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    The document provides an overview of the key elements of a business canvas for an online health and beauty business in Nepal called Essence. The business canvas outlines the key partners, activities, resources, value propositions, cost structure, customer relationships, channels, and customer segments of the business. It also includes a marketing calendar for the month of March 2023 with planned social media posts around festivals, products, and customer engagement.

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    The document provides an overview of the key elements of a business canvas for an online health and beauty business in Nepal called Essence. The business canvas outlines the key partners, activities, resources, value propositions, cost structure, customer relationships, channels, and customer segments of the business. It also includes a marketing calendar for the month of March 2023 with planned social media posts around festivals, products, and customer engagement.

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    © All Rights Reserved
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    4 views14 pages

    OB Project Compressed

    Uploaded by

    ZERO007 emotion
    The document provides an overview of the key elements of a business canvas for an online health and beauty business in Nepal called Essence. The business canvas outlines the key partners, activities, resources, value propositions, cost structure, customer relationships, channels, and customer segments of the business. It also includes a marketing calendar for the month of March 2023 with planned social media posts around festivals, products, and customer engagement.

    Copyright:

    © All Rights Reserved
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    of 14

    ESSENCE

    ONLINE
    BUSINESS
    ANORA PO UD YAL
    ROJAN KHATRI
    ADARS HA DHUNGE L
    PRAJWO L GU RU NG
    ESSENCE
    HEALTH AND BEAUTY FOR EVERYBODY
    BUSINESS CANVAS

    KEY PARTNRES KEY ACTIVITES KEY R ESOUR CES

    O f f e rin g
    I nf l uencers F in a n cia l
    p ro mo t io n s/ d isco u n t s
    re so u rce s
    Publ i c
    rel at i ons(pr) Cre a t ive P h ysica l
    p a cka g in g re so u rce s

    Cosmet i c
    col l aborat i ons so cia l me d ia
    h u ma n re so u rce s
    ma rke t in g
    BUSINESS CANVAS

    VALUE PROPOSITION COST STRUCTURE C U ST O M E R R E L A T I O N S H I P

    Product quality and


    Made in Nepal Product Development
    i n n o va t i o n

    High Quality Ingredients


    customer Services
    S u st a i n a b l e M a n u f a ct u r i n g

    Cruelty Free
    Social media
    Vegan Marketing and engagement
    Advertising
    BUSINESS CANVAS
    CUSTOMER SEGMENT
    CHANNELS

    Retail from shops and Online Mass Market


    platform

    wholesale Ethical and Sustainable

    Influencer collaboration
    SUN MON TUE WED THU FRI SAT

    1 2 3 4

    2023 . March
    COLLAGE POST ENGAGEMENT

    (BTS) POST- QUIZ


    5 6 7 8 9 10 11
    FESTIVE POST; FESTIVE POST; GREETING FOR
    HOLI TERAI HOLI WOMEN'S DAY

    13 14 15
    12 16 17 18

    PRODUCT
    GIF POST TESTIMONIAL

    AWARENESS
    POST
    POST
    19
    20 21 22 23 24 25
    FESTIVE POST; PRODUCT USP
    GHODE JATRA POST

    26 27 28 29
    30 31
    GIF POST ENGAGEMENT

    POST- QUIZ

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