Jain Fresh Food Event Calendar

Sunday Monday Tuesday

JU
2016-2017 Calendar

2 3 4

9 10 11
Mango Festival Mango Festival

16 17 18

23 24 25

30 31 Notes:
Sampling @ marketplace Corporate Canteen/mess exhibition IT park installation and Corporate Canteen
IT park installation Stragically every employee is paid on thes
 Tuesday
JULY 2017 Wednesday Thursday

5 6

12 13

19 20
Today's Date

26 27

nstallation and Corporate Canteen exhibition or installation could be planned for the last day of the month or on 1st day of the month.
ly every employee is paid on these days so buying probability is a bit higher thab the usual
 Friday Saturday
1

7 8

14 15

21 22

28 29
Monsoon Carnival - Residential Society
Mall Activity
Market Place Activity or promotion

onth or on 1st day of the month.

Jain Fresh Food Event Calendar

Sunday Monday
AUG

6 Long Weekend 7 R
Mall Activity Gifting
Sale Counter Installation Counter Near Sweet Shop
Society Activity

13 14 J
Janmashtmi Gift Sampling Exclusive Dahi Handi Arrangements
Sampling & Branding @ nearby holiday destSampling
Modern Trade Activity Gifting
Sampling & Branding @ nearby holiday destinati

20 21
Regular program in socities
Regular activities in target areas
Mall Activity
Modern Trade Activity

27 28
Mall Activity
Society Activity
Market Place Activity
Modern Trade Activity
 AUGUST 2017
Tuesday Wednesday Thursday
1 2 3
Rakhi Gift Hamper Rakhi Gift Hamper Rakhi Gift Hamper
Promotion Promotion Promotion
Corporate Canteen/mess exhibition Corporate Canteen/mess exhibition
IT park installation IT park installation

8 9 10

15 Independence Day 16 17
Independence day celebration in big societies
Sampling & Branding @ nearby holiday destin

22 23 24
Market Place Installation
Society Installation

29 30 31
Corporate Canteen/mess exhibit
IT park installation

Notes:
CSR or Sponsored Celebrity program can be initiated in any day during long weekends in an indoor stadium.
Road shows or Canter promotions can be initiated during any festive weekend or day around
In Dahi Handi function promotional samples can be circulated in elite areas of city.
© 2016 HDCPL (Free To Print)
 rsday Friday Saturday
4 5 Long Weekend
mper Rakhi Gift Hamper Mall Activity
Promotion Society Sampling
Society Activity
Club Sampling

11 12 Longest Weekend
Janmashtmi Mela Installation
Mela Promotion
Canter Promotion
Modern Trade Activity

18 19 Weekend
Regular program in socities
Regular activities in target areas
Mall Activity
Modern Trade Activity

25 Ganesh Chaturthi 26
nstallation Market Place Installation Mall Activity
ation Society Installation Society Activity
Market Place Activity
Modern Trade Activity

teen/mess exhibit
ation

stadium.
Jain Fresh Food Event Calendar

Sunday Monday Tuesday

SEPTE Wednesday

3 4 5 6
Society or Mall Activity School/College Campus
Canter Van Branding School/College Canteen
Market Place Activity Corporate Canteen
Corporate Cafeteria Activity Corporate Campus

10 11 12 13
Mall/Shopping Complex Activit School/College Campus and Activity
Society or Mall Activity

17 18 19 20
Picnic Spots
Shopping Complex
Mall Activity

24 25 26 27
Local Market Dussehra Mela Installation
Corporate Sampling & Gifting Strategic Campaign
Diwali Gift Vouchers Mass Attracting Activity
Mall Activity
Notes:
From 1st till 22nd we may plan general activities
From 23rd onwards we should start planning for Dussehra Mela & D
27th Onwards we must focused on our stalls in Mela & must do sam
29th we must repeat the same activity in society and Mela Pandal.
SEPTEMBER 2017
Wednesday Thursday Friday
1 2
Corporate Canteen/mess exhibiSociety or Mall Activity
IT park installation Canter Van Branding
Prmotions around eataries Market Place Activity
Cororate Cafeteria Activity

7 8 9
School/college Campus Local Market Supply Mall Activity
School/College Canteen Local Market Activity Caravan Activity
Retail Outlet Activity Canter Van Branding
IT Park/Corporate Hum

14 15 16
Market Buzzing
Mall Activity
Shopping Complex

21 Dussehra Begins 22 23
Local Market Profound Campaign
Installation in Dussehra Mela
Gifting & Sampling for Corporate

Dussehra Mela Installation
Strategic Campaign
Mass Attracting Activity
28 29 30
Dussehra Mela Installation Dussehra Mela Installation Local Market
Strategic Campaign Strategic Campaign Day Activity
Mass Attracting Activity Mass Attracting Activity Bengali Community Area to be tar
Residential Society Residential Society

al activities
anning for Dussehra Mela & Diwali Gifting. We should speed up sampling in corporate & institutions as well as societies
r stalls in Mela & must do sampling & mass pulling activities. 28th may be Ashtmi where in day counter in societies will give a boost in
y in society and Mela Pandal. This is heaviest footfall day, so our sales and activities would result the best. 30th we should do campaign
 Saturday

Society or Mall Activity

Canter Van Branding
Market Place Activity
Cororate Cafeteria Activity

Mall Activity
Caravan Activity
Canter Van Branding

Market Buzzing
Mall Activity
Shopping Complex

Local Market Profound Campaign

Installation in Dussehra Mela
Gifting & Sampling for Corporate

Local Market
Day Activity
Bengali Community Area to be targetted

as well as societies
nter in societies will give a boost in sale and branding
e best. 30th we should do campaign in Bengali community area