value in Column 9 9 9 9 9
Weight / Importance 479.3 174.0 116.0 69.0 208.6
Relative Weight 45.8 16.6 11.1 6.6 19.9 Powered by QFD Online (http://www.QFDOnline.com)
 Title: Legend

Author: Θ Strong Relationship 9

Date: Ο Moderate Relationship 3

Notes: ▲ Weak Relationship 1

┼┼ Strong Positive Correlation

┼ Positive Correlation

▬ Negative Correlation

▼ Strong Negative Correlation

▼ Objective Is To Minimize

▲ Objective Is To Maximize

x Objective Is To Hit Target

Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Direction of Improvement:
Minimize (▼), Maximize (▲), or Target (x)
Max Relationship Value in Row

Separar el vino de los residuos

Llenar el líquido en las botellas

Preparación de la máquina
Quality Characteristics

Eliminación de impurezas
(a.k.a. "Hows")

Activación de levaduras

Remojar con el mosto

Weight / Importance

Extracción del mosto

Recolectar la fruta

Toma de muestra

Lavar las botellas

Relative Weight

Pesa de M.p

Refrigerado
Etiquetado
Sellado
Row #

Demanded Quality
(a.k.a. "Whats")
1 9 45.8 479.3 Control de fermentación Θ Ο ▲
2 9 16.6 174.0 Selección de uvas Θ Ο
3 9 11.1 116.0 Control del llenado Ο Ο Ο Ο Ο Ο Θ
4 9 6.6 69.0 Sellado con rosca Θ
5 3 19.9 208.6 Selección de botellas Ο
6
7
8
9
10
11
12
13
14
15

Target or Limit Value

Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)
Max Relationship Value in Column 9 3 3 3 9 3 3 3 3 3 9 9 3 1
Weight / Importance 149.6 33.2 49.9 33.2 412.1 137.4 33.2 33.2 33.2 33.2 99.7 59.3 59.8 45.8
Relative Weight 12.3 2.7 4.1 2.7 34.0 11.3 2.7 2.7 2.7 2.7 8.2 4.9 4.9 3.8 Powered by QFD Online (http://www.QFDOnline.com)
 Title: Legend

Author: Θ Strong Relationship 9

Date: Ο Moderate Relationship 3

Notes: ▲ Weak Relationship 1

┼┼ Strong Positive Correlation

┼ Positive Correlation

▬ Negative Correlation

▼ Strong Negative Correlation

▼ Objective Is To Minimize

▲ Objective Is To Maximize

x Objective Is To Hit Target

Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Direction of Improvement:
Minimize (▼), Maximize (▲), or Target (x)
Max Relationship Value in Row

Quality Characteristics
(a.k.a. "Hows")
Weight / Importance
Relative Weight
Row #

Demanded Quality
(a.k.a. "Whats")
1 12.3 149.6 Recolectar la fruta
2 2.7 33.2 Pesa de M.p
3 4.1 49.9 Toma de muestra
4 2.7 33.2 Extracción del mosto
5 34.0 412.1 Activación de levaduras
6 11.3 137.4 Remojar con el mosto
7 2.7 33.2 Preparación de la máquina
8 2.7 33.2 Eliminación de impurezas
9 2.7 33.2 Separar el vino de los residuos
10 2.7 33.2 Lavar las botellas
11 8.2 99.7 Llenar el líquido en las botellas
12 4.9 59.3 Sellado
13 4.9 59.8 Etiquetado
14 3.8 45.8 Refrigerado
15

Target or Limit Value

Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)
Max Relationship Value in Column
Weight / Importance
Relative Weight Powered by QFD Online (http://www.QFDOnline.com)
Template Name: Traditional House of Quality
Version: 2.0.346.0
Release Date: December 11, 2007

Updated versions of this template (along with other valuable comments and instruction regarding its
use) can be obtained at the following location:
http://www.qfdonline.com/templates/

If you have any questions, comments, requests, or suggestions regarding this template, please
submit them via the following discussion forum for this template:
http://www.qfdonline.com/templates/comments/

This template was distributed by QFD Online or one of its Template Sponsors.
Resale or redistribution of this template by entities other than QFD Online or its Template
Sponsors is strictly prohibited. Inquiries about obtaining redistribution rights to QFD Online's
templates can be submitted through the following URL:
http://www.qfdonline.com/templates/template-sponsorship/

Use of this template constitues acceptance of the terms associated with its use, including an
understanding that this template is provided "as is" with no warrantees expressed or implied by QFD
Online. For a complete list of the terms associated with the use of this template, please visit:
http://www.qfdonline.com/about/terms-of-use/