STP OF BYJUS

INTRODUCTION OF STP PROCESS

The STP process is important for study market and customer’s needs and
preferences. It is a most familiar strategy used by the companies in the market. In this process
STP Stands for-:

SEGEMENTTION
TARGETING POSITIONING
DIviding the entire
Selecting one or Develop postioning of
market into various
more segments target segments
segments

This model is introduced to analyze the market. As an Organization, it cannot sold goods to
everyone in the market because It may depends upon the purchasing power of the customers,
needs etc. So a marketing manager proper analyze the market to find out the right customers who
really want these products and company could get profit out of it. It is a continuous process
started from segmentation and ends with positioning.